Difference between informing and promoting?

I’m not arguing against either. Posters can start threads about Kickstarter campaigns or ask for money - they just have to ask us for permission first. I already mentioned this upthread, but ultrafilter’s thread was called “Kickstarter for a documentary on James Randi.” And here’s the OP:

The title of the movie was linked to the Kickstarter site.

[QUOTE=Inner Stickler]
Because ultrafilter’s thread was clearly about the actual movie.
[/QUOTE]

I’m not seeing it. The title of the thread had Kickstarter in it, he linked to the Kickstarter page, and his description of the movie - the only bit that was “about the actual movie” - was taken from the Kickstarter site. And I’d like to emphasize here that I’m not suggesting ultrafilter was spamming or anything and we probably haven’t made it clear how we were going to handle threads like this. But yes, this was a thread about the funding of the movie, and it would have been better to ask us before posting it.