# Does this Burger King ad offend you?

**URL:** <https://boards.straightdope.com/t/does-this-burger-king-ad-offend-you/500971>\
**Category:** Cafe Society\
**Created:** [June 25, 2009, 6:22pm UTC](https://boards.straightdope.com/t/does-this-burger-king-ad-offend-you/500971 "2009-06-25T18:22:30Z")\
**Posts on this page:** 5\
**Page:** 5

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**Author:** ![photopat](https://avatars.discourse-cdn.com/v4/letter/p/e95f7d/32.png) [@photopat](https://boards.straightdope.com/u/photopat)\
**Post date:** [July 9, 2009, 5:34pm UTC](https://boards.straightdope.com/t/does-this-burger-king-ad-offend-you/500971/81 "2009-07-09T17:34:44Z")

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The ad doesn’t offend me morally, but it does offend my directorial sensibilities. Look at it again. She isn’t looking at the sandwich, but straight ahead, over the top of it. Obviously she isn’t shocked by the burger but rather by whomever is standing in front of her, preparing to shove his burger…deep…into…her…mou…um…

Ahem.

Anyway she should have been told to look downward.

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**Author:** ![Anaamika](https://avatars.discourse-cdn.com/v4/letter/a/5f9b8f/32.png) [@Anaamika](https://boards.straightdope.com/u/Anaamika)\
**Post date:** [July 9, 2009, 6:56pm UTC](https://boards.straightdope.com/t/does-this-burger-king-ad-offend-you/500971/82 "2009-07-09T18:56:39Z")

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> [@Magiver](#):
>
> Sell it all day long and capture the market McDonalds gives up after 10:30. If you don’t understand why then park next to a McDonalds at 10:20 and look at the people lining up to make the breakfast cut.

This is probably the only thing right here that would make me switch to Burger King.

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**Author:** ![Irishman](https://avatars.discourse-cdn.com/v4/letter/i/b487fb/32.png) [@Irishman](https://boards.straightdope.com/u/Irishman)\
**Post date:** [July 9, 2009, 10:18pm UTC](https://boards.straightdope.com/t/does-this-burger-king-ad-offend-you/500971/83 "2009-07-09T22:18:52Z")

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\*\*Cat Fight \*\* said:

> [@](#):
>
> It’s embarrassing that whatever ad agency is responsible for this was willing to ditch half their potential client base to possibly turn on some horny, obese teenage boys.

Client base? Apparently Burger King doesn’t have a client base. Thus, turning on a bunch of horny, obese teenage boys might be seen as an improvement in food sales.

So now BK’s theme appears to be “Offend oversees, stir up attention, then apologize”. On the one hand, “any publicity is good publicity” at work. On the other hand, giving people bad associations with your product brand cannot be a good thing.

I haven’t had BK in years. Don’t like McDonalds, either, and prefer BK over McDonalds.

I thought the Kingon commercials were mildly funny, but the “King” commercials were actively repulsive. I have no desire to reward them for that advertising strategy.

Here’s an idea for BK - make decent food at reasonable prices and don’t annoy the potential customers with your commercials.

**SHAKES** said:

> [@](#):
>
> I don’t like BK food. But I certainly do love how they’re giving the big middle finger to the Christian fundies.

Eh, they’re giving the finger to anybody with taste.

**photopat** said:

> [@](#):
>
> The ad doesn’t offend me morally, but it does offend my directorial sensibilities. Look at it again. She isn’t looking at the sandwich, but straight ahead, over the top of it.

I noticed that, too.

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**Author:** ![billfish678](https://avatars.discourse-cdn.com/v4/letter/b/7bcc69/32.png) [@billfish678](https://boards.straightdope.com/u/billfish678)\
**Post date:** [July 9, 2009, 10:54pm UTC](https://boards.straightdope.com/t/does-this-burger-king-ad-offend-you/500971/84 "2009-07-09T22:54:38Z")

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> [@photopat](#):
>
> The ad doesn’t offend me morally, but it does offend my directorial sensibilities. Look at it again. She isn’t looking at the sandwich, but straight ahead, over the top of it. .

I wouldnt look directly at it either, that sucker would put your eye out 🙂

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**Author:** ![Freudian\_Slit](https://avatars.discourse-cdn.com/v4/letter/f/5daacb/32.png) [@Freudian\_Slit](https://boards.straightdope.com/u/Freudian_Slit)\
**Post date:** [July 9, 2009, 11:30pm UTC](https://boards.straightdope.com/t/does-this-burger-king-ad-offend-you/500971/85 "2009-07-09T23:30:50Z")

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> [@Cat\_Fight](#):
>
> It’s embarrassing that whatever ad agency is responsible for this was willing to ditch half their potential client base to possibly turn on some horny, obese teenage boys.

Question–if someone complained about an agency that was trying to appeal to “dumb fat chicks,” would this offend you?

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