# Dr. Pepper: "We don't serve your kind here."

**URL:** <https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364>\
**Category:** The BBQ Pit\
**Created:** [October 21, 2011, 3:33pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364 "2011-10-21T15:33:09Z")\
**Posts on this page:** 20\
**Page:** 3

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**Author:** ![Cat\_Whisperer](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cat_whisperer/32/4839_2.png) [@Cat\_Whisperer](https://boards.straightdope.com/u/Cat_Whisperer)\
**Post date:** [October 21, 2011, 6:51pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/41 "2011-10-21T18:51:49Z")

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> [@miss\_elizabeth](#):
>
> This ad is blatantly sexist. It isn’t hidden. There is no subtext. On the facebook page they have a game where you can shoot “girly” things. Sexism isn’t funny or cute to me. It’s a real thing that hurts people. What the fuck, people?

I have to agree; the ad is sexist. I can see what they were going for, but as usual, the marketing wonks got it wrong and hit “stupid and offensive” instead of “funny and entertaining.” Of course, these are the same people who shoved the Idiot Manchild and Emasculating Bitch in our faces for the last 10 years. I know marketing is a very involved science, so it makes me wonder why they keep missing the mark like this, or if they are hitting the mark, whose mark are they hitting? It sure isn’t mine.

Off-topic - I adore Dr. Pepper - I just want a caffeine-free version.

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**Author:** ![billfish678](https://avatars.discourse-cdn.com/v4/letter/b/7bcc69/32.png) [@billfish678](https://boards.straightdope.com/u/billfish678)\
**Post date:** [October 21, 2011, 6:53pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/42 "2011-10-21T18:53:20Z")

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> [@Jimmy\_Chitwood](#):
>
> billfish’s law: no thread’s premise is so inconsequential that the responses to it can’t make it seem like it deserves a Nobel prize in comparison.

Admit it you like dick. Its okay.

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**Author:** ![billfish678](https://avatars.discourse-cdn.com/v4/letter/b/7bcc69/32.png) [@billfish678](https://boards.straightdope.com/u/billfish678)\
**Post date:** [October 21, 2011, 6:57pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/43 "2011-10-21T18:57:57Z")

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> [@fluiddruid](#):
>
> Funny, when I got assigned a vagina I was also issued a fucking sense of humor.

Everyone gets issued a sense of humor. See, the problem is they put the humor IN the vagina and its quite common for it to fall out early on due to swimming in a pool or horseback riding or gymnastics or what not. With men humor is a ring that is slipped over the dick. It rarely falls off for obvious reasons and the typical time frame for when it does is old age by which point you are more worried about who is on your lawn.

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**Author:** ![Jimmy\_Chitwood](https://avatars.discourse-cdn.com/v4/letter/j/f475e1/32.png) [@Jimmy\_Chitwood](https://boards.straightdope.com/u/Jimmy_Chitwood)\
**Post date:** [October 21, 2011, 6:58pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/44 "2011-10-21T18:58:48Z")

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And when I say law, I mean _law_.

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**Author:** ![VinylTurnip](https://avatars.discourse-cdn.com/v4/letter/v/b2d939/32.png) [@VinylTurnip](https://boards.straightdope.com/u/VinylTurnip)\
**Post date:** [October 21, 2011, 7:01pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/45 "2011-10-21T19:01:30Z")

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I don’t have any plans to try the product—used to enjoy regular Dr. Pepper a lot when I was younger, but had to give it up—but I appreciate this ad campaign’s success at raising awareness.

That is, making ME aware that several of my online peers are very, very, _very_ uptight.

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**Author:** ![Grrr](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/grrr/32/146_2.png) [@Grrr](https://boards.straightdope.com/u/Grrr)\
**Post date:** [October 21, 2011, 7:07pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/46 "2011-10-21T19:07:07Z")

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> [@Cat\_Whisperer](#):
>
> I have to agree; the ad is sexist. I can see what they were going for, but as usual, the marketing wonks got it wrong and hit “stupid and offensive” instead of “funny and entertaining.” Of course, these are the same people who shoved the Idiot Manchild and Emasculating Bitch in our faces for the last 10 years. I know marketing is a very involved science, so it makes me wonder why they keep missing the mark like this, or if they are hitting the mark, whose mark are they hitting? It sure isn’t mine.
> 
> Off-topic - I adore Dr. Pepper - I just want a caffeine-free version.

There is a caffeine free version. Both diet and non diet.

