Having stayed away from this thread, and indeed the whole of SD for the last number of weeks as a cooling down period, I have not kept up with things here so apologies if I happen to repeat anything that has been posted during the interim - however it is unlikely that I will since this post relates to something else that might need to be considered.
Firstly - if there are any UK posters in this thread, they might have seen a tv show on Channel 4 called " Footballs addiction to gambling" - this was broadcast on 7th June 2021.
I invite you to register with the Chan 4 website and watch it online, that’s because it seems to me to be something of an AHA! moment.
This show was made as part of making the public aware of the UK gambling review of gambling which is reviewed periodically and is due for the latest round of scrutiny from the previous occasion some 20 years ago.
The results of this review are likely to inform any changes to legislation or codes of practice for the next generation.
Suddenly it seems to me you can make loads of connections between the Euro Super League and the motivational force behind it, and why grassroots support has not been considered.
The show exposes the sheer saturation of online gambling advertising, at one relatively minor Premier League match featuring Newcastle around 750 advertising exposures were noted during the game - on hoardings around the pitch, on team shirts, on coach and staff clothing.
Perhaps the most surprising thing about that exposure to online gambling is that at least 50% of it is not in any European language, its mostly in the far East, furthermore in languages from nations where gambling is actually outlawed - such as Thailand and China.
The way online sports gambling has changed is startling, the result is only incidental to the gambling companies, although of course many supporters will gamble on their own teams - put bluntly, the only reason these games are played for the online gambling companies is to produce events that can be measured and generate odds with a certain amount of randomiser - that’s it.
The only reason that the top teams are courted for huge sponsorship is merely to deliver a brand name to punters around the world - the idea of leagues, tournaments even winning and losing are utterly irrelevant to them except as way of generating gambling products - such as timing of goals, number of red cards, identity of players scoring, number of corners or penalties or whatever.
Once you realise that as far as online gambling companies are concerned football is just an event generator then the idea of having those high profile club names as ‘go to’ destinations for gambling online becomes far more obvious - in fact the very worst thing as far as they are concerned is to have promotion and relegation because it can affect the branding of the gambling product.
If you are Barcelona or Juventos etc playing in leagues where there is little genuine competition, then generating online gambling revenue starts to look a lot more appealing - the fans in the terraces are meaningless to the owners of these clubs, the competition is meaningless because they are so self entitled successful that they can never envisage being anything other than at the top of their leagues.
The point is to create an audience of addicts, not fans.
Obviously governments take a significant amount of tax revenue, lots of clubs - notably the mid to lower table clubs find this sponsorship makes up a larger proportion of their budget, without which they would struggle to find the resources to contract the players that might help them compete with the top 10 clubs in the league.
I seem to recall that US or at least many states have banned online gambling, in the UK betting companies such as Bet365 and Paddypower have made their presence felt hugely in advertising, but as I say, worth noting that much of the advertising actually as the matches is not in English, its in the language of nations where the gambling markets are burgeoning, I seriously doubt that nations such as China and Thailand have truly understood how much their own anti-gambling laws are now being undermined by online betting - sooner or later I expect they will and that will lead to interesting times.