# Does the word tactical have any meaning in advertisements?

**URL:** <https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587>\
**Category:** In My Humble Opinion\
**Created:** [May 20, 2025, 4:24pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587 "2025-05-20T16:24:22Z")\
**Posts on this page:** 20\
**Page:** 3

<div class="post-metadata">

**Author:** ![Herdthiscat](https://avatars.discourse-cdn.com/v4/letter/h/8baadc/32.png) [@Herdthiscat](https://boards.straightdope.com/u/Herdthiscat)\
**Post date:** [May 20, 2025, 8:06pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/41 "2025-05-20T20:06:05Z")

</div>

I made this for my partner years ago, quite apropos! [Imgur: The magic of the Internet](https://imgur.com/a/K8bIhWu)

---

<div class="post-metadata">

**Author:** ![DSeid](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dseid/32/20194_2.png) [@DSeid](https://boards.straightdope.com/u/DSeid)\
**Post date:** [May 20, 2025, 8:13pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/42 "2025-05-20T20:13:27Z")

</div>

> [@DrDeth](#):
>
> but then be choosey and a smart shopper.

To be fair - I bought them because they were on sale for real cheap and in my size. I’m a short small guy, finding things 30 waist 29 inseam and on sale is a tactical achievement!

---

<div class="post-metadata">

**Author:** ![carnivorousplant](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnivorousplant/32/3563_2.png) [@carnivorousplant](https://boards.straightdope.com/u/carnivorousplant)\
**Post date:** [May 20, 2025, 9:20pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/43 "2025-05-20T21:20:57Z")

</div>

I never asked my Father about that. Did he wipe with sheets of “Stars and Stripes”?  
Surely General Patton used Bill Mauldin cartoons.

> **[Amazon.com: Tactical Toilet Paper Holder Backpacking Toilet Paperadmin Pouch...](https://www.amazon.com/Tactical-Toilet-Paper-Backpacking-Paperadmin/dp/B0CPSC9HPT)**
>
> Products include: 1 \* Tactical Toilet Paper Holder Material: Nylon Color: camouflage, black Size: 12.5 \* 12 \* 12cm Portable toilet paper box, tactical toilet paper roll storage bracket, camping vehicle, outdoor travel

---

<div class="post-metadata">

**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [May 20, 2025, 9:36pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/44 "2025-05-20T21:36:50Z")

</div>

> [@griffin1977](#):
>
> It’s one of those words much beloved of advertisers that has positive connotations (at least for their key demographic, for me it says “this product is for dick heads”) but absolutely no legal enforceability. Like “artisanal”.

At least with artisanal I can see what the relevance is, even if the product doesn’t meet that standard. An artisanal bar of soap would be one that was hand made by a skilled craftsman. But a tactical bar of soap? I don’t understand what the point is they’re trying to make.

I could watch a bar of soap being made and tell you at the end whether it was artisanal or not. I couldn’t do the same if you asked me if the bar of soap was tactical.

---

<div class="post-metadata">

**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\
**Post date:** [May 20, 2025, 9:39pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/45 "2025-05-20T21:39:01Z")

</div>

Could you kill someone with it while they were showering?

---

<div class="post-metadata">

**Author:** ![Odesio](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/odesio/32/20003_2.png) [@Odesio](https://boards.straightdope.com/u/Odesio)\
**Post date:** [May 20, 2025, 9:46pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/46 "2025-05-20T21:46:54Z")

</div>

My brother-in-law, former military & law enforcement, got a tactical baby carrier for my niece mainly because he needed an easy way to carry her but partially because he thought it was funny.

---

<div class="post-metadata">

**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [May 20, 2025, 9:48pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/47 "2025-05-20T21:48:39Z")

</div>

> [@Czarcasm](#):
>
> Could you kill someone with it while they were showering?

Or conversely, could you use it to defend yourself from someone who was trying to kill you while you’re showering?

