# Has anybody else seen the gay Kindle commercial? **URL:** \ **Category:** Cafe Society\ **Created:** [March 3, 2013, 1:59am UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870 "2013-03-03T01:59:08Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![BrotherCadfael](https://avatars.discourse-cdn.com/v4/letter/b/977dab/32.png) [@BrotherCadfael](https://boards.straightdope.com/u/BrotherCadfael)\ **Post date:** [March 3, 2013, 9:13pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/21 "2013-03-03T21:13:44Z")
> [@April\_R](#): > > gay dude is hot She is, too! ---
**Author:** ![bup](https://avatars.discourse-cdn.com/v4/letter/b/6bbea6/32.png) [@bup](https://boards.straightdope.com/u/bup)\ **Post date:** [March 3, 2013, 9:46pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/22 "2013-03-03T21:46:52Z")
> [@Foggy](#): > > Well, I’m glad it was mention as I have no TV and would never had known about it. And I’m glad you mentioned that because I would never have known you don’t have a tv. ---
**Author:** ![Justin\_Bailey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/justin_bailey/32/8792_2.png) [@Justin\_Bailey](https://boards.straightdope.com/u/Justin_Bailey)\ **Post date:** [March 3, 2013, 10:03pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/23 "2013-03-03T22:03:48Z")
> [@MeanOldLady](#): > > I was watching The Chris Matthews show earlier (because I like my morning show hosts to yell at me) and someone said something like “To young people, being gay is just about as interesting as being left handed.” Forsooth. Whenever I see old people making a big show out of teh gay, I’m like, “Are you people still talking about this?” I mean, sure, I realize the rest of society doesn’t feel the way I do, which is why we’re still squabbling over marriage equality, but I don’t pee myself in excitement every time something gay happens. Who cares? Agreed. Being gay has pretty much lost its stigma with everyone 25 and under and the generation before them (the 25 to 35 year olds) really don’t give much of a shit either. I support gay rights whenever I can, but this is a problem that’s going to fix itself before too long. ---
**Author:** ![Telemark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/telemark/32/372_2.png) [@Telemark](https://boards.straightdope.com/u/Telemark)\ **Post date:** [March 3, 2013, 10:47pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/24 "2013-03-03T22:47:12Z")
> [@Justin\_Bailey](#): > > Being gay has pretty much lost its stigma with everyone 25 and under and the generation before them (the 25 to 35 year olds) really don’t give much of a shit either. I would love to believe that this was true, and it’s becoming more true over time, but it hasn’t happened yet. There are very strong communities where this is most certainly not true. ---
**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\ **Post date:** [March 3, 2013, 10:48pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/25 "2013-03-03T22:48:58Z")
It seems an effective commercial to me. On the one hand, it has something to get people talking about it (a few somethings, actually, since the people involved are hot independent of their sexuality-- I could see someone starting a thread just to ask “who is this lady?”), and it also highlights a relevant feature of the product that makes it superior to many of its competitors. OK, so the commercial will lose some of its effectiveness in a decade or so when everyone takes homosexuality for granted, but then again, that’s about three generations of the product away. ---
**Author:** ![Thudlow\_Boink](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/thudlow_boink/32/320_2.png) [@Thudlow\_Boink](https://boards.straightdope.com/u/Thudlow_Boink)\ **Post date:** [March 3, 2013, 10:53pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/26 "2013-03-03T22:53:01Z")
> [@PunditLisa](#): > > …By saying it with actions, so that we could piece it together ourselves at the same time the woman is figuring it out. That could have been a hand squeeze, a little kiss, or even a lingering look. How would any of that have let us know that they were married—or produced a punch line like the commercial has? ---
**Author:** ![Inner\_Stickler](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/inner_stickler/32/318_2.png) [@Inner\_Stickler](https://boards.straightdope.com/u/Inner_Stickler)\ **Post date:** [March 3, 2013, 11:15pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/27 "2013-03-03T23:15:23Z")
Hmmph. Well, I feel pandered to, but I’m cranky about this sort of thing in general. ---
**Author:** ![Justin\_Bailey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/justin_bailey/32/8792_2.png) [@Justin\_Bailey](https://boards.straightdope.com/u/Justin_Bailey)\ **Post date:** [March 4, 2013, 12:10am UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/28 "2013-03-04T00:10:51Z")
> [@Telemark](#): > > I would love to believe that this was true, and it’s becoming more true over time, but it hasn’t happened yet. There are very strong communities where this is most certainly not true. In general, not in specific. Some assholes will always pick on the other, but in general, teens today do not care if you’re gay. ---
**Author:** ![StGermain](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/stgermain/32/2868_2.png) [@StGermain](https://boards.straightdope.com/u/StGermain)\ **Post date:** [March 4, 2013, 12:43am UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/29 "2013-03-04T00:43:46Z")
I think it’s a poor ad, because with a Kindle you can read books. With the tablet, you can buy stuff _and_ read books. I’d want the tablet, and to sit facing the sun instead of with my back to it. StG ---
**Author:** ![Clothahump](https://avatars.discourse-cdn.com/v4/letter/c/51bf81/32.png) [@Clothahump](https://boards.straightdope.com/u/Clothahump)\ **Post date:** [March 4, 2013, 4:09am UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/30 "2013-03-04T04:09:09Z")
With my Kindle Fire, I can do damn near everything except make a phone call. I imagine that’s coming in the future. Lame commercial, though. ---
