# Dayum...you think product placement in movies is relatively new..
**URL:** https://boards.straightdope.com/t/dayum-you-think-product-placement-in-movies-is-relatively-new/279065
**Category:** Cafe Society
**Created:** [December 10, 2004, 3:40am UTC](https://boards.straightdope.com/t/dayum-you-think-product-placement-in-movies-is-relatively-new/279065 "2004-12-10T03:40:55Z")
**Posts on this page:** 6
**Page:** 1
### Author:  [@Reeder](https://boards.straightdope.com/u/Reeder)
#### Post date: [December 10, 2004, 3:40am UTC](https://boards.straightdope.com/t/dayum-you-think-product-placement-in-movies-is-relatively-new/279065/1 "2004-12-10T03:40:55Z")
I just watched the original DOA…not the one with Dennis Quaid. The one with Edmond O’Brien from 1950.
Glaring coke ads.
Anyone know any earlier ones?
I have to plug the site were I got the movie.
[http://www.archive.org/movies/collection.php?collection=feature\_films](http://www.archive.org/movies/collection.php?collection=feature_films)
Well worth visiting.
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### Author:  [@Captain\_Amazing](https://boards.straightdope.com/u/Captain_Amazing)
#### Post date: [December 10, 2004, 3:59am UTC](https://boards.straightdope.com/t/dayum-you-think-product-placement-in-movies-is-relatively-new/279065/2 "2004-12-10T03:59:45Z")
It’s not an outside product placement, but RKO’s 1946 “It’s a Wonderful Life” has a scene where George Bailey runs past a movie theater that’s playing RKO’s earlier hit film, “The Bells of St. Mary’s”.
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### Author:  [@The\_Punkyova](https://boards.straightdope.com/u/The_Punkyova)
#### Post date: [December 10, 2004, 5:56am UTC](https://boards.straightdope.com/t/dayum-you-think-product-placement-in-movies-is-relatively-new/279065/3 "2004-12-10T05:56:56Z")
The truly horrific “Love Happy” from 1949.
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### Author:  [@amarinth](https://boards.straightdope.com/u/amarinth)
#### Post date: [December 10, 2004, 6:28am UTC](https://boards.straightdope.com/t/dayum-you-think-product-placement-in-movies-is-relatively-new/279065/4 "2004-12-10T06:28:24Z")
It happens in more than a few movies that I’ve seen, but in [The Women](http://us.imdb.com/title/tt0032143/) (a great movie from 1939) there’s a 15 minute fashion show for some designer that I have forgotten. It doesn’t really advance the plot, it isn’t really necessary, it could have been worked around…but there it is. Pure, shameless product placement.
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### Author:  [@RealityChuck](https://boards.straightdope.com/u/RealityChuck)
#### Post date: [December 10, 2004, 1:33pm UTC](https://boards.straightdope.com/t/dayum-you-think-product-placement-in-movies-is-relatively-new/279065/5 "2004-12-10T13:33:55Z")
> [@The Punkyova](#):
>
> The truly horrific “Love Happy” from 1949.
That was one of the most blatant – they ran low on money, so went to advertisers who were willing to pay to have their trademarks in the final sequence.
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### Author:  [@Otto](https://boards.straightdope.com/u/Otto)
#### Post date: [December 10, 2004, 2:08pm UTC](https://boards.straightdope.com/t/dayum-you-think-product-placement-in-movies-is-relatively-new/279065/6 "2004-12-10T14:08:05Z")
> [@amarinth](#):
>
> It happens in more than a few movies that I’ve seen, but in [The Women](http://us.imdb.com/title/tt0032143/) (a great movie from 1939) there’s a 15 minute fashion show for some designer that I have forgotten.
That was Adrian, resident MGM designer who did all of the clothes for that movie. Not sure if that counts as product placement though, since AFAIK those particular outfits weren’t for sale. It may have been more of a “placement” for Technicolor than for Adrian.
It did bring the movie to a screeching halt, though.