Sort of a hijack, but I agree with control-z. As long as we are telling Ford how to conduct its business, ceasing advertising is not among my recommendations.
They need new, innovative products in conjunction with advertising.
http://www.detnews.com/2005/autosinsider/0501/06/A01-50668.htm; U.S. Carmakers Bleeding Market Share - ABC News
They plan to introduce new models. Bloomberg - Are you a robot?
But they’re probably screwed no matter what. http://www.detnews.com/apps/pbcs.dll/article?AID=/20060127/UPDATE/601270412/1361 ; http://www.cbc.ca/cp/business/060116/b011616.html; http://www.smh.com.au/news/business/former-king-of-the-road-stuck-in-reverse/2006/01/27/1138319451036.html; http://seattletimes.nwsource.com/html/businesstechnology/2002736924_fordcredibility13.html
When this happened to Chrysler, the feds bailed it out and organized labor made concessions.http://www.theaustralian.news.com.au/common/story_page/0,5744,17956960%5E5001942,00.html; http://www.wsws.org/articles/2001/feb2001/chry-f14.shtml
Not this time. http://www.freep.com/apps/pbcs.dll/article?AID=/20060127/BUSINESS01/601270340/1014/BUSINESS
They certainly don’t account for the shortfall (poor sales and product choice accounts for much of that), but they also aren’t helping things. And they may help explain labor’s unwillingness to make concessions. Although I still think that this is closer to the mark.