# Has a movie ever been as anticipated as Avengers: Endgame

**URL:** <https://boards.straightdope.com/t/has-a-movie-ever-been-as-anticipated-as-avengers-endgame/828919>\
**Category:** Cafe Society\
**Created:** [February 4, 2019, 1:11am UTC](https://boards.straightdope.com/t/has-a-movie-ever-been-as-anticipated-as-avengers-endgame/828919 "2019-02-04T01:11:25Z")\
**Posts on this page:** 9\
**Page:** 5

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**Author:** ![iamthewalrus\_3](https://avatars.discourse-cdn.com/v4/letter/i/258eb7/32.png) [@iamthewalrus\_3](https://boards.straightdope.com/u/iamthewalrus_3)\
**Post date:** [February 6, 2019, 5:21pm UTC](https://boards.straightdope.com/t/has-a-movie-ever-been-as-anticipated-as-avengers-endgame/828919/81 "2019-02-06T17:21:42Z")

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> [@EllisDee](#):
>
> That’s out of context. Here’s the context:
> 
> Assertion: People have been anticipating this movie for 10 years of Marvel movies.  
> Refutation: Most people weren’t even aware of this particular storyline while watching the previous 10 years of Marvel movies. Only a small group of fans were anticipating this storyline / movie event while watching, say, Iron Man 2.

I agree with this. I’ve seen a bunch of these movies and honestly have no idea what they were building to. And I was a nerdy kid who read comic books as a kid (although, to be fair, not these comic books specifically). I expect the vast majority of audience members are even less invested than I am.

> [@Jonathan\_Chance](#):
>
> Mmm. I’d throw a flag on this one. You’re looking at domestic in your link while XT was quoting worldwide so it’s really apple to oranges.

I almost added this disclaimer myself, but didn’t. There isn’t a worldwide adjusted for inflation chart, so I don’t have exact apples to compare with. If you compare the non-adjusted worldwide to non-adjusted US ranks, they aren’t _that_ different, so I still claim that the adjusted chart is better data.

Also, international audiences skew toward big-budget action movies in a way that I don’t really think equates to “anticipation” the way the OP is suggesting. Car chases and cool special effects work in any language, but when you go see the newest blockbuster superhero movie, are you really invested and anticipating the next installment? To generalize pretty broadly, international audiences are like me with respect to superhero movies. Sure, I’ll go see one. They’re fun and exciting and great on the big screen. But do I care about a multi-film plot arc? Not really.

Those two points strongly support my claim that whatever bias you get from ignoring international audiences is smaller than the bias from ignoring inflation over many decades.

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**Author:** ![Disheavel](https://avatars.discourse-cdn.com/v4/letter/d/e274bd/32.png) [@Disheavel](https://boards.straightdope.com/u/Disheavel)\
**Post date:** [February 6, 2019, 6:32pm UTC](https://boards.straightdope.com/t/has-a-movie-ever-been-as-anticipated-as-avengers-endgame/828919/82 "2019-02-06T18:32:22Z")

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> [@zoid](#):
>
> Man we must run in different circles because I never heard of it and no one I know has ever mentioned it.

I have actually heard of it. My teenagers are fairly big pop culture and nerd fans… but I have to say that this is barely a blip on the radar. The Phantom Menace by a mile!

I think there was far more interest in HP7(and 8) and how they were going to handle some of the scenes. So even though the ending was known Harry Potter movies anticipation.

But I just looked online to buy tickets… and I can’t but not only that there is no mention of at what date ticket sales would open. So definitively even Marvel doesn’t think this is the most anticipated movie.

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**Author:** ![AlsoNamedBort](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/alsonamedbort/32/3213_2.png) [@AlsoNamedBort](https://boards.straightdope.com/u/AlsoNamedBort)\
**Post date:** [February 6, 2019, 6:45pm UTC](https://boards.straightdope.com/t/has-a-movie-ever-been-as-anticipated-as-avengers-endgame/828919/83 "2019-02-06T18:45:36Z")

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> [@Disheavel](#):
>
> But I just looked online to buy tickets… and I can’t but not only that there is no mention of at what date ticket sales would open. So definitively even Marvel doesn’t think this is the most anticipated movie.

That’s not unusual. They didn’t announce when tickets for Infinity War would be available until mid-march. [‘Avengers: Infinity War’ Scores Third-Largest Fandango Pre-Sale](https://variety.com/2018/film/news/fandango-pre-sale-avengers-infinity-war-1202788539/)

Listen, I don’t think Endgame is the most Anticipated move of all time. I think Last Jedi and Phantom Menace are above it. And it’s hard to separated the hype for this with the hype for Infinity War since it’s really two parts of the same movie (regardless of what the Russo’s say). But the people acting like there’s no hype for this movie are just kidding themselves. It’s clearly the most anticipated movie this year. If we were pre-YouTube/Fandango there would be people camping out for tickets and going to see a crappy movie just to see the trailer.

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**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\
**Post date:** [February 6, 2019, 8:01pm UTC](https://boards.straightdope.com/t/has-a-movie-ever-been-as-anticipated-as-avengers-endgame/828919/84 "2019-02-06T20:01:24Z")

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I just remembered _Star Trek III: The Search for Spock_. There was huge anticipation for that after Spock’s death in _The Wrath of Khan_ and the will-he, won’t-he shifting word from Leonard Nimoy regarding whether he would ever return to play Spock again.

