# Did Toyota have a different logo back in the '70s? **URL:** \ **Category:** Factual Questions\ **Created:** [May 7, 2007, 3:02am UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058 "2007-05-07T03:02:52Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![Myglaren](https://avatars.discourse-cdn.com/v4/letter/m/f1d935/32.png) [@Myglaren](https://boards.straightdope.com/u/Myglaren)\ **Post date:** [May 7, 2007, 4:41pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/21 "2007-05-07T16:41:43Z")
I recall an acquaintance having a Toyota Crown a few years back with a logo that resembled the ‘t’ with a crown on it - or perhaps something similar to the Maserati trident. The one displayed [here](http://en.wikipedia.org/wiki/Image:1981_Crown_ms112_series1.JPG) seems smaller than I remember. ---
**Author:** ![OpalCat](https://avatars.discourse-cdn.com/v4/letter/o/8edcca/32.png) [@OpalCat](https://boards.straightdope.com/u/OpalCat)\ **Post date:** [May 7, 2007, 4:45pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/22 "2007-05-07T16:45:43Z")
[QUOTE=Telemark] But that logo wasn’t used on all Toyotas, was it? I think just Corolla and Coronas, right? [/QUOTE] Possibly, but that doesn’t change anything. I was just sure that I knew there was a logo on my Toyota (a '76 Corolla) that had an oval and stars on it, but all efforts to find a previous logo for Toyotas had failed to produce anything resembling what I remembered. Now I know that Toyota did use such a logo (at least on some of their cars–again, not important that it wasn’t The Company Logo) and I wasn’t just crazy or going senile. ---
**Author:** ![Cervaise](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cervaise/32/16693_2.png) [@Cervaise](https://boards.straightdope.com/u/Cervaise)\ **Post date:** [May 7, 2007, 6:24pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/23 "2007-05-07T18:24:35Z")
[QUOTE=OpalCat] I wasn’t just crazy or going senile. [/QUOTE] Not about this, at any rate. ---
**Author:** ![KneadToKnow](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kneadtoknow/32/3999_2.png) [@KneadToKnow](https://boards.straightdope.com/u/KneadToKnow)\ **Post date:** [May 7, 2007, 8:33pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/24 "2007-05-07T20:33:02Z")
Here’s the [dash](http://www.ajovalo.net/Historia/images/Sisustus/S76ToyotaCorolla.jpg) of a 1976 Corolla, **Opal** , if it helps bring back memories. ---
**Author:** ![Telemark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/telemark/32/372_2.png) [@Telemark](https://boards.straightdope.com/u/Telemark)\ **Post date:** [May 7, 2007, 8:51pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/25 "2007-05-07T20:51:34Z")
[QUOTE=OpalCat] Possibly, but that doesn’t change anything. [/QUOTE] Never said it did. I was just trying to get a complete answer. ---
**Author:** ![pinkfreud](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pinkfreud/32/17603_2.png) [@pinkfreud](https://boards.straightdope.com/u/pinkfreud)\ **Post date:** [May 7, 2007, 9:09pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/26 "2007-05-07T21:09:13Z")
In [this](http://www.celica-supra-team.ch/report/images/CorollaLogo.jpg) close-up of the old Corolla logo, the oval portion of the Corolla logo is broken, so that it forms the letter ‘C’, and the three stars resemble flowers. ---
**Author:** ![ElvisL1ves](https://avatars.discourse-cdn.com/v4/letter/e/5daacb/32.png) [@ElvisL1ves](https://boards.straightdope.com/u/ElvisL1ves)\ **Post date:** [May 7, 2007, 9:58pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/27 "2007-05-07T21:58:12Z")
The Corona had [this logo](http://herakles.zcu.cz/~rsvitak/others/toyota/photos/01.jpg), which may be what you’re thinking of. But it too was specific to the model, not the company. ---
