# Half hour infomercials for CLOROX?

**URL:** <https://boards.straightdope.com/t/half-hour-infomercials-for-clorox/271580>\
**Category:** Cafe Society\
**Created:** [October 28, 2004, 12:21am UTC](https://boards.straightdope.com/t/half-hour-infomercials-for-clorox/271580 "2004-10-28T00:21:00Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Leaper](https://avatars.discourse-cdn.com/v4/letter/l/4bbf92/32.png) [@Leaper](https://boards.straightdope.com/u/Leaper)\
**Post date:** [October 28, 2004, 12:21am UTC](https://boards.straightdope.com/t/half-hour-infomercials-for-clorox/271580/1 "2004-10-28T00:21:00Z")

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Is Clorox Bleach (and its related cleaning products) the first well-established brand to have its own half hour infomercial? Why did they feel they needed it? To cash in on a cleanliness craze? Because their sales are getting hammered by the Oxy-Clean type products?