[tangent]
A related pet peeve of mine: companies that use their good name in different ways, such as Wal-Mart web site and Wal-Mart stores, or Victoria’s Secret web site, VS catalog, and VS stores. They use the name to attract customers who buy lots of stuff from them because they are the same, but as soon as you want to return something or match a lower price it’s “we are different business entities” and they go on trying to explain why that makes sense. I feel bad for employees who have to defend the party line when a customer shows them their own website with a lower price.
They want to have their cake and eat it too.
[/tangent]