# "Edge of Tomorrow" was so freaking good!

**URL:** <https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034>\
**Category:** Cafe Society\
**Created:** [January 5, 2015, 2:14pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034 "2015-01-05T14:14:42Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![Zsofia](https://avatars.discourse-cdn.com/v4/letter/z/7bcc69/32.png) [@Zsofia](https://boards.straightdope.com/u/Zsofia)\
**Post date:** [January 5, 2015, 2:14pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/1 "2015-01-05T14:14:42Z")

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so… why didn’t the studio want to make any money off it? Seriously, if I showed you the DVD case and asked you to find the actual title on it in ten seconds or less you’d fail! It’s hidden way down at the bottom. WTF?

I watched _Snowpiercer_ because everybody said it was the best sci fi movie in years and was kind of disappointed. I mean, it was fine, I didn’t hate it like some people did, I thought there was a lot of good stuff in it, but overall, meh. But _Edge of Tomorrow_ is _so good_! It’s tightly written, it’s smart, it doesn’t fall down at the end - just a well done movie all over. Why on earth didn’t it do better? The generic title?

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**Author:** ![RandMcnally](https://avatars.discourse-cdn.com/v4/letter/r/b782af/32.png) [@RandMcnally](https://boards.straightdope.com/u/RandMcnally)\
**Post date:** [January 5, 2015, 2:18pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/2 "2015-01-05T14:18:40Z")

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I loved the movie. I thought it was the best action movie in years.

From what I heard on the internet, so you know it’s true, it seems like the studio regretted the name of their film and wanted to rebrand it as “Live. Die. Repeat.”

I personally like the original title better.

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**Author:** ![GrandWino](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/grandwino/32/67_2.png) [@GrandWino](https://boards.straightdope.com/u/GrandWino)\
**Post date:** [January 5, 2015, 2:19pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/3 "2015-01-05T14:19:43Z")

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Combination of “Cruise Fatigue” and bad title/marketing. Nothing in the marketing set it apart in any way from every other generic sci-fi actioner.

I also loved it. Great flick.

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**Author:** ![Mahaloth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mahaloth/32/1079_2.png) [@Mahaloth](https://boards.straightdope.com/u/Mahaloth)\
**Post date:** [January 5, 2015, 2:19pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/4 "2015-01-05T14:19:56Z")

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> [@RandMcnally](#):
>
> I personally like the original title better.

All You Need Is Kill is an awesome title.

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**Author:** ![Revtim](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/revtim/32/1042_2.png) [@Revtim](https://boards.straightdope.com/u/Revtim)\
**Post date:** [January 5, 2015, 2:31pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/5 "2015-01-05T14:31:48Z")

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The problem with the title wasn’t that it was generic, but that it sounded like a soap opera.

I agree, it was a pretty good movie. Big suspension of disbelief for the premise, but still enjoyable.

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**Author:** ![iiandyiiii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/iiandyiiii/32/7924_2.png) [@iiandyiiii](https://boards.straightdope.com/u/iiandyiiii)\
**Post date:** [January 5, 2015, 2:31pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/6 "2015-01-05T14:31:56Z")

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Great, great sci-fi action movie. With an excellent deconstruction at the beginning of Cruise’s typical action star roles.

Loved the sequence of Cruise getting killed over and over again!

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**Author:** ![RikWriter](https://avatars.discourse-cdn.com/v4/letter/r/49beb7/32.png) [@RikWriter](https://boards.straightdope.com/u/RikWriter)\
**Post date:** [January 5, 2015, 2:38pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/7 "2015-01-05T14:38:24Z")

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I agree, it was an awesome movie. Luckily, it didn’t need (or want) a sequel, so I don’t care that much that it didn’t do well financially.

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**Author:** ![msmith537](https://avatars.discourse-cdn.com/v4/letter/m/d9b06d/32.png) [@msmith537](https://boards.straightdope.com/u/msmith537)\
**Post date:** [January 5, 2015, 2:41pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/8 "2015-01-05T14:41:41Z")

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Seems like a “Groundhog’s Day meets Starship Troopers” film staring Tom Cruise might be tough to market to the general public.

I did find it to be unexpectedly entertaining.

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**Author:** ![PlainJain](https://avatars.discourse-cdn.com/v4/letter/p/5daacb/32.png) [@PlainJain](https://boards.straightdope.com/u/PlainJain)\
**Post date:** [January 5, 2015, 3:03pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/9 "2015-01-05T15:03:05Z")

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Loved it.

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [January 5, 2015, 3:44pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/10 "2015-01-05T15:44:47Z")

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> [@Zsofia](#):
>
> I watched _Snowpiercer_ because everybody said it was the best sci fi movie in years and was kind of disappointed. I mean, it was fine, I didn’t hate it like some people did, I thought there was a lot of good stuff in it, but overall, meh. But _Edge of Tomorrow_ is _so good_! It’s tightly written, it’s smart, it doesn’t fall down at the end - just a well done movie all over. Why on earth didn’t it do better? The generic title?

_Snowpiercer_ pulled in $86.2 million on a $40 million budget, sure as [del]_All You Need is Kill_[/del] _Edge of Tomorrow_ [del]_LIVE DIE REPEAT_[/del] got $369.2 million on a $178 million budget for a comparable return on investment: they both got more than 2x, if less than 2.2x, what was put in – such that more than quadruple the budget equaled more than quadruple the gross.

(Same thing in 2013 with _Pacific Rim_, an even bigger-budget sci-fi movie that likewise grossed more than 2x, but less than 2.2x, what was put in; same thing with _Her_ grossing more than 2x, but less than 2.2x, on its tinier budget that same year.)

