# Hail to the V

**URL:** <https://boards.straightdope.com/t/hail-to-the-v/601284>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [October 30, 2011, 2:44pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284 "2011-10-30T14:44:36Z")\
**Posts on this page:** 19\
**Page:** 1

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**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\
**Post date:** [October 30, 2011, 2:44pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/1 "2011-10-30T14:44:36Z")

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Late last night, I saw this on TV, and had no idea what it was about until the end, at which point my jaw dropped:

[![]( " - YouTube") ](https://www.youtube.com/watch?v=MxW_ZCd64tg)

But it gets better. If you go to their site, you get this piece of wonderfulness:

> **[Welcome to Summer's Eve®](https://www.summerseve.com/)**
>
> Summer’s Eve® products are made specifically for your vaginal area. Visit our site and find out which product is right for you.

It apparently keeps track of your visits, because the second time you go there you get a different message. If you navigate the site, you’re confronted by more talking hand/vaginas. It’s a combination of fascinating and oddly humorous marketing and kinda creepy images.

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**Author:** ![John\_DiFool](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/john_difool/32/19543_2.png) [@John\_DiFool](https://boards.straightdope.com/u/John_DiFool)\
**Post date:** [October 30, 2011, 2:45pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/2 "2011-10-30T14:45:45Z")

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V for Vaginitis?

Remember remember the 5th of November  
The itching, and burning, and spots…

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**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\
**Post date:** [October 30, 2011, 2:47pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/3 "2011-10-30T14:47:25Z")

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And have you taken a good look at their new logo – it basically is a vulva with “S|E” on it.

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**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\
**Post date:** [October 30, 2011, 2:50pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/4 "2011-10-30T14:50:22Z")

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Apparently this has been going on for a while. Here’s a Salon article on it:

> **["Hail to the V!"](https://www.salon.com/2011/07/19/summers_eve/)**
>
> Is Summer's Eve's new ad campaign empowering -- or just crazy?

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**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\
**Post date:** [October 30, 2011, 2:53pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/5 "2011-10-30T14:53:14Z")

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But wait, there’s more!:

> **[thatsvaginal.com](http://thatsvaginal.com/)**
>
> This domain may be for sale!

Vaginal!!!

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**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\
**Post date:** [October 30, 2011, 3:04pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/6 "2011-10-30T15:04:06Z")

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I hate being late to the party. Evidently there was already controversy about the different ethinc groups addressed in the original ad campaign:

> **[Summer's Eve Ads Miss the Mark](https://abcnews.go.com/Business/summers-eve-ad-outrage/story?id=14114933)**
>
> Summer's Eve "hail to the V" ad campaign called racist, sexist and borderline obscene by some

Which explains the parody ad that otherwise left me confused:

> **[hail to the v - Yahoo Video Search Results](https://video.search.yahoo.com/search/video?p=hail%2Bto%2Bthe%2Bv)**
>
> The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.

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**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\
**Post date:** [October 30, 2011, 3:15pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/7 "2011-10-30T15:15:50Z")

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Just to show you that this sort of thing isn’t restricted to that one company:

[![](https://img.youtube.com/vi/WAk77Kr_OwQ/hqdefault.jpg "Schick Quattro TrimStyle For Women") ](https://www.youtube.com/watch?v=WAk77Kr_OwQ)

Pepper mill says she’s seen these. I obviously watch the wrong shows, and am not part of their target audience And i really want that thing for trimming the hedges in front of my house.

[![](https://img.youtube.com/vi/rfed1DT1PGA/hqdefault.jpg "Schick: Mow the Lawn") ](https://www.youtube.com/watch?v=rfed1DT1PGA)

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**Author:** ![Uosdwis\_R.Dewoh](https://avatars.discourse-cdn.com/v4/letter/u/9e8a1a/32.png) [@Uosdwis\_R.Dewoh](https://boards.straightdope.com/u/Uosdwis_R.Dewoh)\
**Post date:** [October 30, 2011, 3:29pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/8 "2011-10-30T15:29:19Z")

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Great, one more thing women can feel bad about. How dare women let their vaginas smell during their periods! Get some Summer’s eve cleansing wash and clean that stink hole, you dirty slut!