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**Author:** ![AlsoNamedBort](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/alsonamedbort/32/3213_2.png) [@AlsoNamedBort](https://boards.straightdope.com/u/AlsoNamedBort)\
**Post date:** [April 3, 2019, 3:47pm UTC](https://boards.straightdope.com/t/has-a-movie-ever-been-as-anticipated-as-avengers-endgame/828919/85 "2019-04-03T15:47:42Z")

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[Fandango is reporting that Avengers: Endgame has notched the best first-day U.S. sales record for the online ticket retailer, beating Star Wars: The Force Awakens — and it only took six hours.](https://deadline.com/2019/04/avengers-endgame-presales-record-atom-fandango-amc-website-crash-1202586799/)

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**Author:** ![kayaker](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kayaker/32/441_2.png) [@kayaker](https://boards.straightdope.com/u/kayaker)\
**Post date:** [April 3, 2019, 4:32pm UTC](https://boards.straightdope.com/t/has-a-movie-ever-been-as-anticipated-as-avengers-endgame/828919/86 "2019-04-03T16:32:58Z")

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I run with a different crowd. Sure, I’ve heard of/about _Endgame_, and will watch it when it comes to streaming. The big movie I’m worked up about is Tarantino’s _Once Upon a Time In Hollywood_.

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**Author:** ![JohnT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnt/32/15048_2.png) [@JohnT](https://boards.straightdope.com/u/JohnT)\
**Post date:** [April 3, 2019, 5:31pm UTC](https://boards.straightdope.com/t/has-a-movie-ever-been-as-anticipated-as-avengers-endgame/828919/87 "2019-04-03T17:31:29Z")

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I won’t be around to see it, but if the 75th anniversary of the release of TPM, A:EG, etc inspires a major university press to release a sumptious [book about the **making of**](https://books.google.com/books/about/The_Making_of_Gone_With_The_Wind.html?id=lyXNBAAAQBAJ&source=kp_book_description) those movies, then I’ll concede that those movies hype equaled GWTW in hype. But only equaled.

I, too, am far more looking forward to QT’s 9th movie than Marvel’s 10^10^10th.

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**Author:** ![Eyebrows\_0f\_Doom](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/eyebrows_0f_doom/32/3119_2.png) [@Eyebrows\_0f\_Doom](https://boards.straightdope.com/u/Eyebrows_0f_Doom)\
**Post date:** [April 3, 2019, 5:52pm UTC](https://boards.straightdope.com/t/has-a-movie-ever-been-as-anticipated-as-avengers-endgame/828919/88 "2019-04-03T17:52:10Z")

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> [@AlsoNamedBort](#):
>
> [Fandango is reporting that Avengers: Endgame has notched the best first-day U.S. sales record for the online ticket retailer, beating Star Wars: The Force Awakens — and it only took six hours.](https://deadline.com/2019/04/avengers-endgame-presales-record-atom-fandango-amc-website-crash-1202586799/)

Yup, it crashed the entire AMC site from 8am to about 4pm yesterday. I managed to get my ticket for opening night in IMAX at 7:50 right before it all went down!

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**Author:** ![JohnT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnt/32/15048_2.png) [@JohnT](https://boards.straightdope.com/u/JohnT)\
**Post date:** [April 29, 2019, 8:08pm UTC](https://boards.straightdope.com/t/has-a-movie-ever-been-as-anticipated-as-avengers-endgame/828919/89 "2019-04-29T20:08:08Z")

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> **[‘Avengers: Endgame’ Had the Biggest Opening Weekend in History, Because of...](https://www.theringer.com/movies/2019/4/29/18522675/avengers-endgame-box-office)**
>
> The MCU’s capstone (for now) smashed domestic and international records and could be on the way to becoming the highest-grossing movie of all time

> [@](#):
>
> Endgame shattered a ton of global and domestic box office records this weekend, the most impressive of which we’ll give a quick shout-out to. For starters, the film had a 90 percent market share—as in, 90 percent of all people who went to the movies went to see Endgame, the largest share a movie has ever had over the course of a weekend. Beyond that, the sheer number of moviegoers showing up resulted in the biggest domestic box office opening of all time ($350 million), as well as the largest international box office opening ever ($866 million) en route to the biggest worldwide opening weekend in history ($1.2 billion), according to Box Office Mojo.
> 
> With just a single weekend in the books, Endgame is already among the 20 highest-grossing films ever released; at this rate, its inclusion in the top 10 and beyond should be a matter of when, not if.

And there’s this line…

> [@](#):
>
> providing even more evidence that Disney is the single most dominant entertainment conglomerate on the planet. To wit, the company has also acquired most of 21st Century Fox, which was responsible for … Avatar (and those four—yes, four!—Avatar sequels that will be released under the Disney corporate umbrella once Ocean Master James Cameron breaches the surface).

… which brings to my mind the thought that it may be that Michael Eisner is among the greatest CEO’s ever. People talk about Apple’s success under Jobs, and it’s very impressive, but in 1983 Eisner took over an organization just as dilapidated… if not more so… than 1997-era Apple, turned it into an entertainment and earnings machine, and even just as important, developed a culture which could build upon success - something I haven’t seen much of with Tim Cook.

OTOH, GWTW was still more hyped.

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