Blockbuster Video
Back in the mid-90s, I used to rent movies from them every few weeks or so. I would usually drop off the movies in their drop box, often a few days late. Then I’d pay the late fee the next time I was in the store to rent something. I did this for years.
Then one day I got a very rude letter from somewhere deep in the bowels of their corporation demanding that I pay my outstanding late fee, of just a few weeks ago, immediately, and threatening me with all sorts of consequences if I did not do so. I would have been fine with a stern letter reminding me of my small outstanding debt, but this missive was just nasty. If it didn’t open with “Dear Deadbeat,” it might as well have.
So, after years of being a regular customer and a rather lucrative source of very profitable late fees, I took the letter, my Blockbuster card, and a few dollars in cash down to the store, and handed them to the sheepish clerk behind the counter. That was the last time I’ve stood in front of a Blockbuster clerk.
Go, Netflix!
