# Do you really have to shit on the Swiss Military to sell your cheaply made knives?

**URL:** <https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759>\
**Category:** In My Humble Opinion\
**Created:** [May 26, 2016, 7:00pm UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759 "2016-05-26T19:00:08Z")\
**Posts on this page:** 13\
**Page:** 2

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**Author:** ![astro](https://avatars.discourse-cdn.com/v4/letter/a/9dc877/32.png) [@astro](https://boards.straightdope.com/u/astro)\
**Post date:** [May 27, 2016, 5:44am UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759/21 "2016-05-27T05:44:15Z")

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> [@Czarcasm](#):
>
> But do you?  
> Once again: _The knife company didn’t make that ad._

I know, the tone of insulting ad was the target of my ire. Don’t dis SAKs. Just don’t.

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**Author:** ![TriPolar](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tripolar/32/3008_2.png) [@TriPolar](https://boards.straightdope.com/u/TriPolar)\
**Post date:** [May 27, 2016, 5:52am UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759/22 "2016-05-27T05:52:54Z")

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> [@astro](#):
>
> I know, the tone of insulting ad was the target of my ire. Don’t dis SAKs. Just don’t.

I understand. I don’t like it when people dis my toys either.

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**Author:** ![Robot\_Arm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/robot_arm/32/18280_2.png) [@Robot\_Arm](https://boards.straightdope.com/u/Robot_Arm)\
**Post date:** [May 27, 2016, 6:20am UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759/23 "2016-05-27T06:20:57Z")

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> [@](#):
>
> How did a military force that hasn’t fought a battle in 500 years become the experts in survival knives? We gotta hand it to the Swiss Army’s publicist. Making their name synonymous with the essential multifunction knife is a real coup, literally won without a single shot being fired.

This tells me that Swiss Army Knives are so good that they’ve managed to keep Switzerland free for 500 years _without even needing guns!_ Those must be the most fucking awesome knives in the world.

On the other hand, can someone tell me why an EMT knife needs a bottle opener?

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**Author:** ![Les\_Espaces\_Du\_Sommeil](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/les_espaces_du_sommeil/32/308_2.png) [@Les\_Espaces\_Du\_Sommeil](https://boards.straightdope.com/u/Les_Espaces_Du_Sommeil)\
**Post date:** [May 27, 2016, 8:04am UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759/24 "2016-05-27T08:04:03Z")

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> [@Bosda\_Di\_Chi\_of\_Tricor](#):
>
> It’s aimed at 13-year-old boys, militia goobers, and other strip-mall-ninja types, who do not know what a good knife is.

So what’s a good knife, then (serious question) ?

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**Author:** ![kayaker](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kayaker/32/441_2.png) [@kayaker](https://boards.straightdope.com/u/kayaker)\
**Post date:** [May 27, 2016, 10:17am UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759/25 "2016-05-27T10:17:09Z")

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> [@Robot\_Arm](#):
>
> On the other hand, can someone tell me why an EMT knife needs a bottle opener?

“Patient is severely dehydrated; were gonna lose him. Open that beer, quick!”

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**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\
**Post date:** [May 27, 2016, 11:33am UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759/26 "2016-05-27T11:33:31Z")

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> [@astro](#):
>
> I know, the tone of insulting ad was the target of my ire. Don’t dis SAKs. Just don’t.

They “dis” _everything_. Think of it as a sort of Don Rickles sales technique.

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**Author:** ![VinylTurnip](https://avatars.discourse-cdn.com/v4/letter/v/b2d939/32.png) [@VinylTurnip](https://boards.straightdope.com/u/VinylTurnip)\
**Post date:** [May 27, 2016, 12:15pm UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759/27 "2016-05-27T12:15:22Z")

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> [@Shagnasty](#):
>
> Sometimes it is best to know you cannot tread on sacred ground. You can make fun of me but never, ever make fun of my kids, my mother, my pets or my Swiss Army knives.

Your dog has poop breath and your Swiss Army Knives are dumb and fat.