**Author:** ![Telemark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/telemark/32/372_2.png) [@Telemark](https://boards.straightdope.com/u/Telemark)\ **Post date:** [March 4, 2013, 11:05am UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/31 "2013-03-04T11:05:28Z")
> [@Justin\_Bailey](#): > > In general, not in specific. Some assholes will always pick on the other, but in general, teens today do not care if you’re gay. Again, I disagree with your conclusions but it’s probably fodder for another thread. ---
**Author:** ![levdrakon](https://avatars.discourse-cdn.com/v4/letter/l/49beb7/32.png) [@levdrakon](https://boards.straightdope.com/u/levdrakon)\ **Post date:** [March 4, 2013, 12:36pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/32 "2013-03-04T12:36:01Z")
I’ll play along just for giggles. The commercial isn’t terribly original. It follows the established advertising meme that women are smarter than men, and “wives” are smarter than “husbands.” The wives in this case are a woman and a gay guy, and the husbands are at the bar probably talking about football or something unimportant. On the other hand, this is a good thing because it hetero-normalizes gay relationships by hitting familiar emotional buttons that straights can understand without panicking over the foreignness of it. ---
**Author:** ![PunditLisa](https://avatars.discourse-cdn.com/v4/letter/p/4af34b/32.png) [@PunditLisa](https://boards.straightdope.com/u/PunditLisa)\ **Post date:** [March 4, 2013, 12:44pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/33 "2013-03-04T12:44:36Z")
> [@Thudlow\_Boink](#): > > How would any of that have let us know that they were married—or produced a punch line like the commercial has? I think the punchline wasn’t that they were married, but that she was misinterpreting his friendliness as a come on. He couldn’t have been coming on to her… because he’s gay! ---
**Author:** ![Simplicio](https://avatars.discourse-cdn.com/v4/letter/s/c37758/32.png) [@Simplicio](https://boards.straightdope.com/u/Simplicio)\ **Post date:** [March 4, 2013, 3:06pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/34 "2013-03-04T15:06:44Z")
> [@levdrakon](#): > > I’ll play along just for giggles. > > The commercial isn’t terribly original. It follows the established advertising meme that women are smarter than men, and “wives” are smarter than “husbands.” The wives in this case are a woman and a gay guy, and the husbands are at the bar probably talking about football or something unimportant. Eh? There’s no indication the wife is smarter then her husband. ---
**Author:** ![VinylTurnip](https://avatars.discourse-cdn.com/v4/letter/v/b2d939/32.png) [@VinylTurnip](https://boards.straightdope.com/u/VinylTurnip)\ **Post date:** [March 4, 2013, 3:11pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/35 "2013-03-04T15:11:53Z")
Somewhat cuter than the follow-up commercial where the same wife opens the hotel room door to find her husband playing the salami in a gay sandwich. As mascara streams down her cheeks, he mutters “I thought you knew!” around a mouthful of cock. _ **AMAZON KINDLE.** _ \*It’s full of surprises!\*™ ---
**Author:** ![Intergalactic\_Gladiator](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/intergalactic_gladiator/32/112_2.png) [@Intergalactic\_Gladiator](https://boards.straightdope.com/u/Intergalactic_Gladiator)\ **Post date:** [March 4, 2013, 3:12pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/36 "2013-03-04T15:12:52Z")
> [@Inner\_Stickler](#): > > Hmmph. Well, I feel pandered to, but I’m cranky about this sort of thing in general. Another cranky tablet owner? Maybe you should buy a Kindle! 😉 Anyway, my wife and I saw it at the same time and we both felt a “Hey good for them” thought about it and said so much to each other. Watching it again, maybe it would be a little subtler if they had used boyfriends instead of husbands, but I think it’s a nice step and time marches on. I’ll be happy to see when this becomes more commonplace and not such a big deal but there’s still a ways to go on that, unfortunately. ---
**Author:** ![StGermain](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/stgermain/32/2868_2.png) [@StGermain](https://boards.straightdope.com/u/StGermain)\ **Post date:** [March 4, 2013, 3:16pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/37 "2013-03-04T15:16:05Z")
you can use the Kindle Fire as a tablet? DO you need wifi for that, or does it have a built-in internety thing? StG ---
**Author:** ![Thudlow\_Boink](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/thudlow_boink/32/320_2.png) [@Thudlow\_Boink](https://boards.straightdope.com/u/Thudlow_Boink)\ **Post date:** [March 4, 2013, 3:29pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/38 "2013-03-04T15:29:01Z")
> [@StGermain](#): > > you can use the Kindle Fire as a tablet? DO you need wifi for that, or does it have a built-in internety thing? > > StG The Kindle Fire essentially _is_ a tablet, running a version of Android. You do need WiFi to connect it to anything online. ---
**Author:** ![drastic\_quench](https://avatars.discourse-cdn.com/v4/letter/d/e36b37/32.png) [@drastic\_quench](https://boards.straightdope.com/u/drastic_quench)\ **Post date:** [March 4, 2013, 3:44pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/39 "2013-03-04T15:44:52Z")
So if I buy a Kindle is the social agenda pre-loaded as bloatware? That was ham-handed as hell, and I support gay marriage. ---
**Author:** ![sachertorte](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sachertorte/32/3727_2.png) [@sachertorte](https://boards.straightdope.com/u/sachertorte)\ **Post date:** [March 4, 2013, 3:52pm UTC](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870/40 "2013-03-04T15:52:03Z")
> [@StGermain](#): > > I think it’s a poor ad, because with a Kindle you can read books. With the tablet, you can buy stuff _and_ read books. I’d want the tablet, and to sit facing the sun instead of with my back to it. > > StG I agree! The point of the commercial was that he couldn’t do shit with his iPad, but then voila – he can order a kindle without any problem. Seems like the iPad is working just fine. But to be fair, reading a iPad in the sun doesn’t work. He shouldn’t have been able to order the kindle so easily. [Previous page](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870.md?page=1) [Next page](https://boards.straightdope.com/t/has-anybody-else-seen-the-gay-kindle-commercial/651870.md?page=3)