# Did you associate Lindsay Lohan with the eTrade commercial? **URL:** \ **Category:** Cafe Society\ **Created:** [March 10, 2010, 8:50pm UTC](https://boards.straightdope.com/t/did-you-associate-lindsay-lohan-with-the-etrade-commercial/532028 "2010-03-10T20:50:48Z")\ **Posts on this page:** 5\ **Page:** 4
**Author:** ![zamboniracer](https://avatars.discourse-cdn.com/v4/letter/z/e9a140/32.png) [@zamboniracer](https://boards.straightdope.com/u/zamboniracer)\ **Post date:** [March 12, 2010, 9:25pm UTC](https://boards.straightdope.com/t/did-you-associate-lindsay-lohan-with-the-etrade-commercial/532028/61 "2010-03-12T21:25:51Z")
While I did think of Lohan when I first saw the ad, I thought it was fair use of her name under the same exception that allows Letterman, Leno, Stewart & Colbert to make fun of celebrities for fun and profit. It clearly was not using her name and likeness as an endorsement of e-trade; it was just a subtle, albeit gratuitous, dig at a celebrity. Lohan doesn’t have a case, IMHO. ---
**Author:** ![EllisDee](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ellisdee/32/4531_2.png) [@EllisDee](https://boards.straightdope.com/u/EllisDee)\ **Post date:** [March 13, 2010, 1:41am UTC](https://boards.straightdope.com/t/did-you-associate-lindsay-lohan-with-the-etrade-commercial/532028/62 "2010-03-13T01:41:27Z")
> [@zamboniracer](#): > > While I did think of Lohan when I first saw the ad, I thought it was fair use of her name under the same exception that allows Letterman, Leno, Stewart & Colbert to make fun of celebrities for fun and profit. It clearly was not using her name and likeness as an endorsement of e-trade; it was just a subtle, albeit gratuitous, dig at a celebrity. Lohan doesn’t have a case, IMHO. That’s different, though. Letterman, Stewart et al aren’t shilling products. There is no “fair use” clause in advertising. > [@aceplace57](#): > > looks like I gave Lindsay too much credit. She wasn’t in Star Wars. I had her mixed up with Natalie Portman. She’s had her share of problems too. What are you talking about? In what universe is the Harvard graduate Natalie Portman in similar troubles as coke addict Lindsay Lohan? ---
**Author:** ![cochrane](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cochrane/32/10441_2.png) [@cochrane](https://boards.straightdope.com/u/cochrane)\ **Post date:** [March 13, 2010, 11:38am UTC](https://boards.straightdope.com/t/did-you-associate-lindsay-lohan-with-the-etrade-commercial/532028/63 "2010-03-13T11:38:17Z")
> [@The\_Man\_In\_Black](#): > > What does Lindsay Lohan have to do with Star Wars? Nothing. **Aceplace57** got her confused with Natalie Portman. He corrected himself in [post #19.](http://boards.straightdope.com/sdmb/showpost.php?p=12210584&postcount=19) ---
**Author:** ![zamboniracer](https://avatars.discourse-cdn.com/v4/letter/z/e9a140/32.png) [@zamboniracer](https://boards.straightdope.com/u/zamboniracer)\ **Post date:** [March 13, 2010, 3:04pm UTC](https://boards.straightdope.com/t/did-you-associate-lindsay-lohan-with-the-etrade-commercial/532028/64 "2010-03-13T15:04:19Z")
> [@EllisDee](#): > > That’s different, though. Letterman, Stewart et al aren’t shilling products. There is no “fair use” clause in advertising. > > What are you talking about? In what universe is the Harvard graduate Natalie Portman in similar troubles as coke addict Lindsay Lohan? A poor choice of words on my part. Instead of “fair use” I should’ve said allowable use or non-actionable use. While I did think of Lohan when I saw the commercial, the mention of the name was clearly meant as a mere joke and was nebulous enough not to be actionable. ---
**Author:** ![DanBlather](https://avatars.discourse-cdn.com/v4/letter/d/f4b2a3/32.png) [@DanBlather](https://boards.straightdope.com/u/DanBlather)\ **Post date:** [March 13, 2010, 4:08pm UTC](https://boards.straightdope.com/t/did-you-associate-lindsay-lohan-with-the-etrade-commercial/532028/65 "2010-03-13T16:08:37Z")
Isn’t/wasn’t it common practice for movie studios to find a person with the same names as important characters in movies and pay them a stipend for use of the name? Later they could defend themselves from lawsuits by saying, “nah, it was based on the other Waldo Shemp”. [Previous page](https://boards.straightdope.com/t/did-you-associate-lindsay-lohan-with-the-etrade-commercial/532028.md?page=3)