(sigh) Women.

As to the OP. I really hope you’re fucking with us.

Geez!

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**Author:** ![tdn](https://avatars.discourse-cdn.com/v4/letter/t/94ad74/32.png) [@tdn](https://boards.straightdope.com/u/tdn)\
**Post date:** [October 21, 2011, 7:11pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/47 "2011-10-21T19:11:31Z")

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> [@billfish678](#):
>
> Admit it you like dick. Its okay.

Not all of them, but there’s one that I’m very attached to.

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**Author:** ![Enderw24](https://avatars.discourse-cdn.com/v4/letter/e/ba9def/32.png) [@Enderw24](https://boards.straightdope.com/u/Enderw24)\
**Post date:** [October 21, 2011, 7:12pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/48 "2011-10-21T19:12:49Z")

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> [@Kimmy\_Gibbler](#):
>
> Haw haw haw, I get the joke! Vaginas … panties … it’s funny because you’re calling him a woman. And we kind of hate women!  
> "?

I don’t. Dr. Pepper does. You should totally get upset with them and not me.

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**Author:** ![Sigmagirl](https://avatars.discourse-cdn.com/v4/letter/s/c89c15/32.png) [@Sigmagirl](https://boards.straightdope.com/u/Sigmagirl)\
**Post date:** [October 21, 2011, 7:16pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/49 "2011-10-21T19:16:53Z")

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You know why **Dr Pepper TEN** isn’t for women?

**Because it doesn’t have a period!**

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**Author:** ![JSexton](https://avatars.discourse-cdn.com/v4/letter/j/96bed5/32.png) [@JSexton](https://boards.straightdope.com/u/JSexton)\
**Post date:** [October 21, 2011, 7:18pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/50 "2011-10-21T19:18:10Z")

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> [@Sigmagirl](#):
>
> If they had made the ads over-the-top “macho,” like the Dairy Queen campaign that goes something like “We don’t just make awesome milkshakes; we make bubbles with fluffy kittens in them,” it could have succeeded. Some beefcake lumberjack\* drinking Dr Pepper TEN and beseiged with hot babes who want to steal his diet soda. It could work like the Most Interesting Man in the World or the Old Spice Guy. Instead it’s just insulting.
> 
> \*He’s OK.

Is this a joke? Did you watch the ad? The guy is running through the jungle with a giant laser gun. He punches a snake and _it explodes_. He actually turns to the camera and goes “Catchphrase!”.

Everything about the ad is obviously, intentionally maniacally over the top.

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**Author:** ![RTFirefly](https://avatars.discourse-cdn.com/v4/letter/r/c77e96/32.png) [@RTFirefly](https://boards.straightdope.com/u/RTFirefly)\
**Post date:** [October 21, 2011, 7:20pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/51 "2011-10-21T19:20:15Z")

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Reminds me somewhat of the (YouTube) “[Drink Schlitz or I’ll Kill You](http://www.youtube.com/watch?v=f_baloTGt5M)” commercials.

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**Author:** ![tdn](https://avatars.discourse-cdn.com/v4/letter/t/94ad74/32.png) [@tdn](https://boards.straightdope.com/u/tdn)\
**Post date:** [October 21, 2011, 7:23pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/52 "2011-10-21T19:23:09Z")

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I have an uncanny feeling that if a woman walked into a store and tried to buy a Dr. Pepper TEN, they’d probably let her.

Probably.

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**Author:** ![Nars\_Glinley](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/nars_glinley/32/8177_2.png) [@Nars\_Glinley](https://boards.straightdope.com/u/Nars_Glinley)\
**Post date:** [October 21, 2011, 7:27pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/53 "2011-10-21T19:27:48Z")

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> [@JSexton](#):
>
> Is this a joke? Did you watch the ad? The guy is running through the jungle with a giant laser gun. He punches a snake and _it explodes_. He actually turns to the camera and goes “Catchphrase!”.
> 
> Everything about the ad is obviously, intentionally maniacally over the top.

On the contrary, I call that sort of action “Tuesday”.

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**Author:** ![tdn](https://avatars.discourse-cdn.com/v4/letter/t/94ad74/32.png) [@tdn](https://boards.straightdope.com/u/tdn)\
**Post date:** [October 21, 2011, 7:30pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/54 "2011-10-21T19:30:32Z")

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> [@Nars\_Glinley](#):
>
> On the contrary, I call that sort of action “Tuesday”.

Do you keep your socks up with thumbtacks?

