# Doritos Super Bowl Challenge
**URL:** https://boards.straightdope.com/t/doritos-super-bowl-challenge/518200
**Category:** Cafe Society
**Created:** [November 19, 2009, 9:23pm UTC](https://boards.straightdope.com/t/doritos-super-bowl-challenge/518200 "2009-11-19T21:23:13Z")
**Posts on this page:** 4
**Page:** 1
### Author:  [@Rilchiam](https://boards.straightdope.com/u/Rilchiam)
#### Post date: [November 19, 2009, 9:23pm UTC](https://boards.straightdope.com/t/doritos-super-bowl-challenge/518200/1 "2009-11-19T21:23:13Z")
Anyone hear about this? Doritos is sponsoring a contest where the best amateur commercial gets shown during the Super Bowl. I’m mildly surprised this hasn’t been done before, and that it wasn’t a beer company.
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### Author:  [@ivylass](https://boards.straightdope.com/u/ivylass)
#### Post date: [November 19, 2009, 9:31pm UTC](https://boards.straightdope.com/t/doritos-super-bowl-challenge/518200/2 "2009-11-19T21:31:02Z")
It has been done before, and I think it was Doritos.
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### Author:  [@mobo85](https://boards.straightdope.com/u/mobo85)
#### Post date: [November 20, 2009, 12:55am UTC](https://boards.straightdope.com/t/doritos-super-bowl-challenge/518200/3 "2009-11-20T00:55:39Z")
Doritos has been doing this for at least two years. Last year’s ad- which featured an employee predicting “Free Doritos for everyone” with a crystal ball before smashing a vending machine with the same ball- dethroned Budweiser/Bud Light’s decade-long stranglehold on the USA Today annual poll.
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### Author:  [@Rilchiam](https://boards.straightdope.com/u/Rilchiam)
#### Post date: [November 20, 2009, 1:36am UTC](https://boards.straightdope.com/t/doritos-super-bowl-challenge/518200/4 "2009-11-20T01:36:17Z")
Ah. I hadn’t realized that was viewer-produced.