# False advertising (or something)

**URL:** https://boards.straightdope.com/t/false-advertising-or-something/500265
**Category:** Factual Questions
**Created:** [June 19, 2009, 3:20am UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265 "2009-06-19T03:20:32Z")
**Posts on this page:** 20
**Page:** 1

<div class="post-metadata">

### Author: ![XT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/xt/32/456_2.png) [@XT](https://boards.straightdope.com/u/XT)
#### Post date: [June 19, 2009, 3:20am UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/1 "2009-06-19T03:20:32Z")

</div>

Anyone who is familiar with watching History Channel/Discovery/TLC/Military Channel, etc after hours is probably aware of the series of commercials involving male enhancement advertising, or advertising for all manner of weigh loss/body fat reducing potions (including topical lotions for taking off body fat and those electric devices that supposedly do the same thing).

What I want to know is…how do they get away with peddling this stuff? I mean, pills that make you larger and give you more sexual energy (or whatever)?? Or pills that turn you from a whale (in picture number one) to some sleek model (in picture number two)?? Is it because a lot of products are ‘herbal’? Or because it’s after hours (I’ve noticed that a lot of the ads don’t come on until after 10pm local, but that might be because that’s generally when I get to the hotel room usually).

So…what’s the Straight Dope on these ads? How do these guys get away with this snake oil?

-XT

---

<div class="post-metadata">

### Author: ![HorseloverFat](https://avatars.discourse-cdn.com/v4/letter/h/8e8cbc/32.png) [@HorseloverFat](https://boards.straightdope.com/u/HorseloverFat)
#### Post date: [June 19, 2009, 3:23am UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/2 "2009-06-19T03:23:33Z")

</div>

If you read the small print carefully they never claim to do anything other than be a supplement that may or may not cause weight loss and that advertised results are not typical.

---

<div class="post-metadata">

### Author: ![Peanuthead](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/peanuthead/32/360_2.png) [@Peanuthead](https://boards.straightdope.com/u/Peanuthead)
#### Post date: [June 19, 2009, 4:07am UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/3 "2009-06-19T04:07:53Z")

</div>

Well, I could give you a long complicated answer but I really don’t have time now. I have to go to work and knock down a brick wall with my gigantic man tool.

---

<div class="post-metadata">

### Author: ![Derleth](https://avatars.discourse-cdn.com/v4/letter/d/b9e5f3/32.png) [@Derleth](https://boards.straightdope.com/u/Derleth)
#### Post date: [June 19, 2009, 5:30am UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/4 "2009-06-19T05:30:49Z")

</div>

And since they’re sold as supplements, not drugs, they don’t have to be licensed or evaluated by the FDA. That means they can look like drugs and be advertised by drugs (including ads that show actors dressed like doctors and playing the part of physicians) but since they are legally herbal supplements they are completely unregulated. They may kill you or they may do absolutely nothing.

---

<div class="post-metadata">

### Author: ![EvilTOJ](https://avatars.discourse-cdn.com/v4/letter/e/ee59a6/32.png) [@EvilTOJ](https://boards.straightdope.com/u/EvilTOJ)
#### Post date: [June 19, 2009, 6:27am UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/5 "2009-06-19T06:27:10Z")

</div>

I thought this was going to be more about how Discovery Channel doesn’t discover anything anymore, the History Channel doesn’t do history, and TLC doesn’t really learn you stuff any more.

---

<div class="post-metadata">

### Author: ![Derleth](https://avatars.discourse-cdn.com/v4/letter/d/b9e5f3/32.png) [@Derleth](https://boards.straightdope.com/u/Derleth)
#### Post date: [June 19, 2009, 7:11am UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/6 "2009-06-19T07:11:29Z")

</div>

> [@EvilTOJ](#):
>
> I thought this was going to be more about how Discovery Channel doesn’t discover anything anymore, the History Channel doesn’t do history, and TLC doesn’t really learn you stuff any more.

No, that would be [Network Decay.](http://tvtropes.org/pmwiki/pmwiki.php/Main/NetworkDecay)

**Caution:** TVTropes is a [Schedule II narcotic](http://www.meditests.com/dea-drug-scheduale.html) and should be considered an extreme hazard to your free time and your vocabulary.

---

<div class="post-metadata">

### Author: ![anson2995](https://avatars.discourse-cdn.com/v4/letter/a/c77e96/32.png) [@anson2995](https://boards.straightdope.com/u/anson2995)
#### Post date: [June 19, 2009, 4:12pm UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/7 "2009-06-19T16:12:07Z")

</div>

> [@xtisme](#):
>
> So…what’s the Straight Dope on these ads? How do these guys get away with this snake oil?

