# Favourite Marketing Campaign **URL:** \ **Category:** In My Humble Opinion\ **Created:** [March 26, 2022, 10:05pm UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757 "2022-03-26T22:05:53Z")\ **Posts on this page:** 13\ **Page:** 1
**Author:** ![Dr\_Paprika](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dr_paprika/32/3042_2.png) [@Dr\_Paprika](https://boards.straightdope.com/u/Dr_Paprika)\ **Post date:** [March 26, 2022, 10:05pm UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757/1 "2022-03-26T22:05:53Z")
I was reading how Payless Shoes opened up a pop-up store in 2018 in a fancy boutique. They staffed it with models, sold 25 dollar shoes for up to $640, and won rave reviews for their “Palessi” brand. I think they all closed, but it’s still a great story. Any other similar ones that you like? ---
**Author:** ![Kent\_Clark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kent_clark/32/105_2.png) [@Kent\_Clark](https://boards.straightdope.com/u/Kent_Clark)\ **Post date:** [March 26, 2022, 10:53pm UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757/2 "2022-03-26T22:53:15Z")
Wendy’s snarky Twitter campaign seems to have ended, but a few years ago their tweets about the competition were hilarious. > **[32 Hilarious Twitter Roasts By Wendy’s That Will Make You Think Twice Before...](https://www.boredpanda.com/funny-wendy-tweets-jokes/?utm_source=google&utm_medium=organic&utm_campaign=organic)** > > Wendy's may not be your favorite fast-food chain, but by now, they're probably your favorite Twitter account. The burger joint has gone viral over the last year for their absolutely ruthless comebacks, rivalries with other restaurants, and... ---
**Author:** ![Dr\_Paprika](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dr_paprika/32/3042_2.png) [@Dr\_Paprika](https://boards.straightdope.com/u/Dr_Paprika)\ **Post date:** [March 27, 2022, 1:13am UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757/3 "2022-03-27T01:13:20Z")
I hadn’t seen that. Pretty ballsy for a fast food company. (You probably shouldn’t make fun of adoption. Wendy’s has among the worst environmental records, but few know that. What can you mock? Baconators? Recycling burger into chili? Dunno. I’d go for those weird Frosty things.) ---
**Author:** ![Moriarty](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/moriarty/32/49_2.png) [@Moriarty](https://boards.straightdope.com/u/Moriarty)\ **Post date:** [March 27, 2022, 1:16am UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757/4 "2022-03-27T01:16:24Z")
If I can go back over a hundred years… In 1907, back when marketing national brands was new, Kelloggs came up with a promotion where a woman would get a free box of corn flakes for winking at her grocer. Quite salacious for the times! (Imagine the modern equivalent: flash your boobs for a free box of cereal) ---
**Author:** ![burpo\_the\_wonder\_mutt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/burpo_the_wonder_mutt/32/365_2.png) [@burpo\_the\_wonder\_mutt](https://boards.straightdope.com/u/burpo_the_wonder_mutt)\ **Post date:** [March 27, 2022, 1:52am UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757/5 "2022-03-27T01:52:39Z")
The beads would be the prize in the box. ---
**Author:** ![Grrr](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/grrr/32/146_2.png) [@Grrr](https://boards.straightdope.com/u/Grrr)\ **Post date:** [March 27, 2022, 4:23am UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757/6 "2022-03-27T04:23:47Z")
There will never be a better ad campaign than Bud Light’s Real Men of Genius. ---
