# Discussion of superbowl ads/halftime?

**URL:** <https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473>\
**Category:** Cafe Society\
**Tags:** commercials-ads\
**Created:** [February 12, 2024, 2:15pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473 "2024-02-12T14:15:10Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![Mahaloth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mahaloth/32/1079_2.png) [@Mahaloth](https://boards.straightdope.com/u/Mahaloth)\
**Post date:** [February 12, 2024, 3:51pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/21 "2024-02-12T15:51:49Z")

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Did the TV network air the Black National Anthem?

I really like that song.

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**Author:** ![solost](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/solost/32/11776_2.png) [@solost](https://boards.straightdope.com/u/solost)\
**Post date:** [February 12, 2024, 3:53pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/22 "2024-02-12T15:53:47Z")

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> [@ZipperJJ](#):
>
> But I guess it wasn’t brand new for the Super Bowl? People saying they already saw it.

Showing ‘Super Bowl commercials’ before the Super Bowl has become a thing in recent years. The Today Show all last week was doing Super Bowl commercial sneak peek showings-- not just showing them as regular commercials between segments, but showcasing the commercials as an actual part of the show in addition to the regular commercials. So yeah, I had already seen most of the big elaborate star-studded commercials.

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**Author:** ![zimaane](https://avatars.discourse-cdn.com/v4/letter/z/a3d4f5/32.png) [@zimaane](https://boards.straightdope.com/u/zimaane)\
**Post date:** [February 12, 2024, 4:04pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/23 "2024-02-12T16:04:17Z")

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Yes, they did, before America the Beautiful and the National Anthem

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**Author:** ![gnoitall](https://avatars.discourse-cdn.com/v4/letter/g/bb73d2/32.png) [@gnoitall](https://boards.straightdope.com/u/gnoitall)\
**Post date:** [February 12, 2024, 4:18pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/24 "2024-02-12T16:18:55Z")

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RFK Jr. is publicly apologizing to his kin and claiming the ad in question was run by a superPAC without his campaign’s approval.

> **[RFK Jr. apologizes after super PAC’s Super Bowl commercial](https://thehill.com/homenews/campaign/4462770-rfk-jr-apologizes-super-pacs-super-bowl-commercial/amp/)**
>
> Robert F. Kennedy Jr. apologized to his family members after a super PAC backing his independent bid for the White House aired a commercial during the Super Bowl on Sunday night. “I’m so sorr…

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**Author:** ![SuntanLotion](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/suntanlotion/32/16165_2.png) [@SuntanLotion](https://boards.straightdope.com/u/SuntanLotion)\
**Post date:** [February 12, 2024, 4:19pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/25 "2024-02-12T16:19:11Z")

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Post Malone is adorable and graffitti can’t change that.

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**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\
**Post date:** [February 12, 2024, 4:32pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/26 "2024-02-12T16:32:18Z")

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And yet, as the article notes, it’s still pinned to his bio.

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**Author:** ![Slow\_Moving\_Vehicle](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/slow_moving_vehicle/32/291_2.png) [@Slow\_Moving\_Vehicle](https://boards.straightdope.com/u/Slow_Moving_Vehicle)\
**Post date:** [February 12, 2024, 4:38pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/27 "2024-02-12T16:38:57Z")

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I’m halfway starting to believe a conspiracy theory that Temu is actually an intelligence-gathering operation of the Chinese government. An online seller of inexpensive merchandise for very low prices (according to a thread about them, their stuff is about the same quality as a Target house brand – not crap, but not high-end, either) has enough bux to buy _three_ Super Bowl ads? Now, I understand that they’re not really interesting in selling cheap clothes; they want you to download their app, to capture your data. But they seem like they’ve got awfully deep pockets for a slightly cheaper Alibaba.

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**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\
**Post date:** [February 12, 2024, 4:39pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/28 "2024-02-12T16:39:49Z")

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> [@Just\_Asking\_Questions](#):
>
> IMO, the “Jesus Gets Us” ads are not to convert new people, but for the CINOs who need to be reminded what Christianity really means, what it is about. And since faux-Christian fundamentalists have done, and are capable of doing, a lot of damage to this country, it could be money well spent.

These ads ran last year as well, and they were funded by a group that donates money to anti-LGBTQ rights organizations, which rightly caused a bit of consternation.

This year they appear to have been funded at least partially instead by The Hobby Lobby.

> **[Who is behind 'He Gets Us' Jesus commercials? What to know about charity...](https://www.sportingnews.com/us/nfl/news/super-bowl-ad-he-gets-us-jesus-commercial-explained/1fa7ad9d2b009aad27bbce80)**
>
> All you need to know about the "He Gets Us" commercials promoting Jesus during Super Bowl 58.

I don’t disagree with what the ads say, in fact I like it, but I suspect these ads are. always going to be in conflict with the groups funding them.

