# Fuck you Ford.  $120 for a new key?

**URL:** <https://boards.straightdope.com/t/fuck-you-ford-120-for-a-new-key/477357>\
**Category:** The BBQ Pit\
**Created:** [December 16, 2008, 4:32am UTC](https://boards.straightdope.com/t/fuck-you-ford-120-for-a-new-key/477357 "2008-12-16T04:32:33Z")\
**Posts on this page:** 2\
**Page:** 8

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**Author:** ![Santo\_Rugger](https://avatars.discourse-cdn.com/v4/letter/s/e95f7d/32.png) [@Santo\_Rugger](https://boards.straightdope.com/u/Santo_Rugger)\
**Post date:** [December 30, 2008, 4:50am UTC](https://boards.straightdope.com/t/fuck-you-ford-120-for-a-new-key/477357/141 "2008-12-30T04:50:03Z")

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> [@The\_Tao\_s\_Revenge](#):
>
> That’s very interesting. I wonder why they don’t have the huge costs **Rick** mentioned up thread? **Rick** tries to paint us all as ignorant for not accepting some ungodly fee as reasonable, but yet we have more and more examples of chipped keys being programed real cheap.

It’s because he’s a complete asshole who doesn’t enjoy sharing his knowledge with fellow dopers. He’s the kind of guy who wouldn’t write up several two page responses to a (seemingly) simple question via PM that has a guy stumped. He’s the kind of guy that won’t spend time off the clock trying to help complete strangers trouble shooting vehicle problems without even being given a make or year to work with. He’s the kind of guy that tries to fuck others out of money; dishonest to say the most of him. In short, he’s not at all the type of guy I’d like to have a beer with.  
:rolleyes:

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**Author:** ![GargoyleWB](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gargoylewb/32/199_2.png) [@GargoyleWB](https://boards.straightdope.com/u/GargoyleWB)\
**Post date:** [December 31, 2008, 5:52am UTC](https://boards.straightdope.com/t/fuck-you-ford-120-for-a-new-key/477357/142 "2008-12-31T05:52:28Z")

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> [@Rick](#):
>
> Then why don’t you do what **slaphead** suggested, go into business for yourself and drive me out of the key business. After all as the saying goes, build a better mousetrap and the world will beat a path to your door.  
> here is your golden opportunity, knock yourself out.

See, that’s the root of the problem. Your industry (GM, Ford, et al bailout scroungers) thinks it is in the key business, and tries at every possible opportunity to overcharge for service minutiae that more service-oriented companies discovered decades ago creates an antagonistic relationship with their customers. Few return, and nearly all end up pissed at your brand. Hence, the failed Detroit business model, it is they who have failed spectacularly at building a better product and better service, and have fundamentally forgotten that they do not have a captive domestic market.

Oh, a new chipped Saab key for my car (I called my dealer today) is $30. 😛 pthpthhh 😛

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