# Did Alfa Romeo have to Pay MGM ("The Graduate")?

**URL:** <https://boards.straightdope.com/t/did-alfa-romeo-have-to-pay-mgm-the-graduate/738540>\
**Category:** Cafe Society\
**Created:** [November 25, 2015, 1:22pm UTC](https://boards.straightdope.com/t/did-alfa-romeo-have-to-pay-mgm-the-graduate/738540 "2015-11-25T13:22:56Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![botsgotme](https://avatars.discourse-cdn.com/v4/letter/b/91b2a8/32.png) [@botsgotme](https://boards.straightdope.com/u/botsgotme)\
**Post date:** [November 25, 2015, 1:22pm UTC](https://boards.straightdope.com/t/did-alfa-romeo-have-to-pay-mgm-the-graduate/738540/1 "2015-11-25T13:22:56Z")

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many years after the movie came out, Alfa Romeo released a new edition of the Spyder sports car-“The Graduate”. Since it was a direct reference to the movie, did they have to pay MGM to use the name? Product tie-ins to movies seem to be common-is there a standard way of determining their cash value?