# Great way to advertise vodka--Christmas Quality, Hannukah Pricing

**URL:** <https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871>\
**Category:** The BBQ Pit\
**Created:** [November 23, 2011, 2:23pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871 "2011-11-23T14:23:37Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![Annie-Xmas](https://avatars.discourse-cdn.com/v4/letter/a/ecc23a/32.png) [@Annie-Xmas](https://boards.straightdope.com/u/Annie-Xmas)\
**Post date:** [November 23, 2011, 2:23pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/1 "2011-11-23T14:23:37Z")

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[Story here](http://religion.blogs.cnn.com/2011/11/22/vodka-ad-boasting-christmas-quality-at-hanukkah-pricing-to-come-down-amid-complaints/)

The company got so manyi complaints they took it down. Ya think??

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**Author:** ![FriarTed](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/friarted/32/1052_2.png) [@FriarTed](https://boards.straightdope.com/u/FriarTed)\
**Post date:** [November 23, 2011, 2:35pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/2 "2011-11-23T14:35:13Z")

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I for one think it’s just adorable! Doggies in yamulkas! Who could find that offensive?

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**Author:** ![Enderw24](https://avatars.discourse-cdn.com/v4/letter/e/ba9def/32.png) [@Enderw24](https://boards.straightdope.com/u/Enderw24)\
**Post date:** [November 23, 2011, 2:37pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/3 "2011-11-23T14:37:15Z")

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“If the bottle lasts you eight days it’ll be a miracle!”

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**Author:** ![Larry\_Mudd](https://avatars.discourse-cdn.com/v4/letter/l/f14d63/32.png) [@Larry\_Mudd](https://boards.straightdope.com/u/Larry_Mudd)\
**Post date:** [November 23, 2011, 2:39pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/4 "2011-11-23T14:39:26Z")

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> [@FriarTed](#):
>
> Doggies in yamulkas! Who could find that offensive?

I think the [sheep-in-a-sombrero ad](http://www.adrants.com/images/escortquality.png) is **much** better.

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**Author:** ![carnivorousplant](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnivorousplant/32/3563_2.png) [@carnivorousplant](https://boards.straightdope.com/u/carnivorousplant)\
**Post date:** [November 23, 2011, 2:39pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/5 "2011-11-23T14:39:47Z")

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> [@Enderw24](#):
>
> “If the bottle lasts you eight days it’ll be a miracle!”

I can’t beat that. 🙂

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**Author:** ![MeanOldLady](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/meanoldlady/32/10737_2.png) [@MeanOldLady](https://boards.straightdope.com/u/MeanOldLady)\
**Post date:** [November 23, 2011, 2:40pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/6 "2011-11-23T14:40:38Z")

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So am I the worst person in the world for thinking this is funny? Edit: Wait a minute. This is funny too:

> [@Larry\_Mudd](#):
>
> I think the [sheep-in-a-sombrero ad](http://www.adrants.com/images/escortquality.png) is **much** better.

I love these guys, and want them to do my advertising.

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**Author:** ![tdn](https://avatars.discourse-cdn.com/v4/letter/t/94ad74/32.png) [@tdn](https://boards.straightdope.com/u/tdn)\
**Post date:** [November 23, 2011, 2:45pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/7 "2011-11-23T14:45:05Z")

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I’m sold. Maybe I’ll pick up a bottle.

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**Author:** ![MeanOldLady](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/meanoldlady/32/10737_2.png) [@MeanOldLady](https://boards.straightdope.com/u/MeanOldLady)\
**Post date:** [November 23, 2011, 2:48pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/8 "2011-11-23T14:48:08Z")

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[Here’s another one](http://2.bp.blogspot.com/_0kDThFAJFUk/TDS3UGqXR8I/AAAAAAAAB3Q/lmJCo-X64DY/s1600/wass+stevens+wodka+vodka.jpg). These guys are terrific. Edit: Okay, [one more.](http://marketingmasterinsights.com/input/wp-content/uploads/2011/10/wodka093011.jpg).