**Author:** ![jjimm](https://avatars.discourse-cdn.com/v4/letter/j/ba8739/32.png) [@jjimm](https://boards.straightdope.com/u/jjimm)\ **Post date:** [May 7, 2007, 10:06pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/28 "2007-05-07T22:06:53Z")
[QUOTE=qwest] Are you thinking of the shift to the brand name Nissan as the Datsun name was phased out in the early 80s? [/QUOTE] I was in Texas when that change happened. It clearly pissed off ‘Mickey Batson (Datsun)’, as his commercials had him saying words to the effect of: “They may have ruined my slogan, but we still got great deals for you down at Mickey Batson… Nissan.” Aside: am I correct in thinking that “su-baru” means “seven stars” in Japanese? ---
**Author:** ![OpalCat](https://avatars.discourse-cdn.com/v4/letter/o/8edcca/32.png) [@OpalCat](https://boards.straightdope.com/u/OpalCat)\ **Post date:** [May 7, 2007, 10:11pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/29 "2007-05-07T22:11:59Z")
[QUOTE=Telemark] Never said it did. I was just trying to get a complete answer. [/QUOTE] err… I never said you said it did? I was simply clarifying that the logo that was found did indeed answer my OP to my satisfaction. ---
**Author:** ![OpalCat](https://avatars.discourse-cdn.com/v4/letter/o/8edcca/32.png) [@OpalCat](https://boards.straightdope.com/u/OpalCat)\ **Post date:** [May 7, 2007, 10:13pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/30 "2007-05-07T22:13:14Z")
[QUOTE=ElvisL1ves] The Corona had [this logo](http://herakles.zcu.cz/~rsvitak/others/toyota/photos/01.jpg), which may be what you’re thinking of. But it too was specific to the model, not the company. [/QUOTE] No, the one they found on the Corolla is the one I was thinking of, quite definitely. ---
**Author:** ![OpalCat](https://avatars.discourse-cdn.com/v4/letter/o/8edcca/32.png) [@OpalCat](https://boards.straightdope.com/u/OpalCat)\ **Post date:** [May 7, 2007, 10:15pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/31 "2007-05-07T22:15:22Z")
[QUOTE=KneadToKnow] Here’s the [dash](http://www.ajovalo.net/Historia/images/Sisustus/S76ToyotaCorolla.jpg) of a 1976 Corolla, **Opal** , if it helps bring back memories. [/QUOTE] Ah yes… except mine had a radio/cassette player and (admittedly installed my me) front machine gun and seat eject toggle switches. 😃 Oh, and mine was a 5-speed stick shift so that was different, too. ---
**Author:** ![AHunter3](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ahunter3/32/368_2.png) [@AHunter3](https://boards.straightdope.com/u/AHunter3)\ **Post date:** [May 8, 2007, 12:29am UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/32 "2007-05-08T00:29:00Z")
I had a '73 Corolla with the 4-speed manual stick. The 1200 cc “hemi” engine. _When_ I had it was 1988, purchased very very used for about $350, with somethine 120,000 miles on it and lotsa rust. Took me a frustrated 45 screaming minutes in the middle of the night to find where the ^#^@#@ you insert the gas nozzle to fill the gas tank: [See](http://www.bigflea.com/corolla/images/donaldson2.jpg) the little decorative chrome trim between the rear window and the back passenger window, above the right rear wheel well? Yeah. It flips up. Gas filler cap is behind it. I could totally tune that car by ear. Ignition timing, dwell, carb air/fuel mixture. It was so basic, no-frills. And a very nice car, as 15 year old rustbuckets go 🙂 ---
**Author:** ![KneadToKnow](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kneadtoknow/32/3999_2.png) [@KneadToKnow](https://boards.straightdope.com/u/KneadToKnow)\ **Post date:** [May 8, 2007, 12:34am UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/33 "2007-05-08T00:34:47Z")
I loved my '78 Corolla and wish I had never gotten rid of it. I’m certain I would still be driving it today, because I could fix it when it broke. Learned a very valuable lesson the hard way: when replacing an alternator, check to make sure the electrical connection matches up _before_ bolting the thing on and tensioning the belt. 🙂 Oh, and I had a stereo/tape deck in mine, too, but it was in the glove box because I couldn’t bring myself to carve up the dashboard. ---
