# Hallmark Channel buckles to pressure

**URL:** <https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912>\
**Category:** Great Debates\
**Created:** [December 15, 2019, 9:21pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912 "2019-12-15T21:21:35Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![atimnie](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/atimnie/32/11_2.png) [@atimnie](https://boards.straightdope.com/u/atimnie)\
**Post date:** [December 15, 2019, 9:21pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/1 "2019-12-15T21:21:35Z")

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Given an opportunity to stand up for what is right, Hallmark has buckled under pressure from conservative idiots and has pulled an ad featuring a same sex wedding. Gay marriage has been legal for four years, and somehow this is still controversial enough for Hallmark to fold like a piece of wet cardboard. As if their horrid Christmas movies wasn’t enough reason to hate them.

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**Author:** ![D\_Anconia](https://avatars.discourse-cdn.com/v4/letter/d/67e7ee/32.png) [@D\_Anconia](https://boards.straightdope.com/u/D_Anconia)\
**Post date:** [December 15, 2019, 10:11pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/2 "2019-12-15T22:11:17Z")

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> [@atimnie](#):
>
> Given an opportunity to stand up for what is right, Hallmark has buckled under pressure from conservative idiots and has pulled an ad featuring a same sex wedding. Gay marriage has been legal for four years, and somehow this is still controversial enough for Hallmark to fold like a piece of wet cardboard. As if their horrid Christmas movies wasn’t enough reason to hate them.

Since this is GD, do you have a cite?

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**Author:** ![Larry\_Borgia](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/larry_borgia/32/156_2.png) [@Larry\_Borgia](https://boards.straightdope.com/u/Larry_Borgia)\
**Post date:** [December 15, 2019, 10:18pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/3 "2019-12-15T22:18:30Z")

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> [@D\_Anconia](#):
>
> Since this is GD, do you have a cite?

[https://lmgtfy.com/?q=hallmark+channel+same+sex+kiss&pp=1](https://lmgtfy.com/?q=hallmark+channel+same+sex+kiss&pp=1)

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**Author:** ![Baker](https://avatars.discourse-cdn.com/v4/letter/b/bb73d2/32.png) [@Baker](https://boards.straightdope.com/u/Baker)\
**Post date:** [December 15, 2019, 10:19pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/4 "2019-12-15T22:19:32Z")

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> **[Hallmark Channel apologizes for pulling ads featuring same-sex weddings | CNN...](https://www.cnn.com/2019/12/15/business/hallmark-same-sex-advertisement-backlash/index.html)**
>
> The Hallmark Channel is reversing its decision to pull advertisements featuring same-sex couples and apologizing for removing them in the first place, a network spokeswoman told CNN Business.

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**Author:** ![Larry\_Borgia](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/larry_borgia/32/156_2.png) [@Larry\_Borgia](https://boards.straightdope.com/u/Larry_Borgia)\
**Post date:** [December 15, 2019, 10:21pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/5 "2019-12-15T22:21:51Z")

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As to the OP:Yeah, it sucks. But it’s Hallmark. Consider their audience. And why are you watching Hallmark Christmas movies? Are you torturing someone for information? I’d crack in five minutes.

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**Author:** ![What\_Exit](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/what_exit/32/10652_2.png) [@What\_Exit](https://boards.straightdope.com/u/What_Exit)\
**Post date:** [December 15, 2019, 10:30pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/6 "2019-12-15T22:30:18Z")

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I think Hallmark’s audience probably skews old, white and conservative. Outside of the occasional Columbo episode, I never watch that blandiest of bland channels.

It is probably a sound business decision for them. You want to make it unsound? Start some sort of boycott for their advertisers, but I suspects Depends and the like will be sufficiently immune to a liberal boycott.

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**Author:** ![DrDeth](https://avatars.discourse-cdn.com/v4/letter/d/b487fb/32.png) [@DrDeth](https://boards.straightdope.com/u/DrDeth)\
**Post date:** [December 15, 2019, 10:32pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/7 "2019-12-15T22:32:08Z")

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I dont blame Hallmark so much as “One Million Moms” = what a bunch of bigots!:mad:

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**Author:** ![atimnie](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/atimnie/32/11_2.png) [@atimnie](https://boards.straightdope.com/u/atimnie)\
**Post date:** [December 15, 2019, 10:36pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/8 "2019-12-15T22:36:47Z")

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I don’t watch Hallmark, I don’t even have a working TV, I ran across the information here…

> **[Hallmark Zola ad - Bing](https://www.bing.com/search?q=Hallmark%2BZola%2Bad&filters=tnTID%3a%22BFB11CB5-6E5E-4c3a-9669-7177014259BD%22%2BtnVersion%3a%223307021%22%2Bsegment%3a%22popularnow.carousel%22%2BtnCol%3a%221%22%2BtnOrder%3a%22c61a7564-a083-42d5-ad10-edcd91472002%22&FORM=HPNN01)**
>
> Intelligent search from Bing makes it easier to quickly find what you’re looking for and rewards you.

…from the Bing start page.

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**Author:** ![Larry\_Borgia](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/larry_borgia/32/156_2.png) [@Larry\_Borgia](https://boards.straightdope.com/u/Larry_Borgia)\
**Post date:** [December 15, 2019, 10:39pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/9 "2019-12-15T22:39:20Z")

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> [@DrDeth](#):
>
> I dont blame Hallmark so much as “One Million Moms” = what a bunch of bigots!:mad:

I think they are 975,000 moms short of that number.

The corporate doublespeak coming out of Hallmark is annoying, but I guess they can’t say “Hey, man, We’ve got nothing against gay people, but our audience is a bunch of elderly bigots. What are we gonna do?”

