# Heinz puts upside-down label on ketchup bottle; calls it a "new product" **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [October 19, 2002, 5:04pm UTC](https://boards.straightdope.com/t/heinz-puts-upside-down-label-on-ketchup-bottle-calls-it-a-new-product/132988 "2002-10-19T17:04:00Z")\ **Posts on this page:** 11\ **Page:** 1
**Author:** ![Patty\_O\_Furniture](https://avatars.discourse-cdn.com/v4/letter/p/96bed5/32.png) [@Patty\_O\_Furniture](https://boards.straightdope.com/u/Patty_O_Furniture)\ **Post date:** [October 19, 2002, 5:04pm UTC](https://boards.straightdope.com/t/heinz-puts-upside-down-label-on-ketchup-bottle-calls-it-a-new-product/132988/1 "2002-10-19T17:04:00Z")
Or “Heinz turns ketchup bottle upside-down, but not label; calls it a new product”. Or how about “Heinz receives complaints from millions of consumers who can’t read the label on their upside-down ketchup bottles”. [http://www.heinz.com/jsp/world.jsp](http://www.heinz.com/jsp/world.jsp) I don’t know about you, but I’ve always kept my ketchup bottle upside-down in the cupboard. 1. Does the “new Heinz upside-down-labelled bottle” mean I shouldn’t have been doing it up until now? 2. Do all of you feel better about storing your ketchup bottles upside-down now that the label can still be read while the package is so oriented? 3. Honestly, did nobody think of turning their ketchup bottles over until Heinz gave the go-ahead with this upside-down label stunt? 4. Can you tell I’m at work & very bored? ---
**Author:** ![Gazelle](https://avatars.discourse-cdn.com/v4/letter/g/b4bc9f/32.png) [@Gazelle](https://boards.straightdope.com/u/Gazelle)\ **Post date:** [October 19, 2002, 5:14pm UTC](https://boards.straightdope.com/t/heinz-puts-upside-down-label-on-ketchup-bottle-calls-it-a-new-product/132988/2 "2002-10-19T17:14:49Z")
I dunno. I’m just thrilled that they finally started marketing [Funky Fries](http://www.heinz.com/jsp/funkyfries_f.jsp). Jam on it! Get funky! ---
**Author:** ![Patty\_O\_Furniture](https://avatars.discourse-cdn.com/v4/letter/p/96bed5/32.png) [@Patty\_O\_Furniture](https://boards.straightdope.com/u/Patty_O_Furniture)\ **Post date:** [October 19, 2002, 5:22pm UTC](https://boards.straightdope.com/t/heinz-puts-upside-down-label-on-ketchup-bottle-calls-it-a-new-product/132988/3 "2002-10-19T17:22:15Z")
“Heinz makes potato chips shaped like french fries; adds blue food coloring. Calls it a new product.” ---
**Author:** ![mobo85](https://avatars.discourse-cdn.com/v4/letter/m/b19c9b/32.png) [@mobo85](https://boards.straightdope.com/u/mobo85)\ **Post date:** [October 19, 2002, 5:27pm UTC](https://boards.straightdope.com/t/heinz-puts-upside-down-label-on-ketchup-bottle-calls-it-a-new-product/132988/4 "2002-10-19T17:27:03Z")
_Consumer Reports_ says Funky Fries taste exactly the same as Heinz’s other Ore-Ida potato products. The chocolate ones, however, probably don’t. ---
**Author:** ![mobo85](https://avatars.discourse-cdn.com/v4/letter/m/b19c9b/32.png) [@mobo85](https://boards.straightdope.com/u/mobo85)\ **Post date:** [October 19, 2002, 5:28pm UTC](https://boards.straightdope.com/t/heinz-puts-upside-down-label-on-ketchup-bottle-calls-it-a-new-product/132988/5 "2002-10-19T17:28:56Z")
Oh, yes. The upside-down label bottles are squeezeable. ---
**Author:** ![Johnny\_L.A](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnny_l.a/32/1084_2.png) [@Johnny\_L.A](https://boards.straightdope.com/u/Johnny_L.A)\ **Post date:** [October 19, 2002, 5:34pm UTC](https://boards.straightdope.com/t/heinz-puts-upside-down-label-on-ketchup-bottle-calls-it-a-new-product/132988/6 "2002-10-19T17:34:29Z")
Wait a minute. Heinz is selling squeeze bottles that can be stored upside-down so the catsup comes out easier? _They stole my idea!_ Those rat finks! I want my royalties! ---
**Author:** ![Bryan\_Ekers](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bryan_ekers/32/183_2.png) [@Bryan\_Ekers](https://boards.straightdope.com/u/Bryan_Ekers)\ **Post date:** [October 19, 2002, 6:07pm UTC](https://boards.straightdope.com/t/heinz-puts-upside-down-label-on-ketchup-bottle-calls-it-a-new-product/132988/7 "2002-10-19T18:07:38Z")
Wow, they finally found the 58th variety. ---
**Author:** ![voltaire](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/voltaire/32/313_2.png) [@voltaire](https://boards.straightdope.com/u/voltaire)\ **Post date:** [October 19, 2002, 6:16pm UTC](https://boards.straightdope.com/t/heinz-puts-upside-down-label-on-ketchup-bottle-calls-it-a-new-product/132988/8 "2002-10-19T18:16:58Z")
But isn’t that a new bottle design as well? \<— doesn’t use ketchup all too often ---
**Author:** ![bouv](https://avatars.discourse-cdn.com/v4/letter/b/bc8723/32.png) [@bouv](https://boards.straightdope.com/u/bouv)\ **Post date:** [October 19, 2002, 7:08pm UTC](https://boards.straightdope.com/t/heinz-puts-upside-down-label-on-ketchup-bottle-calls-it-a-new-product/132988/9 "2002-10-19T19:08:12Z")
It’s a slightly different design. The bottle is wider, and so is the cap, so it is much easier to store upsidedown. The original bottle’s narrow cap made it wobble precariously in the refigerator door, now it is much more stable. Jeez, you’d think I worked for Heinz or something. ---
**Author:** ![jackelope](https://avatars.discourse-cdn.com/v4/letter/j/a6a055/32.png) [@jackelope](https://boards.straightdope.com/u/jackelope)\ **Post date:** [October 19, 2002, 10:40pm UTC](https://boards.straightdope.com/t/heinz-puts-upside-down-label-on-ketchup-bottle-calls-it-a-new-product/132988/10 "2002-10-19T22:40:50Z")
> [@](#): > > \*Originally posted by Attrayant \* > **2. Do all of you feel better about storing your ketchup bottles upside-down now that the label can still be read while the package is so oriented?** And is there anyone in all of Heinz’s market who actually has to read the label of a ketchup bottle in their own cupboard, no matter how it’s oriented, to figure out that it’s ketchup? ---
**Author:** ![japatlgt](https://avatars.discourse-cdn.com/v4/letter/j/df705f/32.png) [@japatlgt](https://boards.straightdope.com/u/japatlgt)\ **Post date:** [October 19, 2002, 11:37pm UTC](https://boards.straightdope.com/t/heinz-puts-upside-down-label-on-ketchup-bottle-calls-it-a-new-product/132988/11 "2002-10-19T23:37:17Z")
Another advert type earns their keep. I’ll sleep better this evening.