# Guys, I'm in the market for a new brand of boxer briefs. Anyone have a strong brand loyalty?

**URL:** <https://boards.straightdope.com/t/guys-im-in-the-market-for-a-new-brand-of-boxer-briefs-anyone-have-a-strong-brand-loyalty/804168>\
**Category:** In My Humble Opinion\
**Created:** [December 11, 2017, 2:04am UTC](https://boards.straightdope.com/t/guys-im-in-the-market-for-a-new-brand-of-boxer-briefs-anyone-have-a-strong-brand-loyalty/804168 "2017-12-11T02:04:51Z")\
**Posts on this page:** 5\
**Page:** 3

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**Author:** ![Enright3](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/enright3/32/2897_2.png) [@Enright3](https://boards.straightdope.com/u/Enright3)\
**Post date:** [December 12, 2017, 3:59pm UTC](https://boards.straightdope.com/t/guys-im-in-the-market-for-a-new-brand-of-boxer-briefs-anyone-have-a-strong-brand-loyalty/804168/41 "2017-12-12T15:59:05Z")

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> [@Chefguy](#):
>
> I like the ones they sell at Costco.

Agreed. I came in here to say this very thing. The Kirkland Underwear are amazingly comfortable. I don’t even go in store to get them anymore; My last underwear purchase was made through their website.

Good Stuff

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**Author:** ![Living\_Well\_Is\_Best\_Revenge](https://avatars.discourse-cdn.com/v4/letter/l/6bbea6/32.png) [@Living\_Well\_Is\_Best\_Revenge](https://boards.straightdope.com/u/Living_Well_Is_Best_Revenge)\
**Post date:** [December 12, 2017, 4:01pm UTC](https://boards.straightdope.com/t/guys-im-in-the-market-for-a-new-brand-of-boxer-briefs-anyone-have-a-strong-brand-loyalty/804168/42 "2017-12-12T16:01:06Z")

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Kirkland stuff is good quality. Call me a snob but I just can’t have my underwear, coffee, paper towels, and tires all be the same brand.

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**Author:** ![Doctor\_Jackson](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/doctor_jackson/32/32_2.png) [@Doctor\_Jackson](https://boards.straightdope.com/u/Doctor_Jackson)\
**Post date:** [December 12, 2017, 7:13pm UTC](https://boards.straightdope.com/t/guys-im-in-the-market-for-a-new-brand-of-boxer-briefs-anyone-have-a-strong-brand-loyalty/804168/43 "2017-12-12T19:13:51Z")

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My needs are simple and Hanes fulfills them in the boxer brief realm.

> [@Slash1972](#):
>
> Hold on a second. Before you were married, you separated your laundry into colors???

I’m married and still don’t. My wife and I have a laundry understanding - I’ll do mine my way (all colors, textures, fabrics in one load; cold wash, cold rinse) and she can do hers any way she wants. Works really well!

> [@Living\_Well\_Is\_Best\_Revenge](#):
>
> Kirkland stuff is good quality. Call me a snob but I just can’t have my underwear, coffee, paper towels, and tires all be the same brand.

I don’t mind them being the same brand, but I draw the line at them all being the same color.

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**Author:** ![It\_s\_Not\_Rocket\_Surgery](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/it_s_not_rocket_surgery/32/312_2.png) [@It\_s\_Not\_Rocket\_Surgery](https://boards.straightdope.com/u/It_s_Not_Rocket_Surgery)\
**Post date:** [December 12, 2017, 11:16pm UTC](https://boards.straightdope.com/t/guys-im-in-the-market-for-a-new-brand-of-boxer-briefs-anyone-have-a-strong-brand-loyalty/804168/44 "2017-12-12T23:16:42Z")

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[Uniqlo AIRisms](https://www.uniqlo.com/us/en/men/innerwear-and-socks/airism) are worth trying; very satiny and light feel (bot not commando light).

[Comfortable Club](https://comfortableclub.com/collections/mens) has the most comfortable ones I’ve tried (which includes Kirkland) but they don’t last for more than a year or two. Still worth it, though, especially at current clearance prices.

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**Author:** ![Sasquatch\_1](https://avatars.discourse-cdn.com/v4/letter/s/8491ac/32.png) [@Sasquatch\_1](https://boards.straightdope.com/u/Sasquatch_1)\
**Post date:** [December 13, 2017, 4:56am UTC](https://boards.straightdope.com/t/guys-im-in-the-market-for-a-new-brand-of-boxer-briefs-anyone-have-a-strong-brand-loyalty/804168/45 "2017-12-13T04:56:06Z")

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I was in Australia on vacation and bought some black Tradie boxer/briefs. Best underwear I ever had, so I still sometimes order them.

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