# Discussion of superbowl ads/halftime?

**URL:** <https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473>\
**Category:** Cafe Society\
**Tags:** commercials-ads\
**Created:** [February 12, 2024, 2:15pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473 "2024-02-12T14:15:10Z")\
**Posts on this page:** 20\
**Page:** 5

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**Author:** ![AlsoNamedBort](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/alsonamedbort/32/3213_2.png) [@AlsoNamedBort](https://boards.straightdope.com/u/AlsoNamedBort)\
**Post date:** [February 13, 2024, 4:20pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/81 "2024-02-13T16:20:28Z")

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> [@Alessan](#):
>
> > [@Chingon](#):
> >
> > Yup. The Superbowl half time show is usually (not always) a window to what was huge ten to fifteen years ago.
> 
> Only if your definition of “huge” is “stuff young people like.” As a not-young person, I couldn’t care less what those little snots are listening to these days.

You’re missing what is being said here. Usher isn’t what “little snots are listening to these days”. Usher is stuff that 30-40 year olds like.

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**Author:** ![Babale](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/babale/32/15666_2.png) [@Babale](https://boards.straightdope.com/u/Babale)\
**Post date:** [February 13, 2024, 4:27pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/82 "2024-02-13T16:27:47Z")

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> [@Just\_Asking\_Questions](#):
>
> If you only heard the ad, you might thing “Jewish hate” was bombing Palestinian civilians.

I think I understand, they mean a Pro Palestinian group would be referring to Israeli actions as “hate _by_ Jews”?

I’d think that falls under the heading of “saying the quiet part out loud”. Pro Palestinian groups (at least in the Western world) very much don’t paint this as a Jewish vs Muslim conflict. They focus on Israeli vs Palestinian instead (probably because there are many more Muslims who wield much more political power than Jews in the region, whereas the power dynamic is flipped if you narrow in on Israelis vs Palestinians).

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**Author:** ![planetcory](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/planetcory/32/1032_2.png) [@planetcory](https://boards.straightdope.com/u/planetcory)\
**Post date:** [February 13, 2024, 4:28pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/83 "2024-02-13T16:28:25Z")

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Oh yeah. H.E.R. is a grown up [child genius](https://www.youtube.com/watch?app=desktop&v=2dRELDzYDxw).

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**Author:** ![cmkeller](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cmkeller/32/118_2.png) [@cmkeller](https://boards.straightdope.com/u/cmkeller)\
**Post date:** [February 13, 2024, 4:41pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/84 "2024-02-13T16:41:16Z")

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My favorite commercials were the Pluto TV Couch Potatoes one and the Reese’s Peanut Butter Cups one.

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**Author:** ![gnoitall](https://avatars.discourse-cdn.com/v4/letter/g/bb73d2/32.png) [@gnoitall](https://boards.straightdope.com/u/gnoitall)\
**Post date:** [February 13, 2024, 4:55pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/85 "2024-02-13T16:55:40Z")

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Apparently, the mayo commercial was disliked because of mayo (or inappropriate application of same).

But dammit, it had a kitty. Meowing “mayo”.

I guess the [Cat Proximity Principle](https://xkcd.com/231/) has now been experimentally demonstrated.

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**Author:** ![Dinsdale](https://avatars.discourse-cdn.com/v4/letter/d/97f17d/32.png) [@Dinsdale](https://boards.straightdope.com/u/Dinsdale)\
**Post date:** [February 13, 2024, 5:31pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/86 "2024-02-13T17:31:09Z")

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> [@Babale](#):
>
> I think I understand, they mean a Pro Palestinian group would be referring to Israeli actions as “hate _by_ Jews”?

Heck, I was confused as well. Given the perfectly good word antisemitism which I’ve been familiar with for some 50+ years, I did not immediately realize why it was being “rebranded” as “Jewish hate.” I’m not aware of having ever heard/seen the term “Jewish hate” before. Compounding my confusion was my not expecting antisemitism or pro-christianity/catholicism adds during a football game.

Given that I had heard so much recently about debate over Israel’s current actions, and since it did not lead with the word anti-semitism I momentarily wondered if they meant something other than antisemitism, such as possibly hateful actions committed BY Jews.

In the abstract, I’m not sure whether “Jewish hate” unequivocally refers to hatred by or against Jews.

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**Author:** ![puzzlegal](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/puzzlegal/32/3827_2.png) [@puzzlegal](https://boards.straightdope.com/u/puzzlegal)\
**Post date:** [February 13, 2024, 5:51pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/87 "2024-02-13T17:51:11Z")

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> [@Babale](#):
>
> I’d think that falls under the heading of “saying the quiet part out loud”. Pro Palestinian groups (at least in the Western world) very much don’t paint this as a Jewish vs Muslim conflict. They focus on Israeli vs Palestinian instead (probably because there are many more Muslims who wield much more political power than Jews in the region, whereas the power dynamic is flipped if you narrow in on Israelis vs Palestinians).