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**Author:** ![Aspenglow](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aspenglow/32/76_2.png) [@Aspenglow](https://boards.straightdope.com/u/Aspenglow)\
**Post date:** [February 12, 2024, 4:41pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/29 "2024-02-12T16:41:08Z")

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Yes, Kennedy, tacky.

I didn’t watch the halftime show. I don’t care about Usher.

I got a kick out of the following ads: Kate McKinnon and “Mayo!”; Ben Affleck, Matt Damon and Jennifer Lopez in their Dunkin’ Donuts bit; and I love Jason Momoa in almost anything, even T-Mobile with the Scrubs guys.

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**Author:** ![Cheesesteak](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cheesesteak/32/3694_2.png) [@Cheesesteak](https://boards.straightdope.com/u/Cheesesteak)\
**Post date:** [February 12, 2024, 4:56pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/30 "2024-02-12T16:56:23Z")

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> [@Dinsdale](#):
>
> And a bunch of ads for Temu “shopping like a billionaire” - which none of us really knew what it is.

Think of it as a [Wish.com](http://Wish.com) version of [Wish.com](http://Wish.com).

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**Author:** ![FinsToTheLeft](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/finstotheleft/32/2930_2.png) [@FinsToTheLeft](https://boards.straightdope.com/u/FinsToTheLeft)\
**Post date:** [February 12, 2024, 5:19pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/31 "2024-02-12T17:19:00Z")

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> [@The\_Stainless\_Steel\_Rat](#):
>
> The one that surprised (and confounded) me was the moderately amateurish one for Kennedy, trying to bring back the 60’s.

He’s “apologized” for the ad on X. Claims his Super PAC did it.

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**Author:** ![Just\_Asking\_Questions](https://avatars.discourse-cdn.com/v4/letter/j/ba9def/32.png) [@Just\_Asking\_Questions](https://boards.straightdope.com/u/Just_Asking_Questions)\
**Post date:** [February 12, 2024, 5:20pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/32 "2024-02-12T17:20:22Z")

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> [@FinsToTheLeft](#):
>
> He’s “apologized” for the ad on X. Claims his Super PAC did it.

The next step is to say it was “just a joke.”

Which it was, but not in the way people are using that phrase.

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**Author:** ![Just\_Asking\_Questions](https://avatars.discourse-cdn.com/v4/letter/j/ba9def/32.png) [@Just\_Asking\_Questions](https://boards.straightdope.com/u/Just_Asking_Questions)\
**Post date:** [February 12, 2024, 5:21pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/33 "2024-02-12T17:21:38Z")

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> [@Maserschmidt](#):
>
> they were funded by a group that donates money to anti-LGBTQ rights organizations,…
> 
> This year they appear to have been funded at least partially instead by The Hobby Lobby.

Two groups that really need the lesson of the ads!

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**Author:** ![Dinsdale](https://avatars.discourse-cdn.com/v4/letter/d/97f17d/32.png) [@Dinsdale](https://boards.straightdope.com/u/Dinsdale)\
**Post date:** [February 12, 2024, 5:45pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/34 "2024-02-12T17:45:07Z")

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> [@Cheesesteak](#):
>
> Think of it as a [Wish.com](http://Wish.com) version of [Wish.com](http://Wish.com).

Ha! I suppose you think that explains something? 😃 Just another thing I could look up if I cared.

> [@SuntanLotion](#):
>
> Post Malone is adorable and graffitti can’t change that.

Please elaborate. I think I had seen him before on SNL. I really could not care what anyone does with their own body, and I accept that, “Because he wants to” is all the explanation anyone needs. But having grown up in a time that people generally styled their appearance to either appeal to someone, or make a statement, I wonder who that look appeals to or what statement it makes.

I guess I had vaguely known Wahlberg was catholic. And I had had a benignly positive opinion of his work. I believe he lives in this area, and I’ve periodically seen references to him being just a regular guy or doing good things with little fanfare. So his ad succeeded in making 1 person change their opinion from mildly positive to mildly negative.

And this morning, both my wife and my sister said “Of course” they knew what CeraVe is. The areas of my ignorance are legion!

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**Author:** ![snowthx](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/snowthx/32/10660_2.png) [@snowthx](https://boards.straightdope.com/u/snowthx)\
**Post date:** [February 12, 2024, 5:56pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/35 "2024-02-12T17:56:34Z")

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> [@Dinsdale](#):
>
> And I always think it a tad odd when they introduce the sign language interpreters for the songs (nice gauges on the one guy), but then never show them again. I think they introduced 3 different interpreters before the game. Always strikes me as a sorta meaningless gesture to suggest they are being inclusive. Why is closed captioning insufficient?

[I asked this question here](https://boards.straightdope.com/t/why-american-sign-language-on-television/851453) a while ago and had my ignorance fought.

I thought most of the commercials were forgettable or not very much different from ones you may see any other day. But, the [Dude Wipes](https://youtu.be/GbSZomz9COU) commercial did have me LOL!

