# Favorite meaningless advertising claims **URL:** \ **Category:** Cafe Society\ **Created:** [June 27, 2011, 2:48pm UTC](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024 "2011-06-27T14:48:31Z")\ **Posts on this page:** 12\ **Page:** 10
**Author:** ![Labdad](https://avatars.discourse-cdn.com/v4/letter/l/439d5e/32.png) [@Labdad](https://boards.straightdope.com/u/Labdad)\ **Post date:** [July 6, 2011, 5:42pm UTC](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024/181 "2011-07-06T17:42:45Z")
[This](http://www.youtube.com/watch?v=-3Vwf8UgNdU) is an oldie but goodie! “You can’t see the indicator move!!” ---
**Author:** ![gotpasswords](https://avatars.discourse-cdn.com/v4/letter/g/c57346/32.png) [@gotpasswords](https://boards.straightdope.com/u/gotpasswords)\ **Post date:** [July 7, 2011, 12:10am UTC](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024/182 "2011-07-07T00:10:09Z")
[QUOTE=StarvingButStrong] This is from so long ago I can’t remember the brand. But there was a tire commercial that said (and I swear this is true) “It’s metric so it holds more air.” [/QUOTE] I hate to say it, but that one’s true. When converting from old-style tires to today’s metric sizes, you usually need to go up to the next size. Slightly larger tires hold slightly more air, and some designs such as “LT” metric tires need more air pressure as well. But it is a dorky advertising claim. They might as well have said “We use black rubber, so you know they’re tires!” ---
**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\ **Post date:** [July 7, 2011, 1:25am UTC](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024/183 "2011-07-07T01:25:05Z")
> [@](#): > > This is an oldie but goodie! > > “You can’t see the indicator move!!” Well, if it’s a legitimate claim, that’s perfectly meaningful (and I yearn for the days when “scientific” would be something that would draw people _to_ a product). I really wonder, though, what in the world that “breath measuring machine” would be. ---
**Author:** ![Fear\_Itself](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fear_itself/32/19637_2.png) [@Fear\_Itself](https://boards.straightdope.com/u/Fear_Itself)\ **Post date:** [July 7, 2011, 3:45am UTC](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024/184 "2011-07-07T03:45:08Z")
[“Our salmon won’t turn pink in the can!”](http://legendsrumors.blogspot.com/2008/02/salmon-guaranteed-not-to-turn-pink-in.html) ---
**Author:** ![Elendil\_s\_Heir](https://avatars.discourse-cdn.com/v4/letter/e/7cd45c/32.png) [@Elendil\_s\_Heir](https://boards.straightdope.com/u/Elendil_s_Heir)\ **Post date:** [July 7, 2011, 1:46pm UTC](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024/185 "2011-07-07T13:46:19Z")
> [@Leaffan](#): > > I’ve been puzzled about a restaurant ad on the radio this week. They are talking about ribs, and how slow-cooked they are, and then mention the price of a half rack, and then a full rack. And then, the disclaimer comes on “Price is for dine-in or take-out only.” > > What other option is there? Am I missing something? 😕 Do they have a rooftop dining area? ---
**Author:** ![TruCelt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/trucelt/32/523_2.png) [@TruCelt](https://boards.straightdope.com/u/TruCelt)\ **Post date:** [July 7, 2011, 2:20pm UTC](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024/186 "2011-07-07T14:20:33Z")
Does non-sensical count? Picture this: Barney and Fred are eating their Fruity Pebbles (crap sugary breakfast cereal for you foreigners. 😉 ) And Barney says “How about twelve?” Then he eats twelve little pieces of Fruity Pebbles, and his head becomes a purple elephant head. Barney says “Nope, not twelve.” I’m guessing it’s supposed to be like the “One os never enough” theme. But, WTF? ---
**Author:** ![Peter\_Morris](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/peter_morris/32/359_2.png) [@Peter\_Morris](https://boards.straightdope.com/u/Peter_Morris)\ **Post date:** [July 7, 2011, 7:55pm UTC](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024/187 "2011-07-07T19:55:44Z")
> [@Shoeless](#): > > I always thought there should be a knock-off version of “I Can’t Believe It’s Not Butter” called “I Can’t Believe It’s Not I Can’t Believe It’s Not Butter”. [![](https://img.youtube.com/vi/0MsbvGmLaU4/hqdefault.jpg "Vicar of dibley (I cant believe its not butter)") ](https://www.youtube.com/watch?v=0MsbvGmLaU4) ---
