The ripping angle is overblown IIRC. People can ALREADY go down to their local blockbusters and borrow a DVD and rip it at home. Disposables aren’t going to add anything new to the picture.
Over 25 years, I’ve watched data copy-protection schemes come and go. Therefore, I predict failure for this one as well.
IMHO, the major reason may not be because someone finds an easy way to defeat it (they always do), but because of the attitude it represents of the manufacturer towards the customer. “We could make a quality, easy-to-use, long-lasting product for the same price, but we won’t. And we don’t have to, because we’re angels and you’re crooks. Nyah, nyah, nyah.”
DiVX worked the same way–you get to watch the movie for 48 hours, and after that, pffft. You have to pay again. We of course saw how well that worked.
And OAR? Come again, please?
Except the DivX disc COULD be made to work permanently. It didn’t self-destruct after 48 hours. The player was instructed not to play it anymore without a special code.
48 hours is a shorter time period in my opinion. How they are gonna compete with Blockbuster’s favorite section collection that run for a week these days? The longer the time it is, the better it is.
Of course, if it’s only new movies then that can work.
I predict they’ll fail just like DivX. The technology wasn’t was kept people from buying DivX discs - DivX players also played DVDs, so to average Joe looking to replace his VCR, the DivX player had an advantage over a regular DVD player. DivX had a more consumer-friendly business model too, because you could reactivate the disc.
People just don’t want self-destructing media.
Cheaper still is borrowing movies from the library. You might be surprised at the currentness of the titles. I’ve got The Two Towers coming my way at the same time anyone on a rental store reserve list does.