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**Author:** ![Quimby](https://avatars.discourse-cdn.com/v4/letter/q/22d042/32.png) [@Quimby](https://boards.straightdope.com/u/Quimby)\
**Post date:** [January 5, 2015, 4:01pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/11 "2015-01-05T16:01:16Z")

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Great movie poorly marketed and victim of Tom Cruise hate.

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**Author:** ![Jonathan\_Chance](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jonathan_chance/32/701_2.png) [@Jonathan\_Chance](https://boards.straightdope.com/u/Jonathan_Chance)\
**Post date:** [January 5, 2015, 4:04pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/12 "2015-01-05T16:04:39Z")

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I gotta admit, if that’s a failure I think the studios would sign up to fail like that each year.

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**Author:** ![Lasciel](https://avatars.discourse-cdn.com/v4/letter/l/e79b87/32.png) [@Lasciel](https://boards.straightdope.com/u/Lasciel)\
**Post date:** [January 5, 2015, 4:05pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/13 "2015-01-05T16:05:14Z")

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And that’s actually another poor marketing choice - what better way to market to a slew of Cruise haters than a montage of him dying over and over and over and over in horrid ways? It’s perfect.

I am nearly certain that some marketing hack lost their job over this. It was almost as wretched a job as what Disney did to John Carter (of Mars).

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [January 5, 2015, 4:14pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/14 "2015-01-05T16:14:16Z")

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> [@Lasciel](#):
>
> And that’s actually another poor marketing choice - what better way to market to a slew of Cruise haters than a montage of him dying over and over and over and over in horrid ways? It’s perfect.
> 
> I am nearly certain that some marketing hack lost their job over this. It was almost as wretched a job as what Disney did to John Carter (of Mars).

See, _that_ one didn’t even hit the 1.2x mark – and neither did _Cowboys & Aliens_, which had James Bond and Indiana Jones and _cowboys and aliens_, but fell short of the 1.2x mark the same year _Green Lantern_ did likewise. Heck, I could name a whole bunch of recent sci-fi flicks that didn’t get anywhere near the 2x-2.2x range.

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**Author:** ![Deeg](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/deeg/32/2955_2.png) [@Deeg](https://boards.straightdope.com/u/Deeg)\
**Post date:** [January 5, 2015, 4:24pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/15 "2015-01-05T16:24:41Z")

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I also liked the movie. Has there been any explanation of how they came up with “Edge of Tomorrow” except as some generic title?

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**Author:** ![Grumman](https://avatars.discourse-cdn.com/v4/letter/g/43a26b/32.png) [@Grumman](https://boards.straightdope.com/u/Grumman)\
**Post date:** [January 5, 2015, 4:35pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/16 "2015-01-05T16:35:36Z")

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I have not watched the movie for one reason only: Tom Cruise. Not just because Tom Cruise is in it, but because the studio fucked up the story in order to have Tom Cruise in it. The protagonist needed to be someone young enough to pass as a recruit, not a fifty year old has-been.

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**Author:** ![Simplicio](https://avatars.discourse-cdn.com/v4/letter/s/c37758/32.png) [@Simplicio](https://boards.straightdope.com/u/Simplicio)\
**Post date:** [January 5, 2015, 4:44pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/17 "2015-01-05T16:44:13Z")

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> [@Zsofia](#):
>
> it’s smart, it doesn’t fall down at the end - just a well done movie all over. Why on earth didn’t it do better?

Each their own, I thought the ending was pretty weak.

They basically introduce a new time-travel mechanic in the last three minutes of the film for the sake of a happy ending

> [@Grumman](#):
>
> I have not watched the movie for one reason only: Tom Cruise. Not just because Tom Cruise is in it, but because the studio fucked up the story in order to have Tom Cruise in it. The protagonist needed to be someone young enough to pass as a recruit, not a fifty year old has-been.

They gave a semi-plausible reason for him being put on the front despite his age. And in any-case, I don’t think its that unusual for countries who are on their last legs in a war to start drawing from older cohorts for troops. And in the case they don’t even need to be in good shape, since the robo-suits do most of the work.

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**Author:** ![monstro](https://avatars.discourse-cdn.com/v4/letter/m/ba9def/32.png) [@monstro](https://boards.straightdope.com/u/monstro)\
**Post date:** [January 5, 2015, 5:00pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/18 "2015-01-05T17:00:24Z")

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I liked the movie, but only if I keep myself from thinking too hard. And I didn’t like that ending at all. They might as well had him wake up and found it was all a bad dream.

But I liked the aliens and the scene where he was able to convince his fellow soldiers to help him.

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [January 5, 2015, 5:10pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/19 "2015-01-05T17:10:47Z")

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> [@monstro](#):
>
> I liked the aliens and the scene where he was able to convince his fellow soldiers to help him.

_“You’re Nance, you’re Kimmel … Ford, Skinner, Griff; and you’re, ah, you do not talk.”_

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**Author:** ![John\_Bredin](https://avatars.discourse-cdn.com/v4/letter/j/96bed5/32.png) [@John\_Bredin](https://boards.straightdope.com/u/John_Bredin)\
**Post date:** [January 5, 2015, 5:22pm UTC](https://boards.straightdope.com/t/edge-of-tomorrow-was-so-freaking-good/709034/20 "2015-01-05T17:22:15Z")

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> [@Simplicio](#):
>
> They gave a semi-plausible reason for him being put on the front despite his age. And in any-case, I don’t think its that unusual for countries who are on their last legs in a war to start drawing from older cohorts for troops. And in the case they don’t even need to be in good shape, since the robo-suits do most of the work.

As I recall, the rest of the squad he was assigned to weren’t exactly spring chickens (or crows, to use British military slang) either. 🙂

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