# Gatorade AM Commercial

**URL:** <https://boards.straightdope.com/t/gatorade-am-commercial/400180>\
**Category:** Cafe Society\
**Created:** [April 15, 2007, 4:47am UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180 "2007-04-15T04:47:53Z")\
**Posts on this page:** 13\
**Page:** 2

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**Author:** ![Taber](https://avatars.discourse-cdn.com/v4/letter/t/ac91a4/32.png) [@Taber](https://boards.straightdope.com/u/Taber)\
**Post date:** [April 16, 2007, 8:14pm UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180/21 "2007-04-16T20:14:01Z")

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[QUOTE=saoirse]  
It would still be Old English then. More like “Heald (th)u nu, hruse” sort of thing.  
[/QUOTE]

I can barely fake bad middle english, there’s no hope of me faking old english.

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**Author:** ![Hung\_Mung](https://avatars.discourse-cdn.com/v4/letter/h/a88e4f/32.png) [@Hung\_Mung](https://boards.straightdope.com/u/Hung_Mung)\
**Post date:** [April 16, 2007, 8:31pm UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180/22 "2007-04-16T20:31:27Z")

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[QUOTE=lowbrass]  
IBTW, does anyone else get a vaguely racist tinge from the Gatorade commercial? They sort of have him dressed up like Rastus, the Cream of Wheat chef.  
[/QUOTE]  
My fiance’ thinks their somewhat racist. The black person is the serviceman for all the white folks, I guess. You can’t deny, though, that KG is the star of the commercial. He’s got more face time than anyone else.

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**Author:** ![mobo85](https://avatars.discourse-cdn.com/v4/letter/m/b19c9b/32.png) [@mobo85](https://boards.straightdope.com/u/mobo85)\
**Post date:** [April 16, 2007, 8:40pm UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180/23 "2007-04-16T20:40:54Z")

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[QUOTE=Hampshire]  
I think once the Coke company bought the name and started making it with high fructose corn syrup in multiple flavors it started tasting like Kool-Aid.  
[/QUOTE]

Gatorade is a subsidiary product of PepsiCo. The Coca-Cola Company’s competing product is Powerade.

> [@WhyNot](#):
>
> For all that vigorous athletic activity while you sleep? Lost too many electrolytes drooling on your pillow, didja?

On _The Daily Show_, Jon Stewart commented that the only thing you would lose at night is urine, so maybe there should be some sort of Gatorade Post-Coital. The only thing I could think of that you would lose while you sleep is urine- which I presume Gatorade AM _would_ replenish.

> [@saoirse](#):
>
> Brawndo’s got electrolytes.

Although Brawndo may have electrolytes, they are not what plants crave. Besides, plants don’t even know the difference between morning and night!

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**Author:** ![lowbrass](https://avatars.discourse-cdn.com/v4/letter/l/dc4da7/32.png) [@lowbrass](https://boards.straightdope.com/u/lowbrass)\
**Post date:** [April 16, 2007, 10:15pm UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180/24 "2007-04-16T22:15:46Z")

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[QUOTE=Push You Down]  
…he’s dressed as a milk man.  
WTF?  
[/QUOTE]

[The Tom Caricature](http://www.ferris.edu/jimcrow/tom/)

I’m not saying this is the intention of the commercial - I just pointed out that it vaguely reminds me of the Uncle Tom caricature frequently used in advertising in the late 19th and early 20th Centuries, and I wondered if anyone else got that impression.

If you really don’t understand the reference, and aren’t just being deliberately obtuse, please read the article.

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**Author:** ![zenith](https://avatars.discourse-cdn.com/v4/letter/z/e19b73/32.png) [@zenith](https://boards.straightdope.com/u/zenith)\
**Post date:** [April 16, 2007, 10:48pm UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180/25 "2007-04-16T22:48:23Z")

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[QUOTE=lowbrass]  
It’s not a new idea. Dr. Pepper came up with their [10:00, 2:00, and 4:00](http://www.digitaldeliftp.com/LookAround/advertspot_drpepper.htm) campaign in the 1030’s, I think.

BTW, does anyone else get a vaguely racist tinge from the Gatorade commercial? They sort of have him dressed up like Rastus, the Cream of Wheat chef.  
[/QUOTE]

Nothing racist,just historical correctness harkening back to when that old milk van was new. When I was growing up in Omaha in the '50s and ‘60s, the various local dairies’ milkmen and the Omar Bread drivers wore that type of uniform.

You youngsters :smack: !

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**Author:** ![Raygun99](https://avatars.discourse-cdn.com/v4/letter/r/6f9a4e/32.png) [@Raygun99](https://boards.straightdope.com/u/Raygun99)\
**Post date:** [April 16, 2007, 10:52pm UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180/26 "2007-04-16T22:52:32Z")

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[QUOTE=Hung Mung]  
My fiance’ thinks their somewhat racist. The black person is the serviceman for all the white folks, I guess. You can’t deny, though, that KG is the star of the commercial. He’s got more face time than anyone else.  
[/QUOTE]

Isn’t one of the people he’s delivering to Kareem Abdul-Jabbar?