---

<div class="post-metadata">

**Author:** ![Dr.Strangelove](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dr.strangelove/32/6613_2.png) [@Dr.Strangelove](https://boards.straightdope.com/u/Dr.Strangelove)\
**Post date:** [May 20, 2025, 9:49pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/48 "2025-05-20T21:49:06Z")

</div>

> [@HMS\_Irruncible](#):
>
> But by the same token, you notice that gun fans don’t buy them in pink or gray or wood furnishings either

Says who?  
[![Imgur](https://i.imgur.com/7sY2h0j.png "imgur.com") ](https://imgur.com/7sY2h0j)

---

<div class="post-metadata">

**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\
**Post date:** [May 20, 2025, 9:49pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/49 "2025-05-20T21:49:41Z")

</div>

OK, now I actually kind of want that.

---

<div class="post-metadata">

**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [May 20, 2025, 9:49pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/50 "2025-05-20T21:49:45Z")

</div>

“Say hello to my little kitty.”

---

<div class="post-metadata">

**Author:** ![Loach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/loach/32/350_2.png) [@Loach](https://boards.straightdope.com/u/Loach)\
**Post date:** [May 20, 2025, 10:08pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/51 "2025-05-20T22:08:32Z")

</div>

Tactical spork

> **[KA-BAR: Spork & Knife](https://www.kabar.com/p/9909)**
>
> Spork & Knife

---

<div class="post-metadata">

**Author:** ![Kimstu](https://avatars.discourse-cdn.com/v4/letter/k/ecd19e/32.png) [@Kimstu](https://boards.straightdope.com/u/Kimstu)\
**Post date:** [May 20, 2025, 10:22pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/52 "2025-05-20T22:22:06Z")

</div>

> [@Beckdawrek](#):
>
> I’m sure “Tough Tactical bubble bath” will be on the shelves soon.  
> Maybe even in bath bombs. Them mens will love that! 😊 💣

Ha I thought you were just being ridiculous but by golly, the [“Man Bomb Bath Bomb”](https://www.etsy.com/listing/571395589/man-bomb-bath-bomb) is indeed a thing. Army green lookalike hand grenade! Scent options include “Bamboo & Teak”, “Black Linen & Amber”, “Red Cedarwood”, “Green Irish Tweed”, “White Musk”, “Glacier Falls” and “Oceanus” (I would rather not smell like any kind of anus, thank you 🤣). None of those sissy flower smells here, fellas!

You can also get manly bath bombs shaped like [handguns](https://www.etsy.com/listing/587871989/taking-care-of-business-bath-bomb-set?ls=r&external=1&rec_type=ss&ref=landingpage_similar_listing_top-7&cns=1&sts=1&content_source=2746a41e681b1d86c794d6810ef726654f2a4c01%253A587871989&logging_key=2746a41e681b1d86c794d6810ef726654f2a4c01%3A587871989) or [mugs of beer](https://www.etsy.com/listing/1075370902/beer-on-tap-bath-bomb?ls=r&external=1&rec_type=ss&ref=landingpage_similar_listing_top-7&cns=1&sts=1&content_source=39e69c481b23445c97de755c246e81619cdb904d%253A1075370902&logging_key=39e69c481b23445c97de755c246e81619cdb904d%3A1075370902).

---

<div class="post-metadata">

**Author:** ![Kimstu](https://avatars.discourse-cdn.com/v4/letter/k/ecd19e/32.png) [@Kimstu](https://boards.straightdope.com/u/Kimstu)\
**Post date:** [May 20, 2025, 10:30pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/53 "2025-05-20T22:30:08Z")

</div>

Sounds like we could go through the mall swapping out the words “tactical” and “natural” on male-marketed and female-marketed products, respectively, and achieve some interesting results.

“Tinted Moisturizer Tactical Skin Perfecter”.

“Check out our ‘Natural’ F-series rifle barrel men’s razor”

---

<div class="post-metadata">

**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\
**Post date:** [May 20, 2025, 11:01pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/54 "2025-05-20T23:01:25Z")

</div>

“The mall”? What’s that?

---

<div class="post-metadata">

**Author:** ![DSeid](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dseid/32/20194_2.png) [@DSeid](https://boards.straightdope.com/u/DSeid)\
**Post date:** [May 20, 2025, 11:02pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/55 "2025-05-20T23:02:51Z")

</div>

A place you rent out to play tactical paintball wars.

