# Got Milk? **URL:** \ **Category:** Factual Questions\ **Created:** [November 5, 2001, 4:53pm UTC](https://boards.straightdope.com/t/got-milk/91625 "2001-11-05T16:53:24Z")\ **Posts on this page:** 6\ **Page:** 1
**Author:** ![vivian](https://avatars.discourse-cdn.com/v4/letter/v/3e96dc/32.png) [@vivian](https://boards.straightdope.com/u/vivian)\ **Post date:** [November 5, 2001, 4:53pm UTC](https://boards.straightdope.com/t/got-milk/91625/1 "2001-11-05T16:53:24Z")
Why do they advertise milk, cheese and eggs? I mean, they are ‘staples’ in North America, so why do they feel the need to make up jingles and really cheesy (pun intended) ad campaigns? who’s behind it all? ---
**Author:** ![DMAAN](https://avatars.discourse-cdn.com/v4/letter/d/278dde/32.png) [@DMAAN](https://boards.straightdope.com/u/DMAAN)\ **Post date:** [November 5, 2001, 5:08pm UTC](https://boards.straightdope.com/t/got-milk/91625/2 "2001-11-05T17:08:18Z")
It’s the animals. They are trying to make us overly dependant so they can TAKE OVER THE WORLD… But seriously ther is an anti-milk lobby out there as well as for any other milk product. Their claim is that milk is not good for adults. Once you’ve been weened you should stay away from the stuff they say. Sales of softdrinks are also taking away from milk profits so the dairy industry must push its product just like any other industry. They don’t want you to drink milk only in the morning. Eggs I don’t know about. d ---
**Author:** ![BF](https://avatars.discourse-cdn.com/v4/letter/b/b5ac83/32.png) [@BF](https://boards.straightdope.com/u/BF)\ **Post date:** [November 5, 2001, 5:10pm UTC](https://boards.straightdope.com/t/got-milk/91625/3 "2001-11-05T17:10:27Z")
The La Leche Illuminati? :d&r: ---
**Author:** ![Ike\_Witt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ike_witt/32/283_2.png) [@Ike\_Witt](https://boards.straightdope.com/u/Ike_Witt)\ **Post date:** [November 5, 2001, 5:43pm UTC](https://boards.straightdope.com/t/got-milk/91625/4 "2001-11-05T17:43:28Z")
[Here](http://www.afpafitness.com/MILK.HTM) is a site that warns of the dangers of milk. ---
**Author:** ![breaknrun](https://avatars.discourse-cdn.com/v4/letter/b/bbce88/32.png) [@breaknrun](https://boards.straightdope.com/u/breaknrun)\ **Post date:** [November 5, 2001, 8:22pm UTC](https://boards.straightdope.com/t/got-milk/91625/5 "2001-11-05T20:22:35Z")
Many diet faddists shun dairy products because of their high fat content and since America has lots of vocal faddists, the dairy folks need to be more vocal in their own defense. Eggs especially but cheese and milk that are not lowfat tend to have a high percentage (\>50%) of calories come from fat but the average diet recommendation is to limit total caloric intake to about 30% fats. It’s impossible to stick by this general guideline if you have a diet that’s high in dairy products. From this site: [http://www.ars.usda.gov/is/np/fnrb/fnrb496.htm](http://www.ars.usda.gov/is/np/fnrb/fnrb496.htm) > [@](#): > > \*\*Milk consumption, on the other hand, dropped markedly across all age and gender groups since the late 1970’s. A little more than half of teens drank milk in 1994, compared to some three-fourths in the late 1970’s. \*\* This is from 1996. Egg and cheese consumption on the other hand seem to be increasing but egg exports are bigger for us. ---
**Author:** ![ShibbOleth](https://avatars.discourse-cdn.com/v4/letter/s/848f3c/32.png) [@ShibbOleth](https://boards.straightdope.com/u/ShibbOleth)\ **Post date:** [November 5, 2001, 9:25pm UTC](https://boards.straightdope.com/t/got-milk/91625/6 "2001-11-05T21:25:34Z")
> [@](#): > > The mark and logo for “got milk?” is a registered trademark of the California Fluid Milk Processor Advisory Board. People advertise things for many reasons, chief of these is to increase demand for products. Even staple products can vary in their usage. Associations of farmers or other producers of commodities will sometimes join together to try to increase sales or awareness of their products, which can of course increase their profits. For example if an ad campaign for milk increases consumption by 10%, one could expect a corresponding shift in profits. Or as others have stated they might even just be trying to offset a trend in reduced milk consumption.