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**Author:** ![bouv](https://avatars.discourse-cdn.com/v4/letter/b/bc8723/32.png) [@bouv](https://boards.straightdope.com/u/bouv)\
**Post date:** [April 17, 2007, 3:19am UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180/27 "2007-04-17T03:19:10Z")

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[QUOTE=mobo85]  
Although Brawndo may have electrolytes, they are not what plants crave. Besides, plants don’t even know the difference between morning and night!  
[/QUOTE]

But…Brawndo’s got what plants crave… 😕

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<div class="post-metadata">

**Author:** ![Hung\_Mung](https://avatars.discourse-cdn.com/v4/letter/h/a88e4f/32.png) [@Hung\_Mung](https://boards.straightdope.com/u/Hung_Mung)\
**Post date:** [April 17, 2007, 4:52am UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180/28 "2007-04-17T04:52:28Z")

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[QUOTE=Raygun99]  
Isn’t one of the people he’s delivering to Kareem Abdul-Jabbar?  
[/QUOTE]

I don’t recall off the top of my head anyone other than KG, Mia Hamm and Peyton Manning. It’s possible.

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**Author:** ![lowbrass](https://avatars.discourse-cdn.com/v4/letter/l/dc4da7/32.png) [@lowbrass](https://boards.straightdope.com/u/lowbrass)\
**Post date:** [April 17, 2007, 7:47am UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180/29 "2007-04-17T07:47:40Z")

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[QUOTE=zenith]  
Nothing racist,just historical correctness harkening back to when that old milk van was new. When I was growing up in Omaha in the '50s and ‘60s, the various local dairies’ milkmen and the Omar Bread drivers wore that type of uniform.

You youngsters :smack: !  
[/QUOTE]

I don’t know why you think my age would have anything to do with it. I didn’t say the costume wasn’t authentic. It’s not the uniform per se, it’s that black men in white uniforms were a common stereotype of the “subsurvient black man” image used in advertising during the period you’re referring to.

I’m not the only one who recognizes this association. Dave Chappelle played an Uncle Tom-ish milkman character in one of his well-known [sketches](http://youtube.com/watch?v=kHG4EXmpi-Y). [Appears about 1/3 way into the sketch]

Again, I doubt it was Gatorade’s intention, but it still gives me a bad vibe when I see that commercial.

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**Author:** ![Merijeek](https://avatars.discourse-cdn.com/v4/letter/m/f05b48/32.png) [@Merijeek](https://boards.straightdope.com/u/Merijeek)\
**Post date:** [April 17, 2007, 12:57pm UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180/30 "2007-04-17T12:57:29Z")

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Good thing we have this commercial. Otherwise, I might be able to watch TV for a whole 20 minutes without seeing a goddamned Manning boy.

-Joe

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**Author:** ![Indistinguishable](https://avatars.discourse-cdn.com/v4/letter/i/90ced4/32.png) [@Indistinguishable](https://boards.straightdope.com/u/Indistinguishable)\
**Post date:** [April 17, 2007, 1:01pm UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180/31 "2007-04-17T13:01:02Z")

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[QUOTE=Raygun99]  
Isn’t one of the people he’s delivering to Kareem Abdul-Jabbar?  
[/QUOTE]

Yes, watering his lawn I believe.

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<div class="post-metadata">

**Author:** ![mobo85](https://avatars.discourse-cdn.com/v4/letter/m/b19c9b/32.png) [@mobo85](https://boards.straightdope.com/u/mobo85)\
**Post date:** [April 17, 2007, 9:30pm UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180/32 "2007-04-17T21:30:51Z")

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[QUOTE=myself]  
On _The Daily Show_, Jon Stewart commented that the only thing you would lose at night is urine, so maybe there should be some sort of Gatorade Post-Coital.  
[/QUOTE]

My mistake- Stewart hypothesized you lose semen. Urine was my suggestion.

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<div class="post-metadata">

**Author:** ![Push\_You\_Down](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/push_you_down/32/9095_2.png) [@Push\_You\_Down](https://boards.straightdope.com/u/Push_You_Down)\
**Post date:** [April 17, 2007, 9:57pm UTC](https://boards.straightdope.com/t/gatorade-am-commercial/400180/33 "2007-04-17T21:57:01Z")

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[QUOTE=lowbrass]  
[The Tom Caricature](http://www.ferris.edu/jimcrow/tom/)

I’m not saying this is the intention of the commercial - I just pointed out that it vaguely reminds me of the Uncle Tom caricature frequently used in advertising in the late 19th and early 20th Centuries, and I wondered if anyone else got that impression.

If you really don’t understand the reference, and aren’t just being deliberately obtuse, please read the article.  
[/QUOTE]

…He’s dressed as a milk man. Seriously. WTF. The reference is to Milk Men NOT to Uncle Tom. If you want to see racism in it at least admit its YOUR issue and has nothing to do with the commercial.

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