---

<div class="post-metadata">

**Author:** ![kanicbird](https://avatars.discourse-cdn.com/v4/letter/k/5f8ce5/32.png) [@kanicbird](https://boards.straightdope.com/u/kanicbird)\
**Post date:** [May 20, 2025, 11:11pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/56 "2025-05-20T23:11:08Z")

</div>

As I have heard it tactical generally would mean that product is for a specific circumstance where failure is not an option.

An example  
Tactical flashlight, one that at the start of the tactical operation will be given new fresh name brand batteries, we get rid of the voltage regulator which is a potential point of failure and we depend on the new batteries to keep the voltage high, & the LED’s are robust to handle the slight over voltage of the new batteries. A standard flashlight would contain a voltage regulator which would give a near constant light output to make best use of stored batteries in the device as it is unlikely to replace the batteries every use.

But with advertising it’s just a way to sell a lot of crap.

---

<div class="post-metadata">

**Author:** ![Just\_Asking\_Questions](https://avatars.discourse-cdn.com/v4/letter/j/ba9def/32.png) [@Just\_Asking\_Questions](https://boards.straightdope.com/u/Just_Asking_Questions)\
**Post date:** [May 20, 2025, 11:30pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/57 "2025-05-20T23:30:45Z")

</div>

> [@Loach](#):
>
> Tactical spork

Does not perform as well as a regular spork, let alone a fork, but is painted black and costs twice as much.

---

<div class="post-metadata">

**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\
**Post date:** [May 20, 2025, 11:35pm UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/58 "2025-05-20T23:35:58Z")

</div>

> [@kanicbird](#):
>
> An example  
> Tactical flashlight, one that at the start of the tactical operation will be given new fresh name brand batteries, we get rid of the voltage regulator which is a potential point of failure and we depend on the new batteries to keep the voltage high, & the LED’s are robust to handle the slight over voltage of the new batteries. A standard flashlight would contain a voltage regulator which would give a near constant light output to make best use of stored batteries in the device as it is unlikely to replace the batteries every use.

That’s exactly the opposite of what I would expect. A combat is the sort of situation where you can’t count on your batteries being fresh and of the highest quality, so you want a “tactical flashlight” to be able to handle whatever sort of battlefield-salvage batteries you can scrounge up. Like, an Abrams is intended to usually run on JP8, but it can use pretty much any sort of volatile hydrocarbon.

The flashlight without the voltage regulator where you’re always expected to swap out fresh, high-quality batteries every use might be an aerospace flashlight, or something, but not tactical.

---

<div class="post-metadata">

**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [May 21, 2025, 12:56am UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/59 "2025-05-21T00:56:57Z")

</div>

> [@Kimstu](#):
>
> Scent options include “Bamboo & Teak”, “Black Linen & Amber”, “Red Cedarwood”, “Green Irish Tweed”, “White Musk”, “Glacier Falls” and “Oceanus” (I would rather not smell like any kind of anus, thank you 🤣). None of those sissy flower smells here, fellas!

The tactical soap I referred to in the OP comes in “3 scents for the relentless warrior” - Citrus Flash Bang, Typhoon Blast, and Tropic Thunder.

Oh, and it costs twelve dollars a bar.

---

<div class="post-metadata">

**Author:** ![Stranger\_On\_A\_Train](https://avatars.discourse-cdn.com/v4/letter/s/13edae/32.png) [@Stranger\_On\_A\_Train](https://boards.straightdope.com/u/Stranger_On_A_Train)\
**Post date:** [May 21, 2025, 1:10am UTC](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587/60 "2025-05-21T01:10:03Z")

</div>

> [@JRDelirious](#):
>
> “Can be attached to MOLLE webbing.”

It’s an annoying peeve of mine but the webbing is actually PALS (Pouch Attachment Ladder System) while MOLLE (MOdular Lightweight Load-Carrying Equipment) is the overall system. Every time some YouTuber reviews a pack and boasts about “MOLLE webbing” a little piece of my soul dies, especially because it really isn’t that great of a system for general use.

Stranger

[Previous page](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587.md?page=2)

[Next page](https://boards.straightdope.com/t/does-the-word-tactical-have-any-meaning-in-advertisements/1018587.md?page=4)
