I have not proposed that anyone should prefer the delayed schedule, only that it may sway some anti-vaxxers to get vaccinations that otherwise would not.
Whether it is increasing or decreasing the total vaccination rate is something that we would need to actually do a study about to get any kind of real answer. We can speculate and you can give anti-vaxxer style anecdotal evidence, but we simply don’t know whether more parents are dialing back or more are dialing forward as a result of Sears’ influence.
When a parent is unsure whether or not to vaccinate, they may seek out a book or two. Sears’ book is very popular because of that sector of the market. Here perhaps is a reason for some of your fury: your product is in direct competition with his product. In a general sense, that is. Your product did not seem to be present in my local bookstore, while his was, sorry. You complain about his motive being to sell books and exert influence. Mightn’t someone make the same accusation to any author of a book in that section?
Anyway, the parent seeking information buys a book or two, reads as best they can, decides, and acts. The book exists and is popular because this market exists. He gets a big share of this small, but non-trivial market. I say small, because of course most parents do vaccinate without much question. Their doctors say to do it and they trust them, they themselves were vaccinated as children and are fine, and it is in some sense the path of least resistance. Unless there is some rash of serious side effects from vaccination error, insurance/Medicaid stops covering them, or doctors quit recommending vaccinations, this is not likely to change.
Dr. Sears did not create this market. He responded to it by doing some research and writing a book (sound familiar?). Is his book perfect? Of course not. Is it a complete crap/woo/anti-vax screed? Nope. I don’t really know what his intentions were in writing it, but the idea that he is deliberately trying to talk people out of vaccinating doesn’t hold up. He’s got kids himself and clearly does understand herd immunity at least to the degree of recognizing that anti-vaxxers running their mouths and influencing others not to vaccinate jeopardizes the unvaccinated child. Why would he look to decrease vaccination rates, unless he is so evil he doesn’t even mind risking his own kids as long as he gets to harm others?
Regardless of his intentions, which heck, even he may not know, the book either does or does not sway the reader’s actions one way or another (presuming a reader with a child to vax or not). The people set to vax are probably not going to read the book. They’re already going to vax, so they’ll just go ahead and do it for the most part. The likely readers are leaning toward not vaccinating or have kind of already made up their minds against it but are going through the motions of evaluating the pros and cons. I say this because even though vaccinating is an action and does require some small effort, I think it’s fair to call it the path of least resistance, so the reader already is probably someone “resisting” to some degree.
So if they read the book and decide not to vaccinate, the book has not worsened the outcome. If the book causes them to decide TO vaccinate, the book has improved the outcome. If they were already going to vaccinate, read the book, and change their minds, the outcome in this case is negative… But I don’t think people who were going to vaccinate would be as likely to read the book as the opposite, plus there is so much talk of the anti-vaxxer “dog-whistles” in the book, which obviously the vaxxer would not “hear” anyway, so they are likely to emerge from reading the book with their vaxxing intentions intact. It doesn’t have magical hypnotic powers and is perfectly safe to read, don’t worry.
I don’t think this is a far-fetched hypothesis, but without study of who is influenced by the book and how, it is, of course, just a hypothesis.