They don’t, at least not for long. The founder of the company behind Enzyte, for example, was [convicted on a 112-count federal indictment](http://www.wcpo.com/news/local/story/Berkeley-Premium-Nutraceuticals-Founder-Found/iaZM2uzUhUq9gVaIKNhSyQ.cspx) and [sentenced to 25 years in prison](http://blogs.wsj.com/law/2008/08/27/fraudulent-male-enhancement-drug-gets-company-founder-25-yrs/).

The company was bought out of bankruptcy and continues to run ads for the product, although they no longer offer any specific claims about what their product actually does.

---

<div class="post-metadata">

### Author: ![anson2995](https://avatars.discourse-cdn.com/v4/letter/a/c77e96/32.png) [@anson2995](https://boards.straightdope.com/u/anson2995)
#### Post date: [June 19, 2009, 4:13pm UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/8 "2009-06-19T16:13:11Z")

</div>

I also wanted to add that a lot of these “snake oil” pitches aren’t just about selling you a worthless potion, it’s about locking you into a recurring monthly charge.

---

<div class="post-metadata">

### Author: ![Markxxx](https://avatars.discourse-cdn.com/v4/letter/m/5daacb/32.png) [@Markxxx](https://boards.straightdope.com/u/Markxxx)
#### Post date: [June 19, 2009, 4:30pm UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/9 "2009-06-19T16:30:10Z")

</div>

There’s a difference between “false advertising,” and “misleading” or “incorrect” or “not fully explained to a layman,” advertising.

My favourite example is a company advertising a “June White Sale,” and you go and find out June White died and they’re selling off her belongings.

First of all it says “male enhancement.” What exactly is that? Longer penis? Thicker penis? More sex? Longer sex time?

My second favourite example is from _the Dick Van Dyke show_:

Rob) I did not lie, you jumped to a conclustion  
Laura) You made me jump  
Rob) No, no, I may have lead you to the edge, but jumping was your own idea.

And THAT, is the key to advertising.

---

<div class="post-metadata">

### Author: ![Tapioca\_Dextrin](https://avatars.discourse-cdn.com/v4/letter/t/3d9bf3/32.png) [@Tapioca\_Dextrin](https://boards.straightdope.com/u/Tapioca_Dextrin)
#### Post date: [June 19, 2009, 4:50pm UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/10 "2009-06-19T16:50:05Z")

</div>

To save money, these companies should come up with combo ads

Male enhancement pill - APPLY DIRCTLY TO FOREHEAD :smack:

---

<div class="post-metadata">

### Author: ![DrDeth](https://avatars.discourse-cdn.com/v4/letter/d/b487fb/32.png) [@DrDeth](https://boards.straightdope.com/u/DrDeth)
#### Post date: [June 19, 2009, 4:53pm UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/11 "2009-06-19T16:53:58Z")

</div>

There is some small evidence that certain herbs, etc, will help some men get an erection.

Other can sometimes help some dudes lose a little weight. Not without some side effects, usually.

---

<div class="post-metadata">

### Author: ![Boyo\_Jim](https://avatars.discourse-cdn.com/v4/letter/b/87869e/32.png) [@Boyo\_Jim](https://boards.straightdope.com/u/Boyo_Jim)
#### Post date: [June 19, 2009, 5:03pm UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/12 "2009-06-19T17:03:23Z")

</div>

> [@Tapioca\_Dextrin](#):
>
> To save money, these companies should come up with combo ads
> 
> Male enhancement pill - APPLY DIRCTLY TO FOREHEAD :smack:

No, no… “Tape these around your dick with duct tape to increase your size.”

---

<div class="post-metadata">

### Author: ![Jragon](https://avatars.discourse-cdn.com/v4/letter/j/e19b73/32.png) [@Jragon](https://boards.straightdope.com/u/Jragon)
#### Post date: [June 19, 2009, 5:49pm UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/13 "2009-06-19T17:49:42Z")

</div>

> [@Boyo\_Jim](#):
>
> No, no… “Tape these around your dick with duct tape to increase your size.”

THIS IS BILLY MAYS HERE OFFERING YOU(!) THE **BIGGEST PENIS EVER**.

Come on, you’d totally buy it.

---

<div class="post-metadata">

### Author: ![Boyo\_Jim](https://avatars.discourse-cdn.com/v4/letter/b/87869e/32.png) [@Boyo\_Jim](https://boards.straightdope.com/u/Boyo_Jim)
#### Post date: [June 19, 2009, 5:53pm UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/14 "2009-06-19T17:53:03Z")

</div>

Oh yeah, MIGHTY PUTTY for the penis.

