(trivia: in the Puerto Rico version of Spanish, we do call the usual luggage compartment “el baúl” (the trunk) but we call the front compartment cover “el bonete” (a literal transposition for “bonnet”) and the roof “la capota” which is the word for a hood as in a cloak’s. )
I am just not surprised that Buick continues to have problems here. I looked the SUV but settled on a Mazda, simply because the handling was so much better in the Mazda.
I was stuck at an Audi dealer this morning for 4 hours, waiting for my S3 to get “I can’t drive it, please fix” service and I had little choice but to wait - the dealer is 50 minutes from my house.
They started an R8 in the showroom, about 30 feet from me. I damned near jumped out of my skin. That is an engine note.
I agree with you @Telemark. But I can also see why GM might want to do this. After all, there is nothing else in Chevrolet’s line up that touches the Corvette for passion and loyalty. They have been far ahead of and apart from Chevrolet’s other vehicles in just about everything.
That said, I don’t see Porsche or VW doing this. But maybe GM knows something not great about Chevy and is trying to save the Corvette from being sunk with the rest of the company due to a big… what? I have no idea.
Nope. Corvette is a lifestyle. Or at least GM’s marketing folks think it is. You can buy official branded jackets, hats, living room furniture, etc. all with Corvette on it. The idea of Dad driving a Corvette high performance coupe & Mom driving a Corvette high performance SUV is the stuff of marketers’ wet dreams.
Porsche has had a high-performance SUV for two decades now. And they weren’t the first German marque to have a performance SUV. Mercedes of course has them too.
The BMW X line is similar. Hell, now BMW makes their X line of SUVs in the M- trim package, which is their hard core near-race machines. The current X5 m50i is a ferocious 500+ hp tall station wagon that will smoke 98% of the cars on the road today. With 6 seats, 12 cup holders, and an (optional) built-in TV for the kids.
Yep. However, I was thinking about GM using the ‘Corvette’ brand name for their electric vehicles. Ford took heat for using the Mustang name for their electric CUV, but it didn’t seem to hurt demand for eother the electric or the gas cars. I was just speculating that GM might have decided to use the Corvette name because the precednt has been set by Ford successfully.
Brands are weird. Jeep and Hummer are the two examples I can think of that made the leap from model to brand without anyone gnashing their teeth. Willys Jeeps were distinct from Wagoneers and whatnot, I think, until the Wrangler name was coined and they all became Jeeps. That had to be equally jarring for people who saw a Jeep as a specific-ish vehicle.
Hummer was a model that became a brand with 3 models that became an EV, and nobody particularly cared. RAM is a brand now instead of a model and I don’t think anyone noticed.