Indeed people over here shop for kitchen cabinets in the same way they shop for bedroom furniture. They pick a specific style, material, color, number and disposition of elements, and so on, that fit their preferences and needs. And they shop for appliances like they shop for TV sets or whatever. They wonder if they’ll need this feature or rather this one, how large their washer should be and if they want it to dry too, they distrust such or such brand, etc…
It most certainly depends on what you’re accustomed to. People could get accustomed too to not choosing their TV set according to their preferences, for instance. But you will admit that usually people like to choose themselves the stuff they have in their house. And that being willing to go with whatever is provided in the case of your kitchen is rather the exception to this norm, hence that it’s more the Americans departing from the norm when it comes to kitchen stuff than Europeans having the strange habit of wanting cabinets, kitchen surfaces and appliances that fit their taste and needs.