# Explain "Lick a VW" ad to me

**URL:** <https://boards.straightdope.com/t/explain-lick-a-vw-ad-to-me/166961>\
**Category:** Cafe Society\
**Created:** [April 7, 2003, 12:56am UTC](https://boards.straightdope.com/t/explain-lick-a-vw-ad-to-me/166961 "2003-04-07T00:56:28Z")\
**Posts on this page:** 7\
**Page:** 2

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**Author:** ![Mahaloth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mahaloth/32/1079_2.png) [@Mahaloth](https://boards.straightdope.com/u/Mahaloth)\
**Post date:** [April 8, 2003, 10:56pm UTC](https://boards.straightdope.com/t/explain-lick-a-vw-ad-to-me/166961/21 "2003-04-08T22:56:45Z")

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My friends still find that commercial entertaining.

It’s one of the oldest commercials currently running. IMHO, it was funny once or twice, but not now!

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**Author:** ![tracer](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tracer/32/20578_2.png) [@tracer](https://boards.straightdope.com/u/tracer)\
**Post date:** [April 8, 2003, 11:41pm UTC](https://boards.straightdope.com/t/explain-lick-a-vw-ad-to-me/166961/22 "2003-04-08T23:41:03Z")

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> [@](#):
>
> \*Originally posted by Cervaise \*  
> \*\*The Volkswagen ad isn’t designed to make you want to go out and buy a car right there. It’s designed to stick in your head so the next time you think about going out and looking at a new car, Volkswagen is one of the three or four brands that comes to mind. That’s all. \*\*

If that’s the case, why didn’t they have the guy lick the VW logo, in the shape of the V and the W? That’d leave a much stronger impression.

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**Author:** ![Tars\_Tarkas](https://avatars.discourse-cdn.com/v4/letter/t/6a8cbe/32.png) [@Tars\_Tarkas](https://boards.straightdope.com/u/Tars_Tarkas)\
**Post date:** [April 9, 2003, 12:04am UTC](https://boards.straightdope.com/t/explain-lick-a-vw-ad-to-me/166961/23 "2003-04-09T00:04:09Z")

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An even stronger ad would be if he whipped it out and **CENSORED**  
Imagine that!

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**Author:** ![Cervaise](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cervaise/32/16693_2.png) [@Cervaise](https://boards.straightdope.com/u/Cervaise)\
**Post date:** [April 9, 2003, 1:06am UTC](https://boards.straightdope.com/t/explain-lick-a-vw-ad-to-me/166961/24 "2003-04-09T01:06:05Z")

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> [@](#):
>
> \*Originally posted by tracer \*  
> **If that’s the case, why didn’t they have the guy lick the VW logo, in the shape of the V and the W?**

Even better, he could rapidly flick the tip of his tongue back and forth right at the base of the V for several seconds, pausing every now and then to say, “Oh yeah, you like that? I know you like that.”

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**Author:** ![Manduck](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/manduck/32/256_2.png) [@Manduck](https://boards.straightdope.com/u/Manduck)\
**Post date:** [April 9, 2003, 1:26am UTC](https://boards.straightdope.com/t/explain-lick-a-vw-ad-to-me/166961/25 "2003-04-09T01:26:53Z")

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Or he could take a dump on the driver’s seat. That’ll mark that territory but good.

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**Author:** ![Tamex](https://avatars.discourse-cdn.com/v4/letter/t/ccd318/32.png) [@Tamex](https://boards.straightdope.com/u/Tamex)\
**Post date:** [April 10, 2003, 1:26am UTC](https://boards.straightdope.com/t/explain-lick-a-vw-ad-to-me/166961/26 "2003-04-10T01:26:25Z")

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> [@](#):
>
> \*Originally posted by Tars Tarkas \*  
> \*\*Tamex, how did you get the picture in your sig, if you don’t mind me asking? \*\*

[All will be revealed.](http://boards.straightdope.com/sdmb/showthread.php?s=&threadid=176220)

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**Author:** ![Tars\_Tarkas](https://avatars.discourse-cdn.com/v4/letter/t/6a8cbe/32.png) [@Tars\_Tarkas](https://boards.straightdope.com/u/Tars_Tarkas)\
**Post date:** [April 10, 2003, 6:45am UTC](https://boards.straightdope.com/t/explain-lick-a-vw-ad-to-me/166961/27 "2003-04-10T06:45:24Z")

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keen!

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