# Gillette's controversial ad -or- I found the incels! **URL:** \ **Category:** The BBQ Pit\ **Created:** [January 17, 2019, 7:10pm UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939 "2019-01-17T19:10:05Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![Ike\_Witt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ike_witt/32/283_2.png) [@Ike\_Witt](https://boards.straightdope.com/u/Ike_Witt)\ **Post date:** [January 17, 2019, 10:36pm UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/21 "2019-01-17T22:36:22Z")
> [@Ukulele\_Ike](#): > > \*Grab the gusto > > Savor life > > Kick your dog > > And beat your wife\* > > BURMA SHAVE Was that a real one? ---
**Author:** ![BigT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bigt/32/12044_2.png) [@BigT](https://boards.straightdope.com/u/BigT)\ **Post date:** [January 17, 2019, 10:40pm UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/22 "2019-01-17T22:40:49Z")
It’s an ad saying “these things are wrong. A real man should stand up against them, rather than just letting them pass.” And who are the people who are upset? The people who do the wrong things. They claim it’s insulting men, since apparently violence and sexism are part of being a man. I’m glad you made this thread, dropzone, as I had to hold my tongue in the other thread. Pissing off these assholes is a bonus at this point. We need to stop with this fragile masculinity stereotype, and stop pretending that the “real men” are the ones who get offended. It is funny, BTW, how it inverses when it’s about them. When, say, a comic attacks transgender, Asian people, and school shooting survivors, anyone who gets upset is a snowflake. ---
**Author:** ![Chisquirrel](https://avatars.discourse-cdn.com/v4/letter/c/6bbea6/32.png) [@Chisquirrel](https://boards.straightdope.com/u/Chisquirrel)\ **Post date:** [January 17, 2019, 10:42pm UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/23 "2019-01-17T22:42:01Z")
> [@Elmore](#): > > Thats retarded. If I don’t need to be better then I don’t need to be told. If I do need to be better then I don’t want to hear it from a soulless multinational. It’s not that hard. You sure whine a lot. Is it warm where you are? Are you melting? ---
**Author:** ![Ace309](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ace309/32/1050_2.png) [@Ace309](https://boards.straightdope.com/u/Ace309)\ **Post date:** [January 17, 2019, 10:44pm UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/24 "2019-01-17T22:44:04Z")
My brother is very angry about this ad. His argument includes the fact that the ad “penalizes men being men,” and that he equates being manly with “working extra shifts to provide for his family.” He also claims that it’s inappropriate to behave misogynistically. I can’t quite parse how he believes all of those things at the same time. He’s angry that “they won’t be happy until we’re all butthurt soy boy GameStop ma’ams.” Really frustrating to be related to him when he acts this way in public. ---
**Author:** ![TroutMan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/troutman/32/6721_2.png) [@TroutMan](https://boards.straightdope.com/u/TroutMan)\ **Post date:** [January 17, 2019, 11:09pm UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/25 "2019-01-17T23:09:57Z")
> [@Elmore](#): > > Thats retarded. If I don’t need to be better then I don’t need to be told. If I do need to be better then I don’t want to hear it from a soulless multinational. It’s not that hard. Will you hear it from some rando on a message board? Because you need to be better. ---
**Author:** ![JohnT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnt/32/15048_2.png) [@JohnT](https://boards.straightdope.com/u/JohnT)\ **Post date:** [January 18, 2019, 12:04am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/26 "2019-01-18T00:04:19Z")
> [@BigT](#): > > It’s an ad saying “these things are wrong. A real man should stand up against them, rather than just letting them pass.” And who are the people who are upset? The people who do the wrong things. They claim it’s insulting men, since apparently violence and sexism are part of being a man. > > I’m glad you made this thread, dropzone, as I had to hold my tongue in the other thread. Pissing off these assholes is a bonus at this point. We need to stop with this fragile masculinity stereotype, and stop pretending that the “real men” are the ones who get offended. > > It is funny, BTW, how it inverses when it’s about them. When, say, a comic attacks transgender, Asian people, and school shooting survivors, anyone who gets upset is a snowflake. Conservativism is an ideology which promotes rugged masculinity by means of insufferable whining. ---
