First off. Let me apologize for the length. The OP asked for tips.
I was going to write a book on sniping, and defending yourself against snipers. (It was going to be called: The Snipers Guide to Ebay.) But there are already several books out on Ebaying and most of them cover sniping. (They all do miss one critical tactic though, covered later.)
The reason sniping is good strategy is that,** even though you THINK that you have a personal maximum, you will almost always be willing to go an extra .25 to win the bid.** But too many .25 can add up to big bucks. You can really only know your personal maximum amount seconds before close when you have just been outbid. Snipers realize this.
To be a truly effective sniper, there are some things one should take into consideration. To ensure absolute success, it takes work, maybe too much work. But if there is an item that you absolutely have to have, then you should learn all about sniping, even if you don’t believe that it works. You want to protect your own bids, and you do that by preparing to snipe an auction you are already winning. If no one snipes, then you don’t snipe. Otherwise you are all ready to win.
Here are several things to think about while sniping.[list=1]
[li]The item. As some of you have noted, the type of auction plays a key role in your success. Some markets just don’t work for the sniper, like in Skeptico’s RCA example. In that case, bid first, bid higher than you are willing, or lose. But since prices on Ebay are generally lower than retail you don’t have to worry about this. Depending on the value of the targeted item, you could save at least $10 by sniping. Some markets are very popular so snipers can’t really take advantage of the edge. Take something very popular, like the newest graphics card. Most people know the value of the card and they know how much the going price is. It would really be a waste of time to snipe a card in the hopes of saving $10 or more. You might save a buck or two, but not much more. The item’s too popular.[/li]
[li]Market value. You should look at completed auctions. While preparing for a snipe, I’ll do a search for something except I’ll check the button that says completed items only. With that I can easily figure out the market value, give or take $20 or so. Realistically I might be able to get the low end of the market value, but probably not much below it, if any. It would be stupid to snipe for a higher price when others have got a lower price by not sniping, so I won’t snipe above the high end of the market value. If the item is very popular the difference between the high market value and the low market value will be very small. Maybe as low as $10. If it’s that low then it’s probably not a good item to snipe.[/li]
[li]The snipers. While I’m looking at the completed auctions, I’ll take a look at the bids to see if there are any snipers targeting the object of my desire. Any low auctions are suspect. If there is a particular item that is generally going for $250 and I find one that went for $220 there’s either something wrong with that particular item or it might have been sniped. I’ll look at the bids and compare the bid times to the auction deadline. Analyze the bids and find your snipers. Write their names down.[/li]Be careful though. With proxy bidding, just because someone’s bid time is 5 seconds before the end of the deadline doesn’t mean he was the sniper. He might have already had a proxy bid in high enough to defeat a stupid sniper. Just look at the previous bids to see if he already bid. The guy right before him was the sniper.
[li]Analyze the snipers’ (and non-snipers’) habits. (This is the secret no book covers. This requires a lot of work.) Just because there’s a sniper targeting your item, it doesn’t mean you can’t beat him. And actually because he IS sniping you might still get your item lower than high market value, though probably not below low market value. Once you find a sniper, check him out. Ebay lets you search for usernames. Do that and check out his habits. See what his snipe time is. Is it 30 seconds before close? Is it 10 seconds? Write that down. He may not have a preference if he’s manually sniping, but if he’s using a sniping program then he is probably using some default time. Set your bid time with this in mind. Keep in mind the earlier bidder who bids the same amount will win, while the later bidder, if his bid is high enough, will prevent other people from outbidding him just because they won’t have the time to outbid him. It sucks to set your snipe time to 10 seconds only to discover that your max bid was $1 too small. An extra 10 seconds could give you a chance to re-snipe.[/li]
Look at ALL of the markets the sniper is targeting. Get the high and low market value of his targets and compare his winning prices to those market prices. Then you should be able to get an idea about how high he is willing to go while targeting your item. Keep in mind that his winning bid might be lower than his maximum bid.
And finally, check out his bid offset. Many ebayers don’t bid in dollar increments. They’ll add $.03 or $1.12 or something to what they consider their absolute maximum bid because it’s happened to all of us hasn’t it? You THINK you won’t go higher than $50, but then 30 seconds before the end of the auction someone outbids you by a $1 and then you start questioning yourself. Dang! I wish I had bid $51! I think most of us would be willing to spend an extra $1 if it means we’ll win the auction. But you have to decide where to draw the line. Look at enough of the sniper’s bids and you can find out where he drew his.[/list=1]If I really want an item, I’ll figure out the upper market value and see if I want to go that high. Then I’ll start my sniping program, Auction Sentry (definitely worth the $15 just because it makes bidding easy, even if you don’t snipe.) and enter the item number, synchronize the clock to Ebay’s time, and I’ll set the first snipe 30 seconds before deadline to bid the amount I decided I want. If I get beat by a dollar or two I’ll still have plenty of time to rebid up to my personal maximum. I know, I should make that first bid my personal maximum. But believe me, YOU DO NOT KNOW YOUR PERSONAL MAXIMUM UNTIL YOU ARE ABOUT TO LOSE THE AUCTION AND THERE ARE ONLY SECONDS LEFT TO DECIDE!! On most things anyway. If I REALLY REALLY want the item I’ll make my second bid the market value or I’ll even go over the market value a bit, if there is a market value. For over 6 months, I’ve been looking for an alarm clock. I am willing to pay $100 for it but it’s just a stinking regular alarm clock, (with some features I can’t live without). No one is going to spend more than $40 for it, but I will because I know the features.
I lost an auction last night for a dollar and believe me I was pissed. I wasn’t sniped. The guy bid 10 minutes before close so it was my fault I wasn’t paying attention. But I definitely would have bid $2 more. In fact I was upset with myself for not putting in $42.17 instead of $40 from the start. That’s why I wanted to snipe the auction I was already winning: to protect myself against other snipers, when I decided I wanted to raise my maximum bid. I got into watching Friends though.
Didn’t set up my sniper program.
If you don’t want to get a sniping program. Get the browser Opera and use that as your sniping program. It’s adware (not spyware) so it doesn’t cost money. It renders web pages faster than any other browser (which is important in sniping) and most importantly, you can right click on a web page and have it automatically reload the webpage at an interval of your choosing. Have it reload one window every 3-5 seconds. Have a second window ready to bid, all the fields filled in already. The second you see that you’ve been outbid, FAST hit CTRL+Tab and hit Enter!
Nuclear sniping is of course going to beat a normal sniper, but it is very risky if he runs into another nuclear sniper.