When I got into the biz I brought my Junior Socialist conscience, but finally justified it by telling myself that I was helping to get their money back into the economy, and if some of it passed through my wallet that was okay. But we didn’t rip them off. We were expensive because of size of the projects, and we had proprietary software to control everything, before anybody could do that from his iPad.
Our cables weren’t by Monster because anybody could get those at Best Buy, but they were the least expensive from a manufacturer from further upscale–fancy name for the [del]rubes[/del] people who are impressed by names, but good, solid cables that didn’t pick up pilots’ conversations with the tower. With long cable runs in 20-person home theater you have to think about things like that.
I applaud him for his principles, but principles don’t put food on the table and it sounds like he is not running a business, but instead has a hobby that brings in some money. I’ve been through this moral quandary and I have realized that there are some people who LIKE to pay more for exclusivity. Give some of his customers what they want with an exclusive “signature” line and give the rest his “crappy” regular stuff and see how many want to upgrade.
Very true, to a point, and anybody who denies it hasn’t heard well-matched, top-notch equipment in a properly tuned environment. The cable mess is one place where we get to laugh at suckers, but most of high-end audio is expensive because it is damned good. And a lot cheaper, adjusted for inflation, than it used to be.
But yes, Magiver, there is a subset of manufacturers who are in it for the money, and some who believe their own hype. I was at a demo of a pair of speakers that retailed at $250,000, and the coked-up CEO said, “Yeah, we use the same $30 drivers as everybody else, but the difference is in the cabinets.” I did a mental calculation of the cost of materials and manufacturing and at the time it would be hard to make them for less than $5,000/pr, but a quarter mill? Barnum was right.