---

<div class="post-metadata">

### Author: ![Hampshire](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hampshire/32/4887_2.png) [@Hampshire](https://boards.straightdope.com/u/Hampshire)
#### Post date: [June 19, 2009, 5:53pm UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/15 "2009-06-19T17:53:20Z")

</div>

> [@Tapioca\_Dextrin](#):
>
> To save money, these companies should come up with combo ads
> 
> Male enhancement pill - APPLY DIRCTLY TO FOREHEAD :smack:

Male enhancement pill + APPLY DIRECTLY TO FOREHEAD =

“Congratulations, you’re a dickhead!”

---

<div class="post-metadata">

### Author: ![Tapioca\_Dextrin](https://avatars.discourse-cdn.com/v4/letter/t/3d9bf3/32.png) [@Tapioca\_Dextrin](https://boards.straightdope.com/u/Tapioca_Dextrin)
#### Post date: [June 19, 2009, 5:54pm UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/16 "2009-06-19T17:54:28Z")

</div>

> [@Jragon](#):
>
> THIS IS BILLY MAYS HERE OFFERING YOU(!) THE **BIGGEST PENIS EVER**.

And call in the next twenty minutes and I’ll double the offer! You’ll have a spare penis for the office or car. But wait! I’ll throw in a free Sham Wow to clear up any unexpected spills!!

---

<div class="post-metadata">

### Author: ![MrFloppy](https://avatars.discourse-cdn.com/v4/letter/m/43a26b/32.png) [@MrFloppy](https://boards.straightdope.com/u/MrFloppy)
#### Post date: [June 19, 2009, 6:01pm UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/17 "2009-06-19T18:01:12Z")

</div>

I bought a Sham Wow. It’s actually quite good.

I think the Enzyte guy was jailed more for his bad business practices than false advertising. Apparently it was practically impossible to cancel your monthly shipment and billing. Phone staff were told to make it very hard for someone to cancel.

As is stated above, the company is still selling that shit.

---

<div class="post-metadata">

### Author: ![anson2995](https://avatars.discourse-cdn.com/v4/letter/a/c77e96/32.png) [@anson2995](https://boards.straightdope.com/u/anson2995)
#### Post date: [June 19, 2009, 6:31pm UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/18 "2009-06-19T18:31:35Z")

</div>

> [@MrFloppy](#):
>
> I think the Enzyte guy was jailed more for his bad business practices than false advertising. Apparently it was practically impossible to cancel your monthly shipment and billing. Phone staff were told to make it very hard for someone to cancel.

That was one aspect of it, but they (the owner and much of the company’s staff) were charged with fraud, obstruction of FDA proceedings, conspiracy to obstruct the FTC, and something called “misbranding products.” Plus an assortment of charges related to bank fraud, wire fraud, money laundering ,etc. About a half dozen folks were convicted at trial and another half-dozen took plea deals.

---

<div class="post-metadata">

### Author: ![Lynn\_Bodoni](https://avatars.discourse-cdn.com/v4/letter/l/e47c2d/32.png) [@Lynn\_Bodoni](https://boards.straightdope.com/u/Lynn_Bodoni)
#### Post date: [June 20, 2009, 12:41am UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/19 "2009-06-20T00:41:16Z")

</div>

> [@Tapioca\_Dextrin](#):
>
> And call in the next twenty minutes and I’ll double the offer! You’ll have a spare penis for the office or car. But wait! I’ll throw in a free Sham Wow to clear up any unexpected spills!!

You know, I’m constantly wanting to have a spare penis for my car. And all those trucks with the testicles hanging down from them, surely the owners are also in the market for vehicular penises…

---

<div class="post-metadata">

### Author: ![dracoi](https://avatars.discourse-cdn.com/v4/letter/d/90db22/32.png) [@dracoi](https://boards.straightdope.com/u/dracoi)
#### Post date: [June 20, 2009, 1:07am UTC](https://boards.straightdope.com/t/false-advertising-or-something/500265/20 "2009-06-20T01:07:10Z")

</div>

Speaking of those “make you larger” commercials, I saw a new one recently in which they interviewed doctors. What was interesting is that the commercial changed the pitch. The doctors said that it improved the sexual experience/response, but did NOT say that it would make you larger like that same product’s other commercials.

I also like how they tell you the free sample will only cost you the price of a postage stamp. Apparently, they deal in $7.95 postage stamps, not the $0.44 ones I’m used to.

[Next page](https://boards.straightdope.com/t/false-advertising-or-something/500265.md?page=2)