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**Author:** ![What\_Exit](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/what_exit/32/10652_2.png) [@What\_Exit](https://boards.straightdope.com/u/What_Exit)\
**Post date:** [December 15, 2019, 10:41pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/10 "2019-12-15T22:41:28Z")

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> [@Larry\_Borgia](#):
>
> …  
> The corporate doublespeak coming out of Hallmark is annoying, but I guess they can’t say “Hey, man, We’ve got nothing against gay people, but our audience is a bunch of elderly bigots. What are we gonna do?”

But wouldn’t it be wonderful if they did say that?

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**Author:** ![Bryan\_Ekers](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bryan_ekers/32/183_2.png) [@Bryan\_Ekers](https://boards.straightdope.com/u/Bryan_Ekers)\
**Post date:** [December 15, 2019, 11:03pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/11 "2019-12-15T23:03:49Z")

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Y’know how us coastal elite types consider the middle of the continent and its waves of mediocre hicktacularity “flyover country”? On my remote control, the Hallmark Channel is flipover country.

[_sips a café latte, sneers_]

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**Author:** ![DrDeth](https://avatars.discourse-cdn.com/v4/letter/d/b487fb/32.png) [@DrDeth](https://boards.straightdope.com/u/DrDeth)\
**Post date:** [December 15, 2019, 11:05pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/12 "2019-12-15T23:05:26Z")

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I actually tweeted on the Hallmarks page. I do maybe two tweets a year. This pissed me off, I thought we were over this by now.

That was a lovely little ad.

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**Author:** ![atimnie](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/atimnie/32/11_2.png) [@atimnie](https://boards.straightdope.com/u/atimnie)\
**Post date:** [December 15, 2019, 11:21pm UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/13 "2019-12-15T23:21:35Z")

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To the right, tolerance is wrong. To all right thinkers, the right is wrong.

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**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\
**Post date:** [December 16, 2019, 12:18am UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/14 "2019-12-16T00:18:02Z")

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> [@What\_Exit](#):
>
> I think Hallmark’s audience probably skews old, white and conservative.

This is likely generally true, but Hallmark’s Christmas movies (as bland and predictable as they are) are surprisingly popular among younger people, particularly younger women – I suspect that they’re the emotional equivalent of comfort food. There’s always a happy ending, and they’re filled with traditional, nostalgic Christmas imagery.

Bear in mind that Hallmark, itself, is a conservative, family-owned company. If one watches any of the Hallmark Christmas movies (my wife adores them, and so, I wind up watching a lot of them “by osmosis”), you’ll notice, for example, that there is never even a hint of sex (the heroine and the man she falls in love with will share three kisses, max), and no divorce, either – while one of the tropes in the films is that the male character has a young daughter, those men are _always_ widowers, never divorces.

Given that, I think I’m not surprised at all that they agreed to pull the ad in question. Disappointed, but not surprised.

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**Author:** ![carrps](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carrps/32/2957_2.png) [@carrps](https://boards.straightdope.com/u/carrps)\
**Post date:** [December 16, 2019, 12:48am UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/15 "2019-12-16T00:48:53Z")

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Ugh, those movies are _awful_. Even my younger sister (who does love her some glurge) can’t watch them. SNL did a quite funny parody of Hallmark Christmas movies last night.

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**Author:** ![Bryan\_Ekers](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bryan_ekers/32/183_2.png) [@Bryan\_Ekers](https://boards.straightdope.com/u/Bryan_Ekers)\
**Post date:** [December 16, 2019, 12:59am UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/16 "2019-12-16T00:59:12Z")

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[THIS](https://www.youtube.com/watch?v=kQTm0GFtrpQ) is the response Hallmark should get!

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**Author:** ![Smapti](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/smapti/32/17938_2.png) [@Smapti](https://boards.straightdope.com/u/Smapti)\
**Post date:** [December 16, 2019, 3:24am UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/17 "2019-12-16T03:24:23Z")

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[And now they’ve caved on their caving.](https://www.cnn.com/2019/12/15/business/hallmark-same-sex-advertisement-backlash/index.html)

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<div class="post-metadata">

**Author:** ![Velocity](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/velocity/32/18006_2.png) [@Velocity](https://boards.straightdope.com/u/Velocity)\
**Post date:** [December 16, 2019, 3:28am UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/18 "2019-12-16T03:28:57Z")

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Cancel culture exists on the right, too.

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<div class="post-metadata">

**Author:** ![kayT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kayt/32/3633_2.png) [@kayT](https://boards.straightdope.com/u/kayT)\
**Post date:** [December 16, 2019, 3:29am UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/19 "2019-12-16T03:29:08Z")

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> [@Smapti](#):
>
> [And now they’ve caved on their caving.](https://www.cnn.com/2019/12/15/business/hallmark-same-sex-advertisement-backlash/index.html)

This was posted in post 4. Hallmark has already changed their ways and apologized.

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<div class="post-metadata">

**Author:** ![Bryan\_Ekers](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bryan_ekers/32/183_2.png) [@Bryan\_Ekers](https://boards.straightdope.com/u/Bryan_Ekers)\
**Post date:** [December 16, 2019, 3:29am UTC](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912/20 "2019-12-16T03:29:42Z")

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> [@Smapti](#):
>
> [And now they’ve caved on their caving.](https://www.cnn.com/2019/12/15/business/hallmark-same-sex-advertisement-backlash/index.html)

They knew they were in trouble; they felt their blood draining and made a weak and cowardly response.

It was an inferior venal caving.

[Next page](https://boards.straightdope.com/t/hallmark-channel-buckles-to-pressure/844912.md?page=2)