Welp, I know what I’m getting from the candy store tonight.

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**Author:** ![BigT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bigt/32/12044_2.png) [@BigT](https://boards.straightdope.com/u/BigT)\
**Post date:** [November 23, 2011, 5:47pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/9 "2011-11-23T17:47:48Z")

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It just seems to me like they were thinking one thing, while communicating another. They were probably thinking about how Chanukah is a relatively small Jewish holiday and involves eight small gifts, while Christmas is a rather large holiday for Christians and tends to involve much larger gifts. I seriously doubt anyone intended to imply that Chanukah was less important because it’s Jewish, or to play into the Jewish penny-pincher stereotype. Unfortunately, in the current climate, it’s nearly impossible to communicate the first without also communicating the second.

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**Author:** ![AClockworkMelon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aclockworkmelon/32/10803_2.png) [@AClockworkMelon](https://boards.straightdope.com/u/AClockworkMelon)\
**Post date:** [November 23, 2011, 5:51pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/10 "2011-11-23T17:51:00Z")

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I thought it was hilarious.

> [@BigT](#):
>
> I seriously doubt anyone intended … to play into the Jewish penny-pincher stereotype.

Are you fucking kidding me?

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**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\
**Post date:** [November 23, 2011, 5:56pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/11 "2011-11-23T17:56:33Z")

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Is that an Afghan hound wearing the yarmulke? I’m surprised CAIR didn’t get into the act to denounce the insult to Muslims.

Since this outfit’s previous ad campaigns referenced Newark and hookers to indicate how inexpensive their vodka is, following up with a Jewish holiday probably wasn’t exceptionally smart. :dubious:

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**Author:** ![VinylTurnip](https://avatars.discourse-cdn.com/v4/letter/v/b2d939/32.png) [@VinylTurnip](https://boards.straightdope.com/u/VinylTurnip)\
**Post date:** [November 23, 2011, 6:27pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/12 "2011-11-23T18:27:48Z")

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> [@BigT](#):
>
> It just seems to me like they were thinking one thing, while communicating another. They were probably thinking about how Chanukah is a relatively small Jewish holiday and involves eight small gifts, while Christmas is a rather large holiday for Christians and tends to involve much larger gifts.

God, you’re a hopeless fucking moron.

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**Author:** ![carnivorousplant](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnivorousplant/32/3563_2.png) [@carnivorousplant](https://boards.straightdope.com/u/carnivorousplant)\
**Post date:** [November 23, 2011, 6:52pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/13 "2011-11-23T18:52:42Z")

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> [@BigT](#):
>
> They were probably thinking about how Chanukah is a relatively small Jewish holiday and involves eight small gifts, while Christmas is a rather large holiday for Christians and tends to involve much larger gifts.

I’d buy that, but as you say, it is easily misinterpreted.

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**Author:** ![MsRobyn](https://avatars.discourse-cdn.com/v4/letter/m/90ced4/32.png) [@MsRobyn](https://boards.straightdope.com/u/MsRobyn)\
**Post date:** [November 23, 2011, 6:53pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/14 "2011-11-23T18:53:56Z")

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I know two things. First, the Anti-Defamation League needs to pull their panties out of their ass. It’s true that the ad was offensive, but c’mon. It was thoughtlessness, not malevolence.

On the other hand, **BigT** isn’t thoughtless, he’s brainless. His post reflects logic so tortured that it would confess to just about anything.

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**Author:** ![SpoilerVirgin](https://avatars.discourse-cdn.com/v4/letter/s/4491bb/32.png) [@SpoilerVirgin](https://boards.straightdope.com/u/SpoilerVirgin)\
**Post date:** [November 23, 2011, 7:14pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/15 "2011-11-23T19:14:17Z")

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> [@BigT](#):
>
> It just seems to me like they were thinking one thing, while communicating another. They were probably thinking about how Chanukah is a relatively small Jewish holiday and involves eight small gifts, while Christmas is a rather large holiday for Christians and tends to involve much larger gifts. I seriously doubt anyone intended to imply that Chanukah was less important because it’s Jewish, or to play into the Jewish penny-pincher stereotype. Unfortunately, in the current climate, it’s nearly impossible to communicate the first without also communicating the second.