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**Author:** ![Chingon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chingon/32/17645_2.png) [@Chingon](https://boards.straightdope.com/u/Chingon)\
**Post date:** [February 12, 2024, 5:57pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/36 "2024-02-12T17:57:09Z")

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This is going to blow your mind, but Mark Wahlberg _was_ a rapper.

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**Author:** ![Hampshire](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hampshire/32/4887_2.png) [@Hampshire](https://boards.straightdope.com/u/Hampshire)\
**Post date:** [February 12, 2024, 6:00pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/37 "2024-02-12T18:00:40Z")

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> [@ZipperJJ](#):
>
> Usher is an R&B artist. The show was aiming for a 90’s/early 2000’s audience. My friends (we’re all about 40-45 years old) were going nuts.

Yeah, Usher was… fine. Just felt very dated. So it makes sense if it was targeted at the audience you suggest. If you showed it to someone who didn’t watch the Superbowl last night and told them it was from 2001 they’d probably not bat an eye.  
And I know a few people who have tried stuff from TEMU. It’s pretty much the dollar store of the internet. Neverending lots of cheap cheap crap.

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**Author:** ![Frosted\_Glass](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/frosted_glass/32/3926_2.png) [@Frosted\_Glass](https://boards.straightdope.com/u/Frosted_Glass)\
**Post date:** [February 12, 2024, 6:03pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/38 "2024-02-12T18:03:08Z")

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Dunkin’ Donuts, Beyonce, UberEats, and Skechers were easily my favorites. I initially missed the Michael Cera ad but I watched it later and it was pretty clever given some of the online discourse around his alleged connection to the company.

> [@Maserschmidt](#):
>
> These ads ran last year as well, and they were funded by a group that donates money to anti-LGBTQ rights organizations, which rightly caused a bit of consternation.
> 
> This year they appear to have been funded at least partially instead by The Hobby Lobby.
> 
> [Who is behind 'He Gets Us' Jesus commercials? What to know about charity funding Super Bowl ad | Sporting News](https://www.sportingnews.com/us/nfl/news/super-bowl-ad-he-gets-us-jesus-commercial-explained/1fa7ad9d2b009aad27bbce80)
> 
> I don’t disagree with what the ads say, in fact I like it, but I suspect these ads are. always going to be in conflict with the groups funding them.

When I first saw these ads a few years ago I was amused at the idea of them trying to rehab Jesus’ image until I looked into the companies paying for them. Maybe they should stop supporting hateful policy and divisive politicians and put the money towards actually helping folks.

> [@ZipperJJ](#):
>
> Usher is an R&B artist. The show was aiming for a 90’s/early 2000’s audience. My friends (we’re all about 40-45 years old) were going nuts.

My 40-somethng friend group also loved the Usher performance and they’re not all R&B folks. His music was ever present when we were still going out to parties and clubs to dance. If there was a DJ and dancing then we heard at least a handful of Usher (and friends) songs.

I think it’s a little odd to use the Super Bowl halftime performance as an indicator of “what’s in”. Based on this list, it feels like the performers have always skewed older and have never really been about what is current: [Full list of every Super Bowl halftime performer in history: Kendrick Lamar, Usher, Rihanna, Beyonce and more - CBSSports.com](https://www.cbssports.com/nfl/news/every-super-bowl-halftime-performer-in-history-usher-beyonce-rihanna-eminem-snoop-dogg-and-more/)

My friends and I mostly ignored the halftime show until we were much older. I can’t really remember a Super Bowl party before my mid to late 20’s where we didn’t flip away to some alternate programming (e.g. [Celebrity Deathmatch](https://en.wikipedia.org/wiki/Celebrity_Deathmatch) or the [Puppy Bowl](https://en.wikipedia.org/wiki/Puppy_Bowl) to name a few).

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<div class="post-metadata">

**Author:** ![Chingon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chingon/32/17645_2.png) [@Chingon](https://boards.straightdope.com/u/Chingon)\
**Post date:** [February 12, 2024, 6:06pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/39 "2024-02-12T18:06:39Z")

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> [@Frosted\_Glass](#):
>
> I think it’s a little odd to use the Super Bowl halftime performance as an indicator of “what’s in”.

Yup. The Superbowl half time show is usually (not always) a window to what was huge ten to fifteen years ago.

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<div class="post-metadata">

**Author:** ![Cheesesteak](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cheesesteak/32/3694_2.png) [@Cheesesteak](https://boards.straightdope.com/u/Cheesesteak)\
**Post date:** [February 12, 2024, 6:26pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/40 "2024-02-12T18:26:49Z")

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> [@Dinsdale](#):
>
> Ha! I suppose you think that explains something?

[Wish.com](http://Wish.com) is known for selling cheap and terrible versions of everyday products, creating the meme “[Wish.com](http://Wish.com) version of…”

As far as I can tell, Temu is another website delivering dubious quality for low low prices.

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