I don’t think so. That’s maybe a reason to say “Israel vs Palestine” rather than “Israel vs Arab nations”. There are a lot of Muslims who aren’t Palestinian and a lot of Jews who aren’t Israeli. I don’t think this IS a Jewish vs Muslim conflict. I think that’s an inappropriate framing.

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**Author:** ![carrps](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carrps/32/2957_2.png) [@carrps](https://boards.straightdope.com/u/carrps)\
**Post date:** [February 13, 2024, 6:41pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/88 "2024-02-13T18:41:16Z")

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> [@planetcory](#):
>
> Oh yeah. H.E.R. is a grown up [child genius](https://www.youtube.com/watch?app=desktop&v=2dRELDzYDxw).

She sounds pretty good for a 10 yr old, but she’s still a little awkward and imitative. Which is fine. It’s how kids learn, but she has talent and obviously has been given a big push by her parents. I guess I just find it a tad creepy to see a small child performing like an adult woman.

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**Author:** ![Babale](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/babale/32/15666_2.png) [@Babale](https://boards.straightdope.com/u/Babale)\
**Post date:** [February 13, 2024, 6:47pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/89 "2024-02-13T18:47:26Z")

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> [@Dinsdale](#):
>
> Heck, I was confused as well. Given the perfectly good word antisemitism which I’ve been familiar with for some 50+ years, I did not immediately realize why it was being “rebranded” as “Jewish hate.” I’m not aware of having ever heard/seen the term “Jewish hate” before. Compounding my confusion was my not expecting antisemitism or pro-christianity/catholicism adds during a football game.

“Anti-semitism” is a term that was coined and popularized in 1880s Germany by anto-semites who wanted a more scientific term for their ideology than the already preexisting term “Jew Hatred”.

> [@puzzlegal](#):
>
> I don’t think so. That’s maybe a reason to say “Israel vs Palestine” rather than “Israel vs Arab nations”. There are a lot of Muslims who aren’t Palestinian and a lot of Jews who aren’t Israeli. I don’t think this IS a Jewish vs Muslim conflict. I think that’s an inappropriate framing

**I** am not saying that this is a Jewish/Muslim conflict. And I’m also not saying that pro-Palestinian sources in the West say that either. For many of the same reasons you mention.

Outside the West it _is_ sometimes framed in this way, by people who aren’t particularly pro-Palestinian but _can_ be brought aboard by appealing to anti-Jewish rhetoric.

I agree with you that it is a _bad_ way to frame it (which is also why I don’t think any pro Palestinian groups operating in the West would refer to Israeli actions as “Jewish Hate” - you’d only do that if you were making an appeal to antisemitism).

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**Author:** ![puzzlegal](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/puzzlegal/32/3827_2.png) [@puzzlegal](https://boards.straightdope.com/u/puzzlegal)\
**Post date:** [February 13, 2024, 7:02pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/90 "2024-02-13T19:02:07Z")

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Sorry, i misunderstood you.

I don’t think I’ve seen “Jewish hate” used before. I would also have been confused.

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<div class="post-metadata">

**Author:** ![planetcory](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/planetcory/32/1032_2.png) [@planetcory](https://boards.straightdope.com/u/planetcory)\
**Post date:** [February 13, 2024, 7:05pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/91 "2024-02-13T19:05:42Z")

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Well, she’s 26 now, but I do still struggle to see her as an adult.

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**Author:** ![carrps](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carrps/32/2957_2.png) [@carrps](https://boards.straightdope.com/u/carrps)\
**Post date:** [February 13, 2024, 7:08pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/92 "2024-02-13T19:08:09Z")

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I was talking specifically about the link you provided, not the Super Bowl. I didn’t watch her, but I assume she’s a whole lot smoother now.

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**Author:** ![snowthx](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/snowthx/32/10660_2.png) [@snowthx](https://boards.straightdope.com/u/snowthx)\
**Post date:** [February 13, 2024, 7:27pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/93 "2024-02-13T19:27:26Z")

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> [@Mahaloth](#):
>
> Did the TV network air the Black National Anthem?
> 
> I really like that song.

Well, it looks like [the manufactured outrage machine has taken issue](https://www.msn.com/en-us/music/news/black-national-anthem-aends-maga-into-meltdown/ar-BB1i9sLE) with the performance of _Lift Ev’ry Voice and Sing_. Those toads get worked-up over the silliest things! 🤣

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**Author:** ![Eyebrows\_0f\_Doom](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/eyebrows_0f_doom/32/3119_2.png) [@Eyebrows\_0f\_Doom](https://boards.straightdope.com/u/Eyebrows_0f_Doom)\
**Post date:** [February 13, 2024, 7:32pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/94 "2024-02-13T19:32:00Z")

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> [@Dinsdale](#):
>
> Compounding my confusion was my not expecting antisemitism or pro-christianity/catholicism adds during a football game.