> [@VinylTurnip](#):
>
> God, you’re a hopeless fucking moron.

No, actually he is spot on, if you read the article, the creative lead on the campaign, who is Jewish, says exactly this: “The point of the campaign was to liken the brand to Hanukkah as the “understated” holiday of the season.”

It was extremely tone deaf, especially for a Jewish ad exec, but it wasn’t malicious.

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**Author:** ![AClockworkMelon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aclockworkmelon/32/10803_2.png) [@AClockworkMelon](https://boards.straightdope.com/u/AClockworkMelon)\
**Post date:** [November 23, 2011, 7:17pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/16 "2011-11-23T19:17:41Z")

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> [@SpoilerVirgin](#):
>
> No, actually he is spot on, if you read the article, the creative lead on the campaign, who is Jewish, says exactly this: “The point of the campaign was to liken the brand to Hanukkah as the “understated” holiday of the season.”

He’s lying.

It’s the exact same joke as “Jesus saves but Moses invests!”

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**Author:** ![Kyrie\_Eleison](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kyrie_eleison/32/7682_2.png) [@Kyrie\_Eleison](https://boards.straightdope.com/u/Kyrie_Eleison)\
**Post date:** [November 23, 2011, 7:35pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/17 "2011-11-23T19:35:02Z")

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> [@AClockworkMelon](#):
>
> He’s lying.

Seems unlikely. His explanation is more in keeping with the other ads in the campaign. Prostitutes: A hooker is a cheaper, lower quality prostitute than an escort. Actors: A reality-tv star is a cheaper, lower quality actor than a movie star. Places: Newark is a cheaper, lower quality place than the Hamptons.

So why shouldn’t I buy his explanation? Holidays: Hannukah is a cheaper, lower quality holiday than Christmas.

Tone deaf wit to be sure, but why shouldn’t I believe that this, like the other ads, was just drawing on a direct comparison of the two things mentioned? Then we can talk about whether calling Hannukah a cheaper, lower quality Christmas is itself offensive. But I’m not buying that the intent necessarily was “Wink, wink, you know, Hannukah=Jews=cheapskates,” since it’s not in keeping with the rest of the ads.

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**Author:** ![Freudian\_Slit](https://avatars.discourse-cdn.com/v4/letter/f/5daacb/32.png) [@Freudian\_Slit](https://boards.straightdope.com/u/Freudian_Slit)\
**Post date:** [November 23, 2011, 7:38pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/18 "2011-11-23T19:38:32Z")

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I don’t care what the explanation is. Bring on the Wodka.

Also, I interpreted the Afghan hound in the reality star one as the back of a woman’s head about to go down on the guy.

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**Author:** ![tdn](https://avatars.discourse-cdn.com/v4/letter/t/94ad74/32.png) [@tdn](https://boards.straightdope.com/u/tdn)\
**Post date:** [November 23, 2011, 7:42pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/19 "2011-11-23T19:42:54Z")

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I have to wonder about these ad execs that intentionally set out to insult an ethnic group. Do they start their meetings with “So how can we lose money for our clients?”

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**Author:** ![bup](https://avatars.discourse-cdn.com/v4/letter/b/6bbea6/32.png) [@bup](https://boards.straightdope.com/u/bup)\
**Post date:** [November 23, 2011, 7:55pm UTC](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871/20 "2011-11-23T19:55:44Z")

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They should have paid the SDMB for our [\_\_\_\_\_, the Poor Man’s \_\_\_\_\_](http://boards.straightdope.com/sdmb/showthread.php?t=457224) thread.

Alec Baldwin Quality, Stephen Baldwin pricing.

Vicodin Quality, Tylenol and cough syrup pricing.

LA Lakers Quality, LA Clippers pricing.

[Next page](https://boards.straightdope.com/t/great-way-to-advertise-vodka-christmas-quality-hannukah-pricing/603871.md?page=2)
