Really? I used to be in the industry, my families business responsible for delivering 10% of the telephone directories published in the US, about 50 million directories (out of 500m).
Nowadays, the directory print market is about 20% of the size when our business was at its peak (2006). Most of them are printed for the rural market and are printed by one of three publishers:
Hibu, AKA “Yellow Book USA”. Even though they remain one of the three largest publishers in the US, one can’t even tell this from their website: www.hibu.com
Names & Numbers. Rumor has it they will cease their directory operations within 3 years. This year alone they cut their production schedule by up to 30%.
Dex Media, AKA “Idearc”, AKA “Supermedia”. 6 bankruptcies in 9 years will do that to a name. Currently the largest publisher of print directories, they bought the entire portfolio of ATT-branded books in 2016… and promptly closed 30% of them. I know the CEO, Joe Walsh, a bit and Joe (who used to be CEO of Yellow Book, see above) loves, loves, loves to use debt to build empires.
… and that’s it. There will be smaller publishers, I think Frontier Communications has a directory division, there is Valley Publishers in CA, but the market is, essentially, dead for large and medium-sized cities. The PSC’s of the various States no longer require directories to be published, which also exerted downward pressures on the market.
Anyway… my point of all this is simple: Cite? Please, take a picture of the book you received “literally yesterday” and send it to me via PM. Because I know there aren’t that many books being physically delivered in December any more via D2D delivery and I’m curious as to who it can be. Dex has their Southern Illinois books, Valley delivers some titles in December, and N&N has 2 books being delivered in MO right now.
As an industry expert (though no longer in the industry, Thank God), I am curious. And doubtful.