Then clearly you are not familiar with Super Bowl ads, as the Scientology ads _always_ play right around halftime, and have for _many_ years, and the He Gets Us campaign has also previously had Super Bowl ads.

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**Author:** ![Stratocaster](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/stratocaster/32/16393_2.png) [@Stratocaster](https://boards.straightdope.com/u/Stratocaster)\
**Post date:** [February 13, 2024, 7:55pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/95 "2024-02-13T19:55:39Z")

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> [@Maserschmidt](#):
>
> I also really liked the chrome look of that guitar.

Did anyone notice what kind of guitar it was?

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<div class="post-metadata">

**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\
**Post date:** [February 13, 2024, 7:57pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/96 "2024-02-13T19:57:02Z")

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> **[Watch H.E.R. breeze through her surprise guest appearance during Usher’s...](https://guitar.com/news/music-news/watch-h-e-r-surprise-appearance-usher-half-time-show-super-bowl/)**
>
> H.E.R. made a surprise guest appearance alongside Usher during the Super Bowl Halftime Show yesterday evening, armed with a custom red version of her signature Fender Stratocaster. 

Nice questioner/answer match!

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<div class="post-metadata">

**Author:** ![Stratocaster](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/stratocaster/32/16393_2.png) [@Stratocaster](https://boards.straightdope.com/u/Stratocaster)\
**Post date:** [February 13, 2024, 7:59pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/97 "2024-02-13T19:59:55Z")

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I’ll admit, I already knew the answer. 😁

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<div class="post-metadata">

**Author:** ![Slow\_Moving\_Vehicle](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/slow_moving_vehicle/32/291_2.png) [@Slow\_Moving\_Vehicle](https://boards.straightdope.com/u/Slow_Moving_Vehicle)\
**Post date:** [February 13, 2024, 8:21pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/98 "2024-02-13T20:21:50Z")

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> [@Maserschmidt](#):
>
> > [@Just\_Asking\_Questions](#):
> >
> > IMO, the “Jesus Gets Us” ads are not to convert new people, but for the CINOs who need to be reminded what Christianity really means, what it is about. And since faux-Christian fundamentalists have done, and are capable of doing, a lot of damage to this country, it could be money well spent.
> 
> These ads ran last year as well, and they were funded by a group that donates money to anti-LGBTQ rights organizations, which rightly caused a bit of consternation.
> 
> This year they appear to have been funded at least partially instead by The Hobby Lobby.
> 
> [Who is behind 'He Gets Us' Jesus commercials? What to know about charity funding Super Bowl ad | Sporting News](https://www.sportingnews.com/us/nfl/news/super-bowl-ad-he-gets-us-jesus-commercial-explained/1fa7ad9d2b009aad27bbce80)
> 
> I don’t disagree with what the ads say, in fact I like it, but I suspect these ads are. always going to be in conflict with the groups funding them

Evangelical churches have a big problem right now – losing members. Especially among the 15 – 30’s, where the fastest-growing religious group is the “nones”, the “spiritual-but-not-religious" crowd. Those folks are turned off by the evangelicals’ culture war rhetoric, and the politicization of religion. And a lot of conservatives who don’t have a problem with the anti-LGBT or misogyny of, say, the Southern Baptist Conference, are turned off by the church’s sex abuse problems. “He Gets Us” is straight-up marketing, it’s all about getting asses in pews and pledge envelopes in collection baskets. My suspicion is that the backers’ thinking is, “First, get ‘em through the door. Then we can work on the indoctrination.”

A blogger called Captain Cassidy on OnlySky Media writes extensively about evangelicals and their declining membership numbers. She’s covered “He Gets Us” [a couple](https://onlysky.media/ccassidy/who-benefits-most-from-he-gets-us-super-bowl-ad/) [of times.](https://onlysky.media/ccassidy/he-gets-us-is-the-latest-terrible-evangelism-campaign/)

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<div class="post-metadata">

**Author:** ![Al128](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/al128/32/16541_2.png) [@Al128](https://boards.straightdope.com/u/Al128)\
**Post date:** [February 13, 2024, 8:25pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/99 "2024-02-13T20:25:24Z")

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she played the solo like a non-guitar player … nothing wrong with it, but yet not quite right, either …

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<div class="post-metadata">

**Author:** ![DrDeth](https://avatars.discourse-cdn.com/v4/letter/d/b487fb/32.png) [@DrDeth](https://boards.straightdope.com/u/DrDeth)\
**Post date:** [February 13, 2024, 8:54pm UTC](https://boards.straightdope.com/t/discussion-of-superbowl-ads-halftime/997473/100 "2024-02-13T20:54:05Z")

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> [@Chefguy](#):
>
> You missed my point. Those ads were going for $7M per 30 seconds. A church that has $14M to spend on two ads isn’t in it for god.

If that $7 million brings in $70M in donations, then yes, they are in it for the good.

And why not complain about the Scientology ad?

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