**Author:** ![OpalCat](https://avatars.discourse-cdn.com/v4/letter/o/8edcca/32.png) [@OpalCat](https://boards.straightdope.com/u/OpalCat)\ **Post date:** [May 8, 2007, 12:43am UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/34 "2007-05-08T00:43:04Z")
I was driving my '76 Corolla in 1988 😃 In 1990 I bought a '79 Celica which was also a nice car. I got it up to 120mph driving through Texas… ---
**Author:** ![Jurph](https://avatars.discourse-cdn.com/v4/letter/j/50afbb/32.png) [@Jurph](https://boards.straightdope.com/u/Jurph)\ **Post date:** [May 8, 2007, 11:34am UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/35 "2007-05-08T11:34:32Z")
[QUOTE=OpalCat] In 1990 I bought a '79 Celica which was also a nice car. I got it up to 120mph driving through Texas… [/QUOTE] …by putting the pedal to the floor somewhere in east Lousiana. ---
**Author:** ![KneadToKnow](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kneadtoknow/32/3999_2.png) [@KneadToKnow](https://boards.straightdope.com/u/KneadToKnow)\ **Post date:** [May 8, 2007, 1:29pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/36 "2007-05-08T13:29:55Z")
[QUOTE=OpalCat] '79 Celica [/QUOTE] I knew a Guy\* who had one of those. Very sweet little car. Bought\*\* my '78 in '84 or '85, sold it in '93. ☹ I wonder how long we can keep these reminiscences up before the fact that we aren’t **GQ** ing any more gets this thread locked. - Not a typo. That was his name. \*\* Okay, grandmother bought. ---
**Author:** ![Biffy\_the\_Elephant\_Shrew](https://avatars.discourse-cdn.com/v4/letter/b/e47c2d/32.png) [@Biffy\_the\_Elephant\_Shrew](https://boards.straightdope.com/u/Biffy_the_Elephant_Shrew)\ **Post date:** [May 22, 2007, 5:37pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/37 "2007-05-22T17:37:23Z")
The best Toyota logo is the one that looks like [Frank Zappa’s](http://i.rollingstone.com/assets/rs/10/338/images/6464_lg.jpg) [mustache](http://img.timeinc.net/fieldstream/heroes/images/logo_toyota_trucks.jpg). ---
**Author:** ![Troy\_McClure\_SF](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/troy_mcclure_sf/32/4150_2.png) [@Troy\_McClure\_SF](https://boards.straightdope.com/u/Troy_McClure_SF)\ **Post date:** [May 22, 2007, 7:35pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/38 "2007-05-22T19:35:29Z")
[Toy Yoda](http://www.flickr.com/photos/troymccluresf/74153262/)? ---
**Author:** ![Spectre\_of\_Pithecanthropus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/spectre_of_pithecanthropus/32/12343_2.png) [@Spectre\_of\_Pithecanthropus](https://boards.straightdope.com/u/Spectre_of_Pithecanthropus)\ **Post date:** [May 22, 2007, 11:08pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/39 "2007-05-22T23:08:24Z")
[QUOTE=ElvisL1ves] [All you’d ever want to know.](http://www.toyota.co.jp/en/vision/traditions/nov_dec_04.html) Toyota has an older logo, used in Japan, with the word written out in Katakana script. In the US, all they used before the ellipses was the word TOYOTA in block capitals. [/QUOTE] I hate the ellipses. The design makes me think of a obese cowboy with no neck. ---
**Author:** ![mobo85](https://avatars.discourse-cdn.com/v4/letter/m/b19c9b/32.png) [@mobo85](https://boards.straightdope.com/u/mobo85)\ **Post date:** [May 22, 2007, 11:16pm UTC](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058/40 "2007-05-22T23:16:48Z")
[QUOTE=Troy McClure SF] [Toy Yoda](http://www.flickr.com/photos/troymccluresf/74153262/)? [/QUOTE] Do you work at [Hooters,](http://www.snopes.com/business/deals/hummer.asp) by any chance? [Previous page](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058.md?page=1) [Next page](https://boards.straightdope.com/t/did-toyota-have-a-different-logo-back-in-the-70s/403058.md?page=3)