SUPPOSE fora moment that this exact same cover and story had appeared in a different magazine, like Time, or US News and World Report.
Would the reaction have been the same? Probably not- sure, SOME people would have been offended, but most people are accustomed to the fact that news magazines regularly have evil people on the cover. Almost no one objected when Time has had Osama bin Laden on the cover, or when US News has had Fidel Castro on the cover. People generally understand that appearing on the cover of a news magazine isn’t an honor.
With magazines like Rolling Stone and People, it’s a little different. Both magazines do SOME hard news and SOME thoughtful essays (Rolling Stone does far more of both, of course). But in general, the people who appear on the covers are pop stars, actors, and celebrities. When people are USED to seeing George Clooney, Brad Pitt, Meghan Fox and Leonardo Dicaprio on the cover of People, they start to think that appearing in the cover is an honor, a sign that the editors are thinking “This is a really cool, glamorous person that everybody loves.” If, then, People published a serious, admirable, well-researched and documented story about the Mafia and put a photo of a dapper, well-dressed Mob boss on the cover, many readers would immediately fume, “How dare they put HIM on the cover, and make him look glamorous?!?”
And while I wouldn’t AGREE with those sentiments, it’s not hard to understand them.
I’m sure Rolling Stone didn’t want to glamorize the Borat Brothers (er, I mean the Tsarnaev Brothers). But when people are used to seeing Mick Jagger, Prince, the Jonas Brothers, Taylor Lautner, Jennifer Lawrence, Lady Gaga, et al. on Rolling Stone covers, it’s easy to conclude that a cover shot in Rolling Stone is an endorsement, a statement that “These people are AWESOME, and we KNOW you’re going to buy this issue when you see their faces.”
I’m sure the story inside this week’s* Rolling Stone *was NOT a glamorous puff piece about a killer. But it’s not hard to imagine why it LOOKS that way to casual observers.