# G4 is dead. Finally! **URL:** \ **Category:** Cafe Society\ **Created:** [February 11, 2013, 8:53am UTC](https://boards.straightdope.com/t/g4-is-dead-finally/649957 "2013-02-11T08:53:33Z")\ **Posts on this page:** 6\ **Page:** 1
**Author:** ![moriah](https://avatars.discourse-cdn.com/v4/letter/m/b2d939/32.png) [@moriah](https://boards.straightdope.com/u/moriah)\ **Post date:** [February 11, 2013, 8:53am UTC](https://boards.straightdope.com/t/g4-is-dead-finally/649957/1 "2013-02-11T08:53:33Z")
[http://www.nytimes.com/2013/02/11/business/media/in-venture-with-nbc-esquire-expands-into-television.html](http://www.nytimes.com/2013/02/11/business/media/in-venture-with-nbc-esquire-expands-into-television.html) Still not forgiven them for the take-over-and-murder of TechTV. Then their self-afflicted frenzy to find – unsuccessfully – their niche was a lovely dose of schadenfreude. I guess this is a victory for Spike TV. They get the uncouth six-packers, while the new Esquire gets the hipsters. ---
**Author:** ![garygnu](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/garygnu/32/2924_2.png) [@garygnu](https://boards.straightdope.com/u/garygnu)\ **Post date:** [February 11, 2013, 3:31pm UTC](https://boards.straightdope.com/t/g4-is-dead-finally/649957/2 "2013-02-11T15:31:10Z")
Why would hipsters watch TV at all, let alone Esquire? Their target audience is tiny, but they probably have disposable income. ---
**Author:** ![Loach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/loach/32/350_2.png) [@Loach](https://boards.straightdope.com/u/Loach)\ **Post date:** [February 11, 2013, 3:31pm UTC](https://boards.straightdope.com/t/g4-is-dead-finally/649957/3 "2013-02-11T15:31:46Z")
Branding it in such a way as to make me allergic to ever turning it on. Great. I just hope Ninja Warrior finds a home. ---
**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\ **Post date:** [February 11, 2013, 4:22pm UTC](https://boards.straightdope.com/t/g4-is-dead-finally/649957/4 "2013-02-11T16:22:21Z")
Already eulogized in [this earlier thread](http://boards.straightdope.com/sdmb/showthread.php?t=680120). ---
**Author:** ![BigT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bigt/32/12044_2.png) [@BigT](https://boards.straightdope.com/u/BigT)\ **Post date:** [February 14, 2013, 2:03am UTC](https://boards.straightdope.com/t/g4-is-dead-finally/649957/5 "2013-02-14T02:03:39Z")
They didn’t have any trouble finding a niche. It’s just that that niche prefers to watch stuff online. TechTV would have went the exact same way. ---
**Author:** ![Hail\_Ants](https://avatars.discourse-cdn.com/v4/letter/h/dc4da7/32.png) [@Hail\_Ants](https://boards.straightdope.com/u/Hail_Ants)\ **Post date:** [February 14, 2013, 3:18am UTC](https://boards.straightdope.com/t/g4-is-dead-finally/649957/6 "2013-02-14T03:18:16Z")
> [@BigT](#): > > They didn’t have any trouble finding a niche. It’s just that that niche prefers to watch stuff online. TechTV would have went the exact same way. Yeah, that’s the consensus of the other thread, TV is just to ‘old media’ for a geek-centric channel to survive on. I did share some of the hatred for _G4_ (and parent Comcast) when they bought & essentially gutted _TechTV_. From the late 90s to the early 2000s it was like us tech nerds had this cool, fun little playhouse channel with shows that really, \*really \*got their audience. _The Screen Savers_ with Leo Leporte, Patrick Norton, and a bevy of babes (Morgan, Meghan, Sarah. Jessica, Cat etc.) was such a fun show! Even when Morgan joined Adam Sessler on _X-Play_ the first few seasons retained the same low-key, semi-sketch comedy format that made TSS great. Then they turned it into _G4_, an all too slick, soulless, shallow, vapid mixture of teen boy testosterone and pop culture nonsense (with the occasional tech show). Sort of like the bastard child of _E!_ and _TruTV_…