# Galette and other marketing names

**URL:** <https://boards.straightdope.com/t/galette-and-other-marketing-names/927686>\
**Category:** Cafe Society\
**Tags:** food-cooking\
**Created:** [December 9, 2020, 9:56pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686 "2020-12-09T21:56:46Z")\
**Posts on this page:** 17\
**Page:** 1

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**Author:** ![carnut](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnut/32/3531_2.png) [@carnut](https://boards.straightdope.com/u/carnut)\
**Post date:** [December 9, 2020, 9:56pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/1 "2020-12-09T21:56:46Z")

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Years ago, I learned to make something called a “rustic pie.” It had a tiny moment, but didn’t really catch on and the family thought it was weird when I brought a delicious one to a party. Leap ahead 25 years and it’s now called a “galette”. Sounds fancier, cooks are all over it and local stores and bakeries are producing it. My family has suggested that I make one for them. Err… I already did.

What other items, especially food recipes suddenly gained traction due to a name change?

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**Author:** ![Chefguy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chefguy/32/138_2.png) [@Chefguy](https://boards.straightdope.com/u/Chefguy)\
**Post date:** [December 9, 2020, 10:05pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/2 "2020-12-09T22:05:39Z")

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Sausages —\> brats, maybe  
Butt roast —\> shoulder roast  
Brains - - -sweetbreads  
flank steak - - -\> London broil or Bavette steak

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**Author:** ![ThelmaLou](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/thelmalou/32/390_2.png) [@ThelmaLou](https://boards.straightdope.com/u/ThelmaLou)\
**Post date:** [December 9, 2020, 10:07pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/3 "2020-12-09T22:07:14Z")

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> [@Chefguy](#):
>
> Brains - - -sweetbreads

Sweetbreads aren’t brains. They’re the thymus gland.

> **[Sweetbread](https://en.wikipedia.org/wiki/Sweetbread)**
>
> Sweetbread is a culinary name for the thymus (also called throat, gullet, or neck sweetbread) or pancreas (also called stomach, belly or heart sweetbread), typically from calf (French: ris de veau) or lamb (ris d'agneau). Sweetbreads have a rich, slightly gamey flavor and a tender, succulent texture. They are often served as an appetizer or a main course and can be accompanied by a variety of sauces and side dishes.
> The "heart" sweetbreads are more spherical, while the "throat" sweetbreads are...

Carry on.

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**Author:** ![What\_Exit](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/what_exit/32/10652_2.png) [@What\_Exit](https://boards.straightdope.com/u/What_Exit)\
**Post date:** [December 9, 2020, 10:16pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/4 "2020-12-09T22:16:55Z")

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Brats are a specific type of sausage. Plenty of sausages still out there.

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**Author:** ![sitchensis](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sitchensis/32/4892_2.png) [@sitchensis](https://boards.straightdope.com/u/sitchensis)\
**Post date:** [December 9, 2020, 10:22pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/5 "2020-12-09T22:22:58Z")

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Rapeseed  
“The land of Rape and Honey”

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<div class="post-metadata">

**Author:** ![Chefguy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chefguy/32/138_2.png) [@Chefguy](https://boards.straightdope.com/u/Chefguy)\
**Post date:** [December 9, 2020, 10:30pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/6 "2020-12-09T22:30:33Z")

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Oopsie.

How about offal- - -\>tripe  
menstrual pads—\>sanitary napkins

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**Author:** ![doreen](https://avatars.discourse-cdn.com/v4/letter/d/858c86/32.png) [@doreen](https://boards.straightdope.com/u/doreen)\
**Post date:** [December 9, 2020, 10:34pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/7 "2020-12-09T22:34:17Z")

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Tripe is just a particular type of offal - which includes liver, oxtail, tongue, gizzard, etc

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**Author:** ![Ike\_Witt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ike_witt/32/283_2.png) [@Ike\_Witt](https://boards.straightdope.com/u/Ike_Witt)\
**Post date:** [December 9, 2020, 10:51pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/8 "2020-12-09T22:51:49Z")

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> [@ThelmaLou](#):
>
> Carry on.

Or carrion, if you will.

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**Author:** ![carnut](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnut/32/3531_2.png) [@carnut](https://boards.straightdope.com/u/carnut)\
**Post date:** [December 9, 2020, 11:04pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/9 "2020-12-09T23:04:51Z")

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> [@Chefguy](#):
>
> Sausages —\> brats, maybe

So many kinds of sausage out there. Even in the land of brats (Sheboygan) there’s other types of fresh sausage and smoked sausage. I love me many varieties of sausage.

But you made me think of another one. Blood sausage and blood pudding are often marketed as “black” instead of “blood”.

