# Dick Simon Trucking Logo

**URL:** <https://boards.straightdope.com/t/dick-simon-trucking-logo/8446>\
**Category:** Factual Questions\
**Created:** [March 11, 2000, 11:00am UTC](https://boards.straightdope.com/t/dick-simon-trucking-logo/8446 "2000-03-11T11:00:00Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![spankboy](https://avatars.discourse-cdn.com/v4/letter/s/47e85d/32.png) [@spankboy](https://boards.straightdope.com/u/spankboy)\
**Post date:** [March 11, 2000, 11:00am UTC](https://boards.straightdope.com/t/dick-simon-trucking-logo/8446/1 "2000-03-11T11:00:00Z")

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A couple of years back, the Dick Simon Trucking logo (seen all over in Washington state, and prolly the west coast) was a skunk holding a pirate flag. Since then, it has changed to the same skunk holding a flag, but with the pirate logo replaced with hearts and flowers with the phrase ‘Sweet Simon’.

What’s up? Did he lose a bet? Bad PR company? The old logo was pretty cool. The new one, well, sort of unsettling…

-sb

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“This is going to take a special blend of psychology and extreme violence.”

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**Author:** ![aseymayo](https://avatars.discourse-cdn.com/v4/letter/a/a88e57/32.png) [@aseymayo](https://boards.straightdope.com/u/aseymayo)\
**Post date:** [March 12, 2000, 5:03am UTC](https://boards.straightdope.com/t/dick-simon-trucking-logo/8446/2 "2000-03-12T05:03:00Z")

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Haven’t seen the logo out here in Hoosierland, but it sounds to me like Dick found a sweetie and his pirating days are over.

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**Author:** ![tomndebb](https://avatars.discourse-cdn.com/v4/letter/t/b9e5f3/32.png) [@tomndebb](https://boards.straightdope.com/u/tomndebb)\
**Post date:** [March 12, 2000, 5:31am UTC](https://boards.straightdope.com/t/dick-simon-trucking-logo/8446/3 "2000-03-12T05:31:00Z")

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From the Dick Simon web site, [http://www.simn.com/](http://www.simn.com/) (that _has_ to have been created by a Big Six accounting firm, it loads so-o-o slowly):

> [@](#):
>
> Sweet Simon, the skunk in the company logo, started life as a prank played by a truck painter. “This was in the days when I was still driving a truck personally,” says Dick Simon. "I had a brand new black tractor that I wanted to have decorated with custom-painted pinstriping.  
> “At that time, a painter in Salt Lake City was so creative and so well-respected that people let him decorate trucks without giving instructions. They’d just take whatever he produced. Other truckers trusted him, so I did too. When I went to pick up my truck, it had skunks painted on both doors. I was furious, but my wife thought they were cute. Besides, I had a load that had to move right then.”
> 
> “During that trip, the response from people on the road was so positive that I cooled down and decided that I could live with Sweet Simon. He’s been a part of the company ever since.”

Based on the “prank” origins and the absence of a mention, here, I would guess that the pirate flag was a result of and holdover from the original prank that has been made “nicer” in just the last few years.

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Tom~