**Author:** ![Larry\_Mudd](https://avatars.discourse-cdn.com/v4/letter/l/f14d63/32.png) [@Larry\_Mudd](https://boards.straightdope.com/u/Larry_Mudd)\ **Post date:** [July 9, 2011, 3:15am UTC](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024/188 "2011-07-09T03:15:23Z")
Oral B - The toothbrush used by more dentists than any other brand. Implication: Knowledgeable professionals choose this brand based on its superior qualities. Reality: We budget more for distributing free product to dental clinics than any other brand. Yeah, I’ll have the brand where I don’t have to subsidize the giveaways to dental clinics, thanks. ---
**Author:** ![Stan\_Shmenge](https://avatars.discourse-cdn.com/v4/letter/s/94ad74/32.png) [@Stan\_Shmenge](https://boards.straightdope.com/u/Stan_Shmenge)\ **Post date:** [July 9, 2011, 11:08am UTC](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024/189 "2011-07-09T11:08:06Z")
“Ask any mermaid you happen to see!” Here in SoCal we have a mattress chain that says “We’ll beat any advertised price or your mattress is FREEEEEEEE!” ---
**Author:** ![jz78817](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jz78817/32/1028_2.png) [@jz78817](https://boards.straightdope.com/u/jz78817)\ **Post date:** [July 9, 2011, 11:51am UTC](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024/190 "2011-07-09T11:51:26Z")
> [@Mr.Greenjeans](#): > > If you don’t have an iPhone, you don’t have an iPhone. > > Seriously? This (and all its variants) annoys me to no end. it’s kind of a reversal of Apple’s position in the market. back in the day, it was “Think Different.” Now it’s “don’t you want to be like everyone else?” > [@Lamia](#): > > “Diet Dr. Pepper tastes more like regular Dr. Pepper!” > > It’s being suggested that Dr. Pepper’s fake sugar doesn’t taste as fake, or the fake sugar taste is better masked by the Dr. Pepper flavor. We are perhaps meant to believe that in a blind taste test, fewer people could tell the difference between diet Dr. Pepper and regular Dr. Pepper than with diet/regular Coke, Pepsi, etc. I think it’s partly because Diet Coke tastes so different from regular (and not primarily because of the sweetener, they’re rather different formulas entirely) that people expect diet versions of sodas to all be different then their liquid-candy versions. > [@robert\_columbia](#): > > Back before I could legally drink beer, there was one (US) brand that advertised that their “ice beer” was “brewed cold, shipped cold, and sold cold” or something like that, implying that keeping it cold somehow made it different. Coors used to do stuff like that. “Taste the Cold.” A few of us used to append “Because you can’t taste anything else” to that. 😉 ---
**Author:** ![drillrod](https://avatars.discourse-cdn.com/v4/letter/d/b487fb/32.png) [@drillrod](https://boards.straightdope.com/u/drillrod)\ **Post date:** [July 9, 2011, 2:02pm UTC](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024/191 "2011-07-09T14:02:17Z")
Not exactly a tag line, but I remember an ad for Hidden Valley Ranch dressing that said something to the effect of: “We asked people what they want their Ranch dressing to taste like.” One of the responses was “I want mine to taste good!” Really? Because I want mine to taste like ass! ---
**Author:** ![AntiCoyote](https://avatars.discourse-cdn.com/v4/letter/a/a587f6/32.png) [@AntiCoyote](https://boards.straightdope.com/u/AntiCoyote)\ **Post date:** [July 9, 2011, 2:40pm UTC](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024/192 "2011-07-09T14:40:51Z")
> [@randwill](#): > > Any ad where the advertiser claims to “care about you”. At the XXX Comany we care about you, at least since the FTC told us we had to [Previous page](https://boards.straightdope.com/t/favorite-meaningless-advertising-claims/587024.md?page=9)