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**Author:** ![Gary\_T](https://avatars.discourse-cdn.com/v4/letter/g/3ec8ea/32.png) [@Gary\_T](https://boards.straightdope.com/u/Gary_T)\
**Post date:** [May 27, 2016, 3:45pm UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759/28 "2016-05-27T15:45:13Z")

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Can a Swiss Army knife extract a tongue that’s in a cheek?

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**Author:** ![Count\_Blucher](https://avatars.discourse-cdn.com/v4/letter/c/c5a1d2/32.png) [@Count\_Blucher](https://boards.straightdope.com/u/Count_Blucher)\
**Post date:** [May 27, 2016, 5:20pm UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759/29 "2016-05-27T17:20:18Z")

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> [@Robot\_Arm](#):
>
> On the other hand, can someone tell me why an EMT knife needs a bottle opener?

…cause… cause… ['Merica…!](http://b.fastcompany.net/multisite_files/fastcompany/imagecache/inline-small/inline/2016/05/3059681-inline-i-1-budweiser-renames-its-beer-america-copy.jpg) :smack:

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**Author:** ![TroutMan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/troutman/32/6721_2.png) [@TroutMan](https://boards.straightdope.com/u/TroutMan)\
**Post date:** [May 27, 2016, 5:40pm UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759/30 "2016-05-27T17:40:25Z")

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For latecomers as confused as I was, [this is the link](https://meh.com/deals/kershaw-funxion-emt-knife-1) to the knife ad. The link in the OP now goes to a different product.

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**Author:** ![Barkis\_is\_Willin](https://avatars.discourse-cdn.com/v4/letter/b/a183cd/32.png) [@Barkis\_is\_Willin](https://boards.straightdope.com/u/Barkis_is_Willin)\
**Post date:** [May 27, 2016, 5:51pm UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759/31 "2016-05-27T17:51:54Z")

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I actually really like the product that’s available today.

This thread is the 5th most popular link to [meh.com](http://meh.com) right now.

All that said, I’m ambivalent toward the Swiss Army.

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**Author:** ![MacTech](https://avatars.discourse-cdn.com/v4/letter/m/c0e974/32.png) [@MacTech](https://boards.straightdope.com/u/MacTech)\
**Post date:** [May 27, 2016, 6:37pm UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759/32 "2016-05-27T18:37:36Z")

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Victorinox actually makes a [dedicated EMT knife](https://www.swissarmy.com/us/en/Products/Swiss-Army-Knives/Large-Pocket-Knives/RescueTool-One-Hand/p/0.8623.MWN)

Toolset;  
blade, half serrated with one handed opening hole  
seatbelt cutter blade  
reamer, punch  
disc saw for shatterproof glass (replaceable when it wears out)  
bottle opener  
wire stripper  
Screwdriver 5 mm, lockable (thicker and wider than the standard SAK screwdriver, doubles as a pry tool)  
Phillips screwdriver 1 / 2  
window breaker (replaceable)  
key ring  
toothpick  
tweezers  
luminescent handles

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<div class="post-metadata">

**Author:** ![wguy123](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wguy123/32/3161_2.png) [@wguy123](https://boards.straightdope.com/u/wguy123)\
**Post date:** [May 27, 2016, 7:50pm UTC](https://boards.straightdope.com/t/do-you-really-have-to-shit-on-the-swiss-military-to-sell-your-cheaply-made-knives/755759/33 "2016-05-27T19:50:54Z")

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> [@MacTech](#):
>
> Victorinox actually makes a [dedicated EMT knife](https://www.swissarmy.com/us/en/Products/Swiss-Army-Knives/Large-Pocket-Knives/RescueTool-One-Hand/p/0.8623.MWN)
> 
> Toolset;  
> blade, half serrated with one handed opening hole  
> seatbelt cutter blade  
> reamer, punch  
> disc saw for shatterproof glass (replaceable when it wears out)  
> bottle opener  
> wire stripper  
> Screwdriver 5 mm, lockable (thicker and wider than the standard SAK screwdriver, doubles as a pry tool)  
> Phillips screwdriver 1 / 2  
> window breaker (replaceable)  
> key ring  
> toothpick  
> tweezers  
> luminescent handles

Glad to see it also has the bottle opener.

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