Is that link only information you have on the contest, or is it something that’s going on actively where you are, and it just isn’t on the Internet?
Because if that article is the only thing you’ve got, I’m wondering whether it’s possibly a mistranslation of Pepsi’s original June 21 press release, or indeed if strategiy.com got hold of the wrong end of the stick altogether. They’re giving away a Chrysler Crossfire a day, for 60 days? That’s a big contest and a lot of cars. Other contests usually only give away a single grand prize of a car.
Strategiy.com a couple weeks earlier ran this story on Pepsi’s “Dare For More” campaign, which is mentioned on PepsiArabia’s website. Down at the bottom of that article I found this, FWIW:
Give Hill & Knowlton a call.
I’m not finding anything on Google for Pepsi giving away 60 Chrysler Crossfires, but maybe that’s just Google’s limitations.