Do most people retain spoken or read information better?

So in the spirit of fighting ignorance, the first thing we need to clear up is that this whole pop culture notion of “visual, auditory or kinaesthetic” learning styles has been disproven and generally doesn’t hold water outside of pop culture and some in the education community.

In a GQ thread that has very few citations, this cite has many within it:

Some relevant quotes from the article (which discusses the latest Yale research on the topic):

…scientific evidence does not support the notion that different people have different inherent learning styles. Despite this fact, the concept remains popular, not only in popular culture but among educators

Regardless of why people find the notion appealing, or which system you prefer, the bottom line is that the basic concept of learning styles is simply not supported by scientific evidence]

… the Yale site goes beyond documenting that the notion of learning styles is a scientific dead end and needs to be abandoned. They also illustrate that we have scientific evidence supporting some actually useful ideas in education, but they tend to be overshadowed by the learning style myth.

To answer the 0P and to consolidate a lot of the comments so far the real answer is “it depends”. However, it doesn’t depend on the learner, research suggests it rather depends on the topic being taught.

…the type of media should, if anything, be aligned with the subject matter, not the student. If, for example, you want to learn about anatomy, visual information is going to be superior to auditory only information – for everyone. But then reading or listening can help students understand what they are looking at, highlight key concepts, and reinforce the most important bits of information.