And all clothing can be made up of corporate logos, a la Idiocracy.
I’m not buying the idea that sci-fi stories will be less attractive to advertisers. Apple would be perfectly happy to have their logo on a device that seems magical to us, for example. (Maybe a little button with the iconic image, that a character takes out of his pocket, presses, and is instantly surrounded by a holo-deck-like environment, in which he converses with whoever he was “phoning.”)
I suppose that must be what’s holding them back from making an adaptation of Game of Thrones and Spartacus for TV. And I thought it was a bit weird that everybody uses an iPhone on Downton Abbey and Boardwalk Empire.
Product placement doesn’t bother me much. What annoys the shit out of me is those little promo things in the bottom of the screen for other shows on that crappy network. They should be banned.
That was kind of my thinking as well; for the tech companies, it’s a chance to show themselves off as being both relevant in the future and having some neato futuristic gadget.
Hell, there was product placement everywhere in “Minority Report”. Even if the cars didn’t look like ours, they still had Mercedes emblems (what I recall seeing).
Plus there’s a lot of worth I think to trying to place your products in a futuristic setting; showing a guy drinking a Coke in the 22nd century is a pretty powerful statement that you plan to be there in the long haul. And in the context of the movie, it says you HAVE been there all that time.
The only place it falls down is in settings not of this world- it would be hard to have Han Solo drinking a Coke or smoking Chesterfields “long long ago, in a galaxy far far away”
And for the op… I’ll point out that while Garibaldi may not have “Binged” things on his smartphone, there was certainly a Zima ad or two in the Zocalo, which was pretty blatant product placement for the mid-1990s.
Ahem, post #12.
That was a joke, son! A joke!
Bottom fungus.
Sorry, didn’t mean to make three posts in a row but the edit function is being weird (giving me a blank field when I try to update my message).
A coming technology is replaceable content - this year, people will see a character chug a Coke; the image of that can is replaceable and in disc or streaming or rerun release, it can be remapped to any other can image. (Think green-screening or ELVAS - the system used on baseball backstops). It’s not limited to simple things like cans, but can be used for clothes, background signs, and quite a few other things.
So now instead of arguing whether or not Han shot first or whether the eeeevil gummint types were carrying rifles or giant radios, we’ll be able to argue about what brand of beer Batman Jr. was drinking in the 2016 blockbuster.
This already exists and has been used by syndicators since 2010.