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**Author:** ![TriPolar](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tripolar/32/3008_2.png) [@TriPolar](https://boards.straightdope.com/u/TriPolar)\
**Post date:** [December 9, 2020, 11:25pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/10 "2020-12-09T23:25:52Z")

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Patagonian Toothfish became Chilean Sea Bass. Long ago the name Dolfin was dropped from menus in favor of Mahi Mahi to prevent confusion.

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**Author:** ![SpoilerVirgin](https://avatars.discourse-cdn.com/v4/letter/s/4491bb/32.png) [@SpoilerVirgin](https://boards.straightdope.com/u/SpoilerVirgin)\
**Post date:** [December 9, 2020, 11:31pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/11 "2020-12-09T23:31:39Z")

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Not a lot of people ordering slimehead for dinner until the name was changed to orange roughy.

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**Author:** ![carnut](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnut/32/3531_2.png) [@carnut](https://boards.straightdope.com/u/carnut)\
**Post date:** [December 9, 2020, 11:46pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/12 "2020-12-09T23:46:45Z")

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A New Mexico friend was cursing all the wild rocket around his property. I asked him if he knew that rocket was also known as arugula in culinary circles. A bit of a foodie, he decided to start weeding by pulling instead of using herbicide so that he could dare taste it after a couple of seasons.

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**Author:** ![needscoffee](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/needscoffee/32/1076_2.png) [@needscoffee](https://boards.straightdope.com/u/needscoffee)\
**Post date:** [December 10, 2020, 3:55am UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/13 "2020-12-10T03:55:24Z")

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> [@carnut](#):
>
> Years ago, I learned to make something called a “rustic pie.” It had a tiny moment, but didn’t really catch on and the family thought it was weird when I brought a delicious one to a party. Leap ahead 25 years and it’s now called a “galette”. Sounds fancier, cooks are all over it and local stores and bakeries are producing it. My family has suggested that I make one for them. Err… I already did.

“Rustic Pie” had bad PR. It’s always been called a _galette_ in France or a _crostata_ in Italy. “Rustic Pie” doesn’t exactly sound appetizing as there’s not much there in the way of description, but _galette_ and _crostata_ have that continental flair to their names.

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<div class="post-metadata">

**Author:** ![carnut](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnut/32/3531_2.png) [@carnut](https://boards.straightdope.com/u/carnut)\
**Post date:** [December 10, 2020, 10:03pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/14 "2020-12-10T22:03:40Z")

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> [@needscoffee](#):
>
> “Rustic Pie” had bad PR. It’s always been called a _galette_ in France or a _crostata_ in Italy. “Rustic Pie” doesn’t exactly sound appetizing as there’s not much there in the way of description, but _galette_ and _crostata_ have that continental flair to their names.

I am aware. That is why I started this thread. It’s all in the marketing.

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**Author:** ![doreen](https://avatars.discourse-cdn.com/v4/letter/d/858c86/32.png) [@doreen](https://boards.straightdope.com/u/doreen)\
**Post date:** [December 10, 2020, 11:18pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/15 "2020-12-10T23:18:54Z")

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I wouldn’t necessarily say that marketing has nothing to do with it - but I also find it kind of difficult to consider _galette_ and _crostata_ marketing names when they aren’t really new names - they’re names that are new to you, but they’ve always been called by those names in not only in France and Italy, but most likely in French and definitely Italian bakeries in the US.

Even though I knew what a _crostata_ is long before this thread , I had never heard of a rustic pie and thought you were referring to either [this](https://cooking.nytimes.com/recipes/1014150-pizza-rustica-easter-pie) or  
[this.](https://www.allrecipes.com/recipe/17432/easter-grain-pie/).

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<div class="post-metadata">

**Author:** ![RealityChuck](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/realitychuck/32/195_2.png) [@RealityChuck](https://boards.straightdope.com/u/RealityChuck)\
**Post date:** [December 10, 2020, 11:27pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/16 "2020-12-10T23:27:30Z")

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Chinese gooseberry -\> kiwi fruit

Rapeseed oil --\> canola oil

Ugli fruit -\> unique fruit

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<div class="post-metadata">

**Author:** ![carnut](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnut/32/3531_2.png) [@carnut](https://boards.straightdope.com/u/carnut)\
**Post date:** [December 10, 2020, 11:34pm UTC](https://boards.straightdope.com/t/galette-and-other-marketing-names/927686/17 "2020-12-10T23:34:09Z")

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**doreen** , I’m not here to pick bones but the same dish was marketed to the US-English speaking audience as rustic pie 25 years ago or so. It fell flat. But they applied a different name (I never claimed they invented it) and it took off.

**RealityChuck** , great examples!