**Author:** ![Chez\_Guevara](https://avatars.discourse-cdn.com/v4/letter/c/aeb1de/32.png) [@Chez\_Guevara](https://boards.straightdope.com/u/Chez_Guevara)\ **Post date:** [March 27, 2022, 4:51am UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757/7 "2022-03-27T04:51:30Z")
I forget the specifics of this. A company manufactured a product which failed to sell because of the perception that it was too expensive. They were advised to manufacture another, pricier model. The now cheaper product was then marketed on the basis of good value, which customers agreed with because they now had something to compare it with. The original product sold in high numbers. ---
**Author:** ![CRhode](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/crhode/32/10500_2.png) [@CRhode](https://boards.straightdope.com/u/CRhode)\ **Post date:** [March 28, 2022, 2:33pm UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757/8 "2022-03-28T14:33:36Z")
For me, there’s been nothing since to compare to the ca. 1967 Sunsweet Prune TV commercial: [![](https://img.youtube.com/vi/7lpytcTqaAs/hqdefault.jpg "VINTAGE 1960s PRUNE COMMERCIAL - FINICKY PRUNE EATER: HATES WRINGLED PRUNES") ](https://www.youtube.com/watch?v=7lpytcTqaAs) ---
**Author:** ![Dung\_Beetle](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dung_beetle/32/7945_2.png) [@Dung\_Beetle](https://boards.straightdope.com/u/Dung_Beetle)\ **Post date:** [March 28, 2022, 3:06pm UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757/9 "2022-03-28T15:06:44Z")
I’m a fan of the Geico cavemen, particularly this ad: [![](https://img.youtube.com/vi/qZhUdMTRrcE/hqdefault.jpg "Geico apology") ](https://www.youtube.com/watch?v=qZhUdMTRrcE) What an asshole. 😄 ---
**Author:** ![Kent\_Clark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kent_clark/32/105_2.png) [@Kent\_Clark](https://boards.straightdope.com/u/Kent_Clark)\ **Post date:** [March 28, 2022, 4:13pm UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757/10 "2022-03-28T16:13:29Z")
Reminds me of a premium brand of faucets (might have been Koehler) where the chrome plating was so fragile you could only clean it with a soft cloth and water. The manufacturer boasted the finish was so perfect all you needed to clean it was a soft cloth and water, and put a little cloth in the box to prove their point. ---
**Author:** ![anny\_m](https://avatars.discourse-cdn.com/v4/letter/a/96bed5/32.png) [@anny\_m](https://boards.straightdope.com/u/anny_m)\ **Post date:** [March 28, 2022, 9:59pm UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757/11 "2022-03-28T21:59:31Z")
Sometimes a marketing campaign backfires. Years ago, Xerox had a commercial in which the executive asked the office chimpanzee to make a copy for him. The idea was that using their copy machine was so easy even a chimpanzee could do it. Those members of office staff whose responsibilities included making copies were not pleased, especially since reportedly in some workplaces people were leaving bananas on their desks. I think the ad ran for only a short time. ---
**Author:** ![Dr\_Paprika](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dr_paprika/32/3042_2.png) [@Dr\_Paprika](https://boards.straightdope.com/u/Dr_Paprika)\ **Post date:** [March 28, 2022, 10:48pm UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757/12 "2022-03-28T22:48:41Z")
That reminds me of an old 80s SNL skit. A camera “so easy to use, even Stevie Wonder can do it”. Shows him at a tennis match. Then lots of blurry Polaroids. Not sure that would fly today, come up think of it. ---
**Author:** ![Chefguy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chefguy/32/138_2.png) [@Chefguy](https://boards.straightdope.com/u/Chefguy)\ **Post date:** [March 28, 2022, 11:08pm UTC](https://boards.straightdope.com/t/favourite-marketing-campaign/961757/13 "2022-03-28T23:08:04Z")
The Kia hamsters (or gerbils). [![](https://i.ytimg.com/vi/Oz_AhAN0s4E/hqdefault.jpg?sqp=-oaymwEmCOADEOgC8quKqQMa8AEB-AH-BIAC6AKKAgwIABABGGUgXShLMA8=&rs=AOn4CLDgIpwmlRNRE-FKII3oIX-4VlT7XA "2010 Kia Soul Hamster Commercial") ](https://www.youtube.com/watch?v=Oz_AhAN0s4E)