**Author:** ![RitterSport](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rittersport/32/6326_2.png) [@RitterSport](https://boards.straightdope.com/u/RitterSport)\ **Post date:** [January 18, 2019, 12:19am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/27 "2019-01-18T00:19:22Z")
> [@JohnT](#): > > Conservativism is an ideology which promotes rugged masculinity by means of insufferable whining. I love this! ---
**Author:** ![3trew](https://avatars.discourse-cdn.com/v4/letter/3/13edae/32.png) [@3trew](https://boards.straightdope.com/u/3trew)\ **Post date:** [January 18, 2019, 12:35am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/28 "2019-01-18T00:35:52Z")
I swear to God if these motherfuckers turn straight edges into the new “fedora” I will be a very angry man with a lot of sharp steel. Your neckbeards will not save you. I am well aware that this makes me part of the problem, but I’m doing my best to make up for it in other ways, and my inner sociopath assures me that the numbers work out for good in the end. ---
**Author:** ![Nava](https://avatars.discourse-cdn.com/v4/letter/n/da6949/32.png) [@Nava](https://boards.straightdope.com/u/Nava)\ **Post date:** [January 18, 2019, 6:41am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/29 "2019-01-18T06:41:27Z")
> [@3trew](#): > > I swear to God if these motherfuckers turn straight edges into the new “fedora” I will be a very angry man with a lot of sharp steel. Your neckbeards will not save you. I am well aware that this makes me part of the problem, but I’m doing my best to make up for it in other ways, and my inner sociopath assures me that the numbers work out for good in the end. Sorry but I’m not sure I understand what you’re saying. The “motherfuckers” are the people who think it’s ok to justify any kind of abusive behavior by a male with “boys will be boys”, or the people who say that’s not a justification any more than “oh gosh well I’m just a little girl” is? ---
**Author:** ![Great\_Antibob](https://avatars.discourse-cdn.com/v4/letter/g/e47c2d/32.png) [@Great\_Antibob](https://boards.straightdope.com/u/Great_Antibob)\ **Post date:** [January 18, 2019, 7:04am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/30 "2019-01-18T07:04:50Z")
> [@Elmore](#): > > The ad pissed me off. I don’t want some megacorp full of greedheads who’d sell their own mother for an extra nickel telling me to “be better”. Recent join date? Check. Posting almost exclusive in threads defending assholes, racists, misogynists, and the ilk? Check. Shows some familiarity with posters and board culture? Check. Keep those toes warm under that bridge! ---
**Author:** ![AK84](https://avatars.discourse-cdn.com/v4/letter/a/85e7bf/32.png) [@AK84](https://boards.straightdope.com/u/AK84)\ **Post date:** [January 18, 2019, 7:15am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/31 "2019-01-18T07:15:58Z")
> [@MrDibble](#): > > Ha Ha. Might just pick up another pack of blades tomorrow as a thank-you. Although I’m outnumbered 2-1 on the Gillette user front here by the women. Never get a woman a P&G product. ---
**Author:** ![3trew](https://avatars.discourse-cdn.com/v4/letter/3/13edae/32.png) [@3trew](https://boards.straightdope.com/u/3trew)\ **Post date:** [January 18, 2019, 7:22am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/32 "2019-01-18T07:22:18Z")
> [@Nava](#): > > Sorry but I’m not sure I understand what you’re saying. The “motherfuckers” are the people who think it’s ok to justify any kind of abusive behavior by a male with “boys will be boys”, or the people who say that’s not a justification any more than “oh gosh well I’m just a little girl” is? The abusers, but from a flippant approach. I like using a straight razor to shave. It seems like exactly the kind of thing the red pill idiots would latch onto as performative masculinity. If that association happens with straight razors as it did for long coats, men’s hats and Hawaiian shirts I will be very cross. I am under no illusion this is the actual problem, or even an actual problem. I apologize for the lack of clarity, most of my writing these days is meant for me and I usually understand my own nonsense. ---
