[QUOTE=Wendell Wagner]
If you wanted to explain the huge popularity of certain novels, it would have to be something that accounted for The Lord of the Rings (150 million copies), The Da Vinci Code (60 million copies), the Harry Potter books (60 million copies each), In His Steps (over 30 million copies), The Valley of the Dolls (over 30 million copies, To Kill a Mockingbird (almost 30 million copies), and Gone with the Wind (almost 30 million copies). For any single one of those books, it’s possible to come up with dozens of unique characteristics that define those books. The problem is to show why those characteristics caused the popularity.
Someone will probably say that each of the novels happened to catch the mood of the time. I don’t see that, and anyway it can be argued that, on the contrary, each of these popular novels actually was one of the causes of the mood of the time. I don’t see that anyone in this thread has produced anything but a circular explanation of the popularity of the Harry Potter books.
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Causes of the mood of the time? Sorry, but I simply can’t buy that. That’s especially true since many of these books sold over a very long period or several periods of time. Tolkien most especially. Was LotR the cause of the moods of college kids in the 60s? Not at all. The times created the mood. (And how about the zillions of sales after the movies were made?) Was To Kill a Mockingbird the cause of the mood of the civil rights era? No, it was the other way round. Pretty much the same for all of them, except for the ones which are hard to pair with any mood of their times.
And that leaves Harry Potter. That book falls into the hard to pair category for me. It caused the mood of our time? Ridiculous.
I said earlier that the common thread is that there is no common thread. They are random examples of the need for a common shared mass experience that recurs with utter regularity in modern times. There are many, many more than you list. This Wiki page has a dozen more fiction examples from 1850 on. Just about every decade from the 1920s on has one, and their numbers and the numbers sold tend to increase as you get closer to the present, as would be expected.
And that’s without listing Stephen King, Danielle Steele, Tom Clancy, John Gresham, Nora Roberts, Erle Stanley Gardner, Edgar Rice Burroughs, L. Frank Baum or a zillion other megaselling authors, nor the list also on that page of bestselling series, a couple of which have collectively sold more than Harry or Tolkien, albeit from far larger total numbers of books.
There’s nothing that explains them and not others similar to them because of their special qualities. It can be explained by the notion that people like to be in the center of crowds in many senses, and will gravitate to the most popular and make them exponentially even more popular. But you can say that without any notion of the times and their relation to it. Else most of these would have stopped selling years ago. And they haven’t.