# Does Imus have a case?

**URL:** <https://boards.straightdope.com/t/does-imus-have-a-case/402598>\
**Category:** Great Debates\
**Created:** [May 3, 2007, 11:54am UTC](https://boards.straightdope.com/t/does-imus-have-a-case/402598 "2007-05-03T11:54:33Z")\
**Posts on this page:** 3\
**Page:** 3

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**Author:** ![Diogenes\_the\_Cynic](https://avatars.discourse-cdn.com/v4/letter/d/e99b99/32.png) [@Diogenes\_the\_Cynic](https://boards.straightdope.com/u/Diogenes_the_Cynic)\
**Post date:** [May 7, 2007, 8:47pm UTC](https://boards.straightdope.com/t/does-imus-have-a-case/402598/41 "2007-05-07T20:47:01Z")

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[QUOTE=Duke of Rat]  
That’s nice, but does anybody have a cite for him losing “90% of his sponsors” or “overwhelming majority of his sponsors dropped him”?  
[/QUOTE]

I can’t find a cite for “90%” (though, I’ve heard that number cited on talking head shows), but I did find [this](http://www.msnbc.msn.com/id/18072804/) that gives a partial list of who pulled out.

> [@](#):
>
> Sponsors that pulled out of Imus’ show included American Express Co., Sprint Nextel Corp., Staples Inc., Procter & Gamble Co. and General Motors Corp. Imus made a point Thursday to thank one sponsor, Bigelow Tea, for sticking by him.

It may be that those sponsors who pulled out contributed 90% of the _revenue_ rather than being 90% of all sponsors. Even if the 90% number is inaccurate, it’s clear that he lost a number of bigtime sponsors.

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**Author:** ![Wee\_Bairn](https://avatars.discourse-cdn.com/v4/letter/w/90db22/32.png) [@Wee\_Bairn](https://boards.straightdope.com/u/Wee_Bairn)\
**Post date:** [May 7, 2007, 8:52pm UTC](https://boards.straightdope.com/t/does-imus-have-a-case/402598/42 "2007-05-07T20:52:36Z")

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I’m surprised none of his detractors published the names of the sponsors who did not pull out, so they could be boycotted. 🙂

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**Author:** ![tomndebb](https://avatars.discourse-cdn.com/v4/letter/t/b9e5f3/32.png) [@tomndebb](https://boards.straightdope.com/u/tomndebb)\
**Post date:** [May 7, 2007, 9:15pm UTC](https://boards.straightdope.com/t/does-imus-have-a-case/402598/43 "2007-05-07T21:15:02Z")

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[QUOTE=Wee Bairn]  
I’m surprised none of his detractors published the names of the sponsors who did not pull out, so they could be boycotted. 🙂  
[/QUOTE]  
They probably did not have time. He was dropped within two days of the big guns (Procter & Gamble, American Express, Staples) pulling out and there were enough other sponsors making similar noises that publishing a list of sponsors to boycott would have backfired if it included sponsors who dropped him between the compilation of the list and its publication.

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