**Author:** ![Nava](https://avatars.discourse-cdn.com/v4/letter/n/da6949/32.png) [@Nava](https://boards.straightdope.com/u/Nava)\ **Post date:** [January 18, 2019, 7:38am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/33 "2019-01-18T07:38:45Z")
Thanks for the clarification 🙂 ---
**Author:** ![BigT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bigt/32/12044_2.png) [@BigT](https://boards.straightdope.com/u/BigT)\ **Post date:** [January 18, 2019, 8:33am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/34 "2019-01-18T08:33:04Z")
> [@3trew](#): > > I apologize for the lack of clarity, most of my writing these days is meant for me and I usually understand my own nonsense. For what it’s worth, I understood you just fine. It helps that I know the culture you are referring to more than I wish I did. ---
**Author:** ![dropzone](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dropzone/32/7515_2.png) [@dropzone](https://boards.straightdope.com/u/dropzone)\ **Post date:** [January 18, 2019, 9:03am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/35 "2019-01-18T09:03:22Z")
I didn’t. In my culture, old drafters, a straight edge is a tool to help you draw straight lines. It turns out you meant straight razors, which hipsters picked up years ago. ---
**Author:** ![MrDibble](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mrdibble/32/114_2.png) [@MrDibble](https://boards.straightdope.com/u/MrDibble)\ **Post date:** [January 18, 2019, 9:59am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/36 "2019-01-18T09:59:21Z")
> [@AK84](#): > > Never get a woman a P&G product. The women in question get their own products, thanks. But why on Hastur’s xanthous Earth wouldn’t I? ---
**Author:** ![Broomstick](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/broomstick/32/246_2.png) [@Broomstick](https://boards.straightdope.com/u/Broomstick)\ **Post date:** [January 18, 2019, 10:19am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/37 "2019-01-18T10:19:25Z")
> [@Elmore](#): > > The ad pissed me off. I don’t want some megacorp full of greedheads who’d sell their own mother for an extra nickel telling me to “be better”. Do you take all advertising this personally? Must be exhausting… If an advertisement telling you not to be a jackass offends you then there is really only one conclusion. Hint: it’s not flattering to you. ---
**Author:** ![Measure\_for\_Measure](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/measure_for_measure/32/557_2.png) [@Measure\_for\_Measure](https://boards.straightdope.com/u/Measure_for_Measure)\ **Post date:** [January 18, 2019, 10:33am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/38 "2019-01-18T10:33:35Z")
My god, this ad is like an asshole self-own Rorschach test. ---
**Author:** ![AK84](https://avatars.discourse-cdn.com/v4/letter/a/85e7bf/32.png) [@AK84](https://boards.straightdope.com/u/AK84)\ **Post date:** [January 18, 2019, 10:34am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/39 "2019-01-18T10:34:47Z")
> [@MrDibble](#): > > The women in question get their own products, thanks. But why on Hastur’s xanthous Earth wouldn’t I? > **[Rely](https://en.m.wikipedia.org/wiki/Rely_(brand))** > > Rely may refer to: Bunch of fucks. ---
**Author:** ![Elmore](https://avatars.discourse-cdn.com/v4/letter/e/e9a140/32.png) [@Elmore](https://boards.straightdope.com/u/Elmore)\ **Post date:** [January 18, 2019, 11:18am UTC](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939/40 "2019-01-18T11:18:18Z")
> [@Broomstick](#): > > Do you take all advertising this personally? Must be exhausting… > > If an advertisement telling you not to be a jackass offends you then there is really only one conclusion. Hint: it’s not flattering to you. Look, its not their place to tell anyone how to act. Especially since they (a) have a history of being sexist themselves and (b) don’t give a shit about sexism and only want to make money. It’s like being told not to be sexist by Trump [Previous page](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939.md?page=1) [Next page](https://boards.straightdope.com/t/gillettes-controversial-ad-or-i-found-the-incels/827939.md?page=3)