# Help identify this car commercial

**URL:** <https://boards.straightdope.com/t/help-identify-this-car-commercial/255181>\
**Category:** Cafe Society\
**Created:** [July 15, 2004, 12:54am UTC](https://boards.straightdope.com/t/help-identify-this-car-commercial/255181 "2004-07-15T00:54:44Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![teemingONE](https://avatars.discourse-cdn.com/v4/letter/t/b4bc9f/32.png) [@teemingONE](https://boards.straightdope.com/u/teemingONE)\
**Post date:** [July 15, 2004, 12:54am UTC](https://boards.straightdope.com/t/help-identify-this-car-commercial/255181/1 "2004-07-15T00:54:44Z")

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The whole commercial, we’re seeing events of a person’s life through the windshield. It ends with the car dying(?), the screen goes white, then it comes out as a new car. Anyone remember this? I think it came out sometime in the past year or so. Anyone know where I can see it online?

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**Author:** ![Uvula\_Donor](https://avatars.discourse-cdn.com/v4/letter/u/e19adc/32.png) [@Uvula\_Donor](https://boards.straightdope.com/u/Uvula_Donor)\
**Post date:** [July 15, 2004, 3:39am UTC](https://boards.straightdope.com/t/help-identify-this-car-commercial/255181/2 "2004-07-15T03:39:19Z")

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The ad is for the Mercedes-Benz C-Class sedan, and it is called “Reincarnation” as part of the “Soul, Unlike Any Other” ad campaign that Mercedes ran in the US in 2002. A 60-second and a 30-second spot were produced.

It is available in the advertising archives (quicktime format) on the [ad rag](http://adrag.com) website, however the archives are available to subscribers only. But now that you know the names of the campaign and advert, you might be able to find it somewhere else as well.