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<div class="post-metadata">

**Author:** ![Nars\_Glinley](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/nars_glinley/32/8177_2.png) [@Nars\_Glinley](https://boards.straightdope.com/u/Nars_Glinley)\
**Post date:** [October 21, 2011, 7:36pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/55 "2011-10-21T19:36:30Z")

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> [@tdn](#):
>
> Do you keep your socks up with thumbtacks?

Magnets. Thumbtacks can’t penetrate my steel-wool leg hair.

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**Author:** ![DiosaBellissima](https://avatars.discourse-cdn.com/v4/letter/d/a8b319/32.png) [@DiosaBellissima](https://boards.straightdope.com/u/DiosaBellissima)\
**Post date:** [October 21, 2011, 7:40pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/56 "2011-10-21T19:40:39Z")

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Well, you can call those of us who are not fond of the ads humorless, but [it appears we’re not alone:](http://blogs.smartmoney.com/paydirt/2011/10/21/angry-women-is-not-what-dr-pepper-ordered/?mod=rss_&link=SM_home_blogsum)

> [@](#):
>
> “The campaign appears to have driven women’s perception of Dr Pepper down, which may have an adverse effect on the overall brand’s sales of a product like Diet Dr Pepper,” according to Ted Marzilli, senior vice-president and managing director of BrandIndex.
> 
> The soda’s scores are worse than flat. The brand that was supposed to tempt men with can design of “gunmetal grey” and macho “industrial rivets.” For men, Dr Pepper’s buzz score went from 21. 5 on the day the campaign broke to 16.4. And, for women in the same period, the score started at a higher point – 32.9 – and has now sunk to 18.4, losing nearly half its score, Marzilli says.

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<div class="post-metadata">

**Author:** ![FuriousGeorge](https://avatars.discourse-cdn.com/v4/letter/f/ecae2f/32.png) [@FuriousGeorge](https://boards.straightdope.com/u/FuriousGeorge)\
**Post date:** [October 21, 2011, 7:40pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/57 "2011-10-21T19:40:41Z")

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> [@tdn](#):
>
> I have an uncanny feeling that if a woman walked into a store and tried to buy a Dr. Pepper TEN, they’d probably let her.
> 
> Probably.

Not without a fake Man Card, they won’t. Almost got mine taken away when I got caught with my Diet Pepsi.

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<div class="post-metadata">

**Author:** ![tdn](https://avatars.discourse-cdn.com/v4/letter/t/94ad74/32.png) [@tdn](https://boards.straightdope.com/u/tdn)\
**Post date:** [October 21, 2011, 7:43pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/58 "2011-10-21T19:43:49Z")

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> [@FuriousGeorge](#):
>
> Almost got mine taken away when I got caught with my Diet Pepsi.

Almost got it taken away again just for posting that. As penance, you must now belch the alphabet.

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<div class="post-metadata">

**Author:** ![FuriousGeorge](https://avatars.discourse-cdn.com/v4/letter/f/ecae2f/32.png) [@FuriousGeorge](https://boards.straightdope.com/u/FuriousGeorge)\
**Post date:** [October 21, 2011, 7:47pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/59 "2011-10-21T19:47:43Z")

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> [@tdn](#):
>
> Almost got it taken away again just for posting that. As penance, you must now belch the alphabet.

Done and… done.

I have to be more careful. If i don’t have that card, I can’t buy tools at Home Depot without getting a guy with an orange apron’s written consent and recommendation. I hate that.

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**Author:** ![billfish678](https://avatars.discourse-cdn.com/v4/letter/b/7bcc69/32.png) [@billfish678](https://boards.straightdope.com/u/billfish678)\
**Post date:** [October 21, 2011, 7:51pm UTC](https://boards.straightdope.com/t/dr-pepper-we-dont-serve-your-kind-here/600364/60 "2011-10-21T19:51:30Z")

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> [@DiosaBellissima](#):
>
> Well, you can call those of us who are not fond of the ads humorless, but [it appears we’re not alone:](http://blogs.smartmoney.com/paydirt/2011/10/21/angry-women-is-not-what-dr-pepper-ordered/?mod=rss_&link=SM_home_blogsum)

Thats fine. But humorless is just a tad different than rampantly and intentionally sexist. And I just watched it. It IS so over the top I can’t believe anybody sees it as anything else but satire. I was figuring it was some subtle thing that the more humor impaired and uptight among us might understandably misinterpret.:rolleyes:

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