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**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\
**Post date:** [October 30, 2011, 3:30pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/9 "2011-10-30T15:30:47Z")

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The Colbert Report apparently has already mercilessly parodied the original ads:

> **[Summer's Eve Cleanses YouTube of Controversial Ad](https://adage.com/article/adages/summer-s-eve-cleanses-youtube-controversial-ad/228960)**
>
> Fleet Laboratories has pulled the controversial talking-hand-puppet-vagina web ads for its Summer's Eve washes.

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**Author:** ![Taomist](https://avatars.discourse-cdn.com/v4/letter/t/53a042/32.png) [@Taomist](https://boards.straightdope.com/u/Taomist)\
**Post date:** [October 30, 2011, 9:45pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/10 "2011-10-30T21:45:17Z")

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Yeah, saw that first ad last night for the first time.  
I’m still ‘WTF’.

And the Colbert show, with the racial variations…wow. Holy shit. 😛

‘In America, our vaginas speak english!’

Just…wow. :p:p

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**Author:** ![Rigamarole](https://avatars.discourse-cdn.com/v4/letter/r/77aa72/32.png) [@Rigamarole](https://boards.straightdope.com/u/Rigamarole)\
**Post date:** [October 30, 2011, 11:28pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/11 "2011-10-30T23:28:51Z")

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You know, these ads are pretty edgy. One might even say quite… ballsy.

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**Author:** ![Taomist](https://avatars.discourse-cdn.com/v4/letter/t/53a042/32.png) [@Taomist](https://boards.straightdope.com/u/Taomist)\
**Post date:** [October 30, 2011, 11:39pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/12 "2011-10-30T23:39:29Z")

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Took cojones for that last one, that’s for sure.

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**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\
**Post date:** [October 30, 2011, 11:51pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/13 "2011-10-30T23:51:55Z")

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“I’m not feeling so fresh” commercials have been around for decades. What makes these ads great is their celebratory tone.

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**Author:** ![ProbablyProcrastinating](https://avatars.discourse-cdn.com/v4/letter/p/57b2e6/32.png) [@ProbablyProcrastinating](https://boards.straightdope.com/u/ProbablyProcrastinating)\
**Post date:** [October 31, 2011, 5:12am UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/14 "2011-10-31T05:12:20Z")

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I’m looking at the article, and all I can think when she writes that the skylines are a phallic ode, is that a pyramid is an inverted V shape. Hail to the V, indeed.

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**Author:** ![LurkMeister](https://avatars.discourse-cdn.com/v4/letter/l/3da27b/32.png) [@LurkMeister](https://boards.straightdope.com/u/LurkMeister)\
**Post date:** [October 31, 2011, 2:16pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/15 "2011-10-31T14:16:17Z")

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> [@CalMeacham](#):
>
> But wait, there’s more!:
> 
> [http://thatsvaginal.com/](http://thatsvaginal.com/)
> 
> Vaginal!!!

Why do I keep trying to say “That’s Vaginal” to the tune of that Dean Martin classic, “That’s Amore!”?

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**Author:** ![cmyk](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cmyk/32/3353_2.png) [@cmyk](https://boards.straightdope.com/u/cmyk)\
**Post date:** [October 31, 2011, 11:28pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/16 "2011-10-31T23:28:27Z")

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This is what happens when you let Michael Bay make vagina commercials.

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**Author:** ![cmyk](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cmyk/32/3353_2.png) [@cmyk](https://boards.straightdope.com/u/cmyk)\
**Post date:** [October 31, 2011, 11:30pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/17 "2011-10-31T23:30:08Z")

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…and subsequently, Michel Gondry.

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**Author:** ![Troppus](https://avatars.discourse-cdn.com/v4/letter/t/a587f6/32.png) [@Troppus](https://boards.straightdope.com/u/Troppus)\
**Post date:** [October 31, 2011, 11:34pm UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/18 "2011-10-31T23:34:28Z")

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I hope Jim Henson directs the next one.

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**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\
**Post date:** [November 1, 2011, 12:00am UTC](https://boards.straightdope.com/t/hail-to-the-v/601284/19 "2011-11-01T00:00:47Z")

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As long as it isn’t